See U.S. Army's first campaign after pulling Jonathan Majors ads

“It’s Your Time” builds on efforts to recruit Gen Z by spotlighting the different careers available through the Army Reserve.

2023 Small Agency Awards—final deadline is Wednesday

The deadline to enter the 2023 program is April 26.

Agency news you need to know this week

NYC targets “dog-poopetrators.” McCann appoints first chief audience architect and more.

Cut+Run Editor Jonnie Scarlet Embraces LDV (La Dolce Velveeta)

A still image from the La Dolce Velveeta campaign
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Food

Agency Johannes Leonardo collaborated with director Andreas Nilsson and editor Jonnie Scarlet on the campaign

Johannes Leonardo president Bryan Yasko set to depart

Yasko first joined the agency in 2016.

 

Russian Defense Ministry – You're a real man. Be one. "c???? ?? ?????????" recruitment ad (2023)

Uncategorized

Another Russian recruitment ad just dropped, with the tagline “You’re a man! Be one!”

4/20 holiday—how cannabis marketers are trying to overcome industry 'doom and gloom'

Pot’s unofficial holiday brings heightened attention but also challenges as the industry grapples with falling employment.

Marmite – is my baby a (Marmite) lover or a hater?

Food

Expectant parents find out whether their unborn babies love or hate Marmite. Marmite, adam&eveDDB.

Hendrick’s Gin parodies ChatGPT with ‘human chatbot’

“Chat G&T” on Instagram Live is the latest tech-themed marketing gag from the gin brand.

19th & Park Expands Strategy & Client Services Leadership Team

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announcement

Agency Welcomes Elisa Peebles as Head of Strategy; Promotes Markia Erickson and Leslie Alexander to Client Services Roles

How Hard Lines in Fox-Dominion Deal Talks Suddenly Softened

The $787.5 million settlement, believed to be the largest in a defamation case, came together quickly.

Watch the newest commercials from Opendoor, Mayo Clinic, YouTube and more

Mayo Clinic says, “We are doing what’s never been done.”

Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson’s legacy from the early online publishing world to the creator economy.

Fox Settlement Is a Victory for Dominion. But the Misinformation War Continues.

False claims about election fraud remain a problem, spreading in various places online, voting and media experts said.

Bud Light’s transgender influencer backlash—what brands can learn from the controversy

In the long run, inclusive marketing will win, experts say, but brands that take stands will face short-term challenges.

Ukraine’s Social Media Stars Ditch Russian in Pivot to a War Footing

Russian was once the lingua franca of influencers in Ukraine. Now, not so much.

BuzzFeed News shuts down as company conducts layoffs

About 180 employees are being laid off.

Not new, not improved / Pas besoin d’avoir bu pour voir double!

THE ORIGINAL?
Shiner Premium Beer – 2013
Source : Dieline, Copyranter
Agency : The Austin Agency Texas (USA)
LESS ORIGINAL
Bell’s Brewery – Two Hearted IPA – 2023
Source : AdAge
Agency : Solve, Minneapolis (USA)

BuzzFeeds Lays Off 15% of Staff, Shuts Down News Division

BuzzFeed News, which won a Pulitzer Prize but never made money, is “beginning the process of closing,” the company’s founder, Jonah Peretti, said in a memo to employees.

#TikTokMadeMeBuyIt trend put to the test by influencer marketing platform promoting fake products

Pearpop turned to creators to demonstrate their ability to generate buzz around products, real or fake.