NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here’s What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set to lead all aspects of…
Enquanto a Apple lança o iPhone 15, o Google ataca, dizendo que a tecnologia de mensagens da Apple é tão ultrapassada quanto um pager dos anos 1980. Por que isso é importante O Google está usando essa campanha para pressionar a Apple a adotar padrões de mensagens mais modernos, como o RCS, que oferece mais …
Leia iPager: Google provoca tecnologia de mensagens da Apple na íntegra no B9.
September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the military community. From now until Oct. 31, No Plate Left Behind will allow people to scan a QR code on printed materials and…
Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum’s Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors….
[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call or text 988 for the Suicide and Crisis Lifeline.] On a busy street in Chicago’s River North district, tourists and passersby gaped at an open casket on display inside a building lobby. A hearse driver, who had…
Plus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.
Um abrigo de ônibus do McDonald’s, instalado na Avenida Paulista, está distribuindo mudas de tomate cereja de graça. Criação é da GALERIA.ag. Por que isso é importante A iniciativa faz parte de um esforço maior do McDonald’s para promover seu restaurante mais sustentável no Brasil, localizado na Avenida Bernardino de Campos, em São Paulo. A …
Leia McDonald’s transforma abrigo de ônibus em horta sustentável na Av. Paulista na íntegra no B9.
The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That’s thanks to a larger shift in its content strategy, one that the company hopes to translate into increased advertising revenue. The publisher broke its internal record for total…
Fast food chain relies on franchisee fees to help fuel its marketing spending.
H?agen-Dazs. Skinny Cow. Edy’s. Drumstick. If you’re a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer’s Grand Ice Cream has been in the business of putting smiles on people’s faces with ice cream, and according to Elizabell Rivera Marquez, CMO of…
Fiverr says it’s “powered by human talent and AI.”
Google’s admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. vs. Google antitrust trial comes as little surprise to ad buyers. According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate could be…
For BFCM, it’s essential that great customer service, powered by automation, can boost positive feedback and reviews, and lessen negative ones.
If you were to look up the famous French perfume Chanel No. 5 on Wikipedia, you’ll come across an admonition right up at the top: “Not to be confused with Channel 5.” Hang on. Who could possibly confuse a French luxury fragrance with a TV network? Turns out, plenty of people. Consider the results of…
Ads will automatically phase in for existing consumers in 2024, with the option to pay for ad-free viewing.
This year’s wide-ranging initiatives span filmmaking, music, scholarships and more.
The VP of inclusive network sales writes about helping marketers connect with diverse audiences.
(TrendHunter.com) YouTube is experimenting with more AI solutions as it plans to debut its ‘Dream Screen’ sometime in 2024. The ‘Dream Screen’ is a GAI-powered image generator for backgrounds….
He solidified his rise to the top of his father’s media empire on Thursday.
Guests at a Manhattan party for the chronicler of Trump and Murdoch included headline writers and headline makers.
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