Apr
19
Disney, Kroger and PepsiCo test using retail data for connected TV ads
Posted in: UncategorizedBeta test of CPG audience targeting on Hulu is Disney’s first with retail media network.
Apr
19
The Future of Social Media Is a Lot Less Social
Posted in: UncategorizedFacebook, TikTok and Twitter seem to be increasingly connecting users with brands and influencers. To restore a sense of community, some users are trying smaller social networks.
Apr
19
Watch the newest commercials from Expedia, Hershey’s, McDonald’s and more
Posted in: UncategorizedExpedia says, “You were made to remember some days forever.”
Apr
19
Reactions to Fox News’s $787 Million Dominion Settlement
Posted in: UncategorizedThe $787.5 million settlement was among the highest ever for a defamation lawsuit. But some wanted to see Rupert Murdoch face a stiffer penalty.
Apr
19
Barbie and Gap team up on new collection ahead of blockbuster movie
Posted in: UncategorizedMattel-owned Barbie and Gap are teaming up on a new collection that will hit stores next month, ahead of the blockbuster ‘Barbie’ movie release this summer.
Apr
19
Taylor Swift Mania: Fans Seek Sweatshirt
Posted in: UncategorizedWhat would you do for a Taylor Swift sweatshirt? Outside a stadium in Tampa, hundreds of fans waited overnight in the rain before scrambling for Eras Tour merch.
Apr
19
Heart-Monitoring Smartwatches – Casio Unveils the 'DW-D5600' G-SHOCK Polar-Powered Smartwatch
Posted in: Uncategorized
(TrendHunter.com) The G-SHOCK ‘DW-H5600’ commemorates the 40th anniversary of the original G-SHOCK and carries over its signature octagonal design. It has two replaceable bezel styles; the first is all-…
Apr
19
Cavinder twins use NIL deals to pave post-college careers
Posted in: UncategorizedHaley and Hanna Cavinder have already launched two ventures relating to previous NIL activities.
Apr
19
What Next for Dominion After Its $787.5 Million Fox Settlement
Posted in: UncategorizedThe election technology company has several more defamation lawsuits pending against public figures and news outlets.
Apr
19
EssenceMediacom's new US Chief Strategy Officer on reaching ad avoiders
Posted in: UncategorizedFive questions with EssenceMediacom’s Preeti Nadgar, who discusses “hacking” platforms using knowledge of data and human behaviors.
Apr
19
Why Coke recruited an army of influencers for food-focused campaign
Posted in: UncategorizedProgram promoting food and Coke Zero delivers global message locally.
Apr
19
‘Eyecandy’—inside the new visual library of film techniques for art directors
Posted in: UncategorizedJacobi Mehringer was always told to gatekeep filmmaking references—instead, he wants to share them
Apr
19
Dick’s Sporting Goods hires new CMO
Posted in: UncategorizedDick’s Sporting Goods CMO Ed Plummer is retiring and will be replaced by Emily Silver from PepsiCo.
Apr
19
Creators pretend to be at Coachella—what it means for brands’ influencer event strategies
Posted in: UncategorizedInfluencer marketers aren’t keen on creators lying to their audiences, saying it erodes trust.
Apr
19
25 anos depois, Netflix encerra serviço de aluguel de DVDs
Posted in: Uncategorized
Fim de uma era: Netflix anunciou que encerrará seu serviço de aluguel de DVDs em 29 de setembro, após 25 anos de atividade. Com o declínio constante do negócio de DVDs, a decisão foi tomada para manter o foco no streaming e garantir a qualidade do serviço aos assinantes. Início do serviço: O primeiro DVD …
Leia 25 anos depois, Netflix encerra serviço de aluguel de DVDs na íntegra no B9.
Apr
19
Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA
Posted in: Uncategorized
Mudança de prioridades: Meta está deixando de promover o metaverso para anunciantes e vai passar a priorizar Reels e ferramentas de IA, segundo relatório do The Information. Após um grande entusiasmo pelo metaverso no último ano, a ideia agora é oferecer Reels e ferramentas de IA em reuniões com marcas e agências. Descontos para Reels: …
Leia Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA na íntegra no B9.
Apr
19
Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA
Posted in: Uncategorized
Mudança de prioridades: Meta está deixando de promover o metaverso para anunciantes e vai passar a priorizar Reels e ferramentas de IA, segundo relatório do The Information. Após um grande entusiasmo pelo metaverso no último ano, a ideia agora é oferecer Reels e ferramentas de IA em reuniões com marcas e agências. Descontos para Reels: …
Leia Meta desiste de oferecer Metaverso para anunciantes e vai focar em Reels e IA na íntegra no B9.
Apr
19
On Fox News, Network’s Settlement With Dominion Gets Little Coverage
Posted in: UncategorizedIn about six minutes of coverage, the network acknowledged the $787.5 million settlement, then moved on to other topics.
Apr
19
Omnicom CEO John Wren declares ‘the Great Resignation is over’
Posted in: UncategorizedOmnicom took a $119.2 million charge for real estate repositioning costs in the first quarter.
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