Hasta La Creative!

Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry’s complexity. The ad-tech market will reach $2.9 trillion by 2031, according to Allied Market Research. Adweek is reporting on one rising tech company each month that represents the future of advertising….

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. But unlike traditional affiliate models, where retailers like…

Over 200 private businesses–including major brands like Google, LVMH, Mastercard, Microsoft and Unilever–will have a presence at this year’s 28th annual United Nations climate summit, which kicks off today in Dubai. But after climate activists criticized Coca-Cola’s sponsorship last year, many household names have chosen to keep a lower profile at the event–participating in panels…

James Gorman, Morgan Stanley’s chief executive, and Jeremy Darroch, who ran the British TV company Sky, will join early next year.

Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. Last week, we visited The Mars Agency to discuss knowing…

Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal’s streaming service Peacock for its first streaming partnership, giving all its Instacart+ customers Peacock Premium for free. As part of the new deal, the companies will debut a custom spot that highlights holiday scenes from across Peacock properties like The Office,…

As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The jingle campaign includes sponsored content from influencers including Savanah Moss, Charli D’Amelio and others, as well as an augmented reality Snapchat Lens inspired…

McNugget Buddies, a collection of McDonald’s Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin Frost Box launches in the U.S. and select global markets on Dec. 11, along with a TV commercial from lead creative agency Wieden+Kennedy…

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn’t share further financial specifics. Jezebel was not profitable, according to…