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Ad Age’s take on the hottest celebrity marketing moves of the past month.

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Sponsored content, such as new streaming series “Follow Me,” creates new opportunities for brands outside of product placements.

Digital Rights Management (DRM) and anti-piracy technologies are essential tools for businesses and content creators who want to protect their intellectual property from illegal distribution and piracy. While there are various types of DRM and anti-piracy measures available, one option that is gaining popularity is open- source technology.

Open- source technology refers to software or hardware whose source code is publicly available and can be modified and distributed by anyone. The benefits of open- source technology in DRM and anti-piracy measures are numerous, including:

• Transparency: Open- source technology provides transparency in code and development, making it easier to identify any vulnerabilities or issues and fix them quickly.
• Flexibility: Open- source technology allows for customization and modification, which means that businesses can tailor DRM and anti-piracy measures to meet their specific needs.
• Cost-Effectiveness: Open- source technology is often more cost-effective than proprietary software, as it does not require licensing fees or expensive software updates.
• Community Support: Open- source technology has a large community of developers who collaborate to improve and maintain the technology, providing ongoing support and updates.
• Innovation: Open- source technology fosters innovation, as developers can build upon existing technology and create new solutions to meet evolving needs.

While there are many benefits to open- source DRM and anti-piracy technologies, there are also some challenges to consider. For example, open- source technology may not offer the same level of support or user-friendly interfaces as proprietary software, and there may be compatibility issues with certain devices or platforms.

It is important for businesses to carefully evaluate their needs and consider the pros and cons of different DRM and anti-piracy measures, including open- source technology. By choosing the right technology for their needs, businesses can effectively protect their intellectual property while also minimizing costs and maximizing flexibility.

In addition, education and awareness are key factors in the successful implementation of DRM and anti-piracy measures. Businesses should educate their employees and customers on the importance of protecting intellectual property and the consequences of piracy. They should also be transparent about the DRM and anti-piracy measures they use and how they work, in order to build trust and credibility with their customers.

In conclusion, open- source DRM and anti-piracy technologies offer numerous benefits for businesses and content creators, including transparency, flexibility, cost-effectiveness, community support, and innovation. However, businesses should carefully evaluate their needs and consider the pros and cons of different DRM and anti-piracy measures before making a decision. Additionally, education and awareness are crucial for the successful implementation of DRM and anti-piracy measures and building trust with customers.

The post The Benefits Of Open-Source DRM And Anti-Piracy Technologies appeared first on 10AD Blog.

CEO Arthur Sadoun discussed how Publicis Groupe’s revenue is now second only to WPP among legacy agency holding companies.

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In a full-page ad in the Chicago Tribune, Byron Allen seeks Carl Icahn’s help against the fast-food giant.

Novo hambúrguer: o McDonald’s Japão anunciou dois novos hambúrgueres em seu cardápio em colaboração com a Toei Animation, criadora do anime “One Piece”, adaptado do mangá escrito e ilustrado por Eiichiro Oda. Campanha criativa: A revelação foi acompanhada por uma campanha de marketing onde a rede de fast-food se apropriou dos elementos do anime para …

Leia McDonald’s viraliza com hambúrguer temático de “One Piece” no Japão na íntegra no B9.