“Back To Work”: em rara campanha, Zara foca nos trabalhadores que estão voltando aos escritórios pós-pandemia

zara

Conhecida por evitar publicidade, a Zara surpreende com o lançamento da campanha “Back To Work”. Por que isso é importante: Em um movimento surpreendente, a Zara volta ao campo da publicidade para promover sua linha de roupas, sinalizando uma possível mudança na estratégia de marketing da marca. A campanha visa ressoar com o trabalhador que, …

Leia “Back To Work”: em rara campanha, Zara foca nos trabalhadores que estão voltando aos escritórios pós-pandemia na íntegra no B9.

Ram faz sua estreia no Brasil com campanha para promover Nova Rampage

rampage

A primeira Ram desenvolvida no Brasil, a Nova Rampage, já vendeu mais de 8 mil unidades e agora ganha os holofotes na TV com campanha inédita no país, criada pela Fbiz. Por que isso é importante: Trata-se da estreia de um símbolo da indústria automotiva no Brasil, visando não apenas vender veículos, mas também solidificar …

Leia Ram faz sua estreia no Brasil com campanha para promover Nova Rampage na íntegra no B9.

Impact of Hollywood Strikes on Jobs Goes Beyond the Strikers

Walkouts by screenwriters and actors have meant less work in fields that cater to the TV and film industry.

Walgreens CEO steps down

Roz Brewer stepped down from the CEO role and the board as of yesterday, Walgreens announced, leaving the company now with two vacant executive positions.

TikTok lança tênis “camarote” para o The Town 2023

TikTok Tenis Plataforma

TikTok e a agência AKQA revelam tênis com solado de plataforma de 15 cm, transformando seus pés em um “camarote” durante o festival The Town, que será realizado em São Paulo. A criação foi feita em parceria com a marca brasileira de streetwear PACE Company. Por que isso é importante: O lançamento desses tênis exclusivos …

Leia TikTok lança tênis “camarote” para o The Town 2023 na íntegra no B9.

Back-to-school commercial music, Sam’s Club’s big data play, Nielsen vs. TV networks: Datacenter Weekly

Plus, macroeconomic news in a nutshell.

YouTube NFL Sunday Ticket makes first significant ad buy on Vegas Sphere

The Exosphere ad includes an animation that transforms its exterior into helmets of all 32 NFL teams.

Beiersdorf names OMD as its single media agency in North America and Europe

Beiersdorf expands its relationship with OMD, which previously handled business for the skin care marketer in the U.S. and several markets in Africa, Australia, and Europe.

Meta May Offer Ad-Free Subscriptions for Instagram and Facebook in the E.U.

The subscription plan is a response to European Union policies and court rulings to restrict Meta’s data-collection practices.

US ad employment gained 2,900 jobs in August, strongest growth in a year

Advertising employment scored some late-summer momentum, and ad agency staffing hit its all-time high. Overall U.S. job growth has moderated amid an increase in the unemployment rate.

« Le Grand Soir by Grand Marnier »

Le média Fubiz vous ouvre les portes d’une soirée exclusive le 14 septembre 2023. Un événement inattendu signé Grand Marnier qui se déroulera dans une ancienne banque haussmannienne désaffectée en plein Paris.

Cette immersion dans le monde du cocktail prendra place entre les murs d’une ancienne banque, sublimée par une scénographie magistrale.

Ce lieu inattendu ouvre exceptionnellement ses portes en plein cœur de Paris : des ateliers sensoriels pour découvrir les secrets de Grand Marnier, des expériences immersives individuelles surprenantes où chacun pourra vivre un moment unique et personnalisé, un DJ set et une série de performances artistiques inspirée de la fusion de plusieurs univers. Une soirée de découvertes et de créativité autour du cocktail avec deux bars dédiés aux cocktails phares de la marque, la Grand Margarita et le Grand T’, qui jouent audacieusement avec les notes orangées de la liqueur française.

Vous pouvez dès maintenant réserver votre place pour vivre cette soirée incontournable de la rentrée en vous inscrivant ici

Le Grand Soir – sur réservation uniquement.

Places limitées à 300 personnes. Tenue correcte exigée. La Direction se réserve le droit d’admission. Réservé aux personnes majeures. Jeudi 14 septembre 2023 de 19h30 à minuit. Boulevard Haussmann PARIS 9 

L’ABUS D’ALCOOL EST DANGEREUX POUR LA SANTÉ, À CONSOMMER AVEC MODÉRATION.

Chapa Preta apresenta resultados e propostas em busca da reeleição para a diretoria do Clube de Criação

CHAPAPRETA2023

A Chapa Preta, liderada por Joana Mendes, apresentou propostas pela reeleição na presidência do Clube de Criação. Conforme noticiamos antes, a Chapa Preta (Chapa 1) concorre com a Chapa Coletiva (Chapa 2) em votação que será realizada no dia 4 de setembro pelos sócios do CCSP. Por que isso é importante O Clube de Criação, …

Leia Chapa Preta apresenta resultados e propostas em busca da reeleição para a diretoria do Clube de Criação na íntegra no B9.

One of the Biggest Cable Companies Says Cable TV Isn’t Working

The company told investors Friday that its fraught negotiation with the Walt Disney Company was a sign of a larger problem with the traditional cable-TV business model.

Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…

Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…

Watch the newest commercials from Made In Cookware, Sandals Resorts, Geico and more

The Geico Gecko helps call attention to Geico’s partnership with Major League Baseball.

Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…

Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…

Nike launches ‘Sabrina's Laws of the Game’ for Sabrina Ionescu’s shoe drop

W+K Portland salutes the New York Liberty star’s craftiness as she joins a small group of female athletes to get their own sneaker.

Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…