King’s Candy Crush–one of the most popular mobile games in the world–brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London depicts what players love about Candy Crush through the use of practical effects, accompanied by bright colors and oversized sweet props. “These films…
A third straight day of bargaining between the studios and the union ended without an agreement. Talks will continue on Saturday.
Adweek’s weekly AI roundup captures the latest news, regulatory proceedings and business developments revolving around generative AI. Here’s what happened this week: On the policy and legal front: U.K.’s competition watchdog, CMA (Competition and Markets Authority) has concluded its report on “responsible” generative AI and how people and businesses can stand to benefit from the…
Advertising Agency: Haris&Co.
Director & Creative Lead: Nihal Zubair
Copywriter: Sidique Shajahan
Photographer: Vishnu KP
Art Director: Amal Lukman
Production Team: Yadu, Gokul, Sarang
Casting: Shamla
Femisafe Team: Naseef & Noureen
Amazon Prime Video–one of the last major streaming services without commercial breaks–will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see “limited advertisements” in Prime Video programming, the company announced this morning. “We aim to have meaningfully fewer ads than linear TV and other streaming TV…
Amazon Prime Video–one of the last major streaming services without commercial breaks–will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see “limited advertisements” in Prime Video programming, the company announced this morning. “We aim to have meaningfully fewer ads than linear TV and other streaming TV…
(TrendHunter.com) The Victorinox INOX Chrono timepiece is a ruggedly designed accessory that prioritizes a series of high-quality materials in the build to provide adventurers alike with the perfect model for their…
Ads will automatically phase in for existing consumers in 2024, with the option to pay for ad-free viewing.
Microsoft created new ads for conversational AI, including ones that will appear within Snap’s My AI chatbot.
Fast food chain relies on franchisee fees to help fuel its marketing spending.
‘It’s 2023, and texting shouldn’t feel like using a pager,’ Google says as Android-iPhone texting problems continue.
Plus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.
Plus, Comscore, iSpot and VideoAmp get JIC nod, macroeconomic news in a nutshell, and more.
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado shares his unique career trajectory, insights into the power of AI in the food industry, and the importance of responsible marketing….
Krishan Bhatia to leave the media giant after nearly 13 years.
The media mogul has stepped back from the forefront of his empire, but there’s likely more to come — like a step to cement power for his son Lachlan.
NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman, NBCUniversal Media Group. Here’s What Buyers Really Thought About the 2023 Upfront Between the lines Cordella is set to lead all aspects of…
The latest TikTok trend has brands piling in on Threads.
(TrendHunter.com) Bubbly, celebratory mimosas and spicy Bloody Marys both offer a delightful way to enhance the experience of late-morning meals and ready-to-drink brunch cocktails are rapidly transforming the brunch…
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