Social Media Week’s premium video experience, SMW Insider, provides you with access to main stage SMW conference content on-demand. Check out these featured Main Stage sessions from SMW London 2019. Adweek+ subscribers now have access to SMW Insider content. Sit back and enjoy learning more about the trends, insights and best practices shared by the…
C3 is a web series that explores the relationship between culture and consumption and how it manifests within a community of like-minded people. The literature refers to these groups as cultures of consumption–sneakerheads, hackers, runners, cosplayers, DIYers, etc. Every episode, we will investigate a different culture of consumption with a guide/guest who self-identifies as a…
Media Genius is a four-episode event focused on deconstructing the disruptive forces shaping technology, media and culture. Hosted by Randa Stephan, head of brand at Weber Shandwick, the show presents a macro framework of key themes – brought to life by real-world examples and expert guests – to help leaders make sense of daily cultural…
Ever since Jordan’s ‘Jumpman’ turned ballers into brands, every basketball fan has wanted their own player logo. But as the sport grew exponentially worldwide, it was still only the game’s most elite – like LeBron James, Kobe Bryant and Kevin Durant – that got the chance to have their own signature logo. Until now.
‘House of Hoops Mark of Greatness’ is a mobile-first, interactive design tool that lets basketball fans create their own, personalised ‘player logo’ in a few simple steps – with the chance to score their own player edition shoe.
(TrendHunter.com) The ‘NUO’ pizza oven is a powerful, portable solution for avid pizza enthusiasts to incorporate into their cooking gear roster when seeking out a way to prepare their favorite recipes…
I’m Ad Age Editor Jeanine Poggi, counting down to Super Bowl LVI. In the weeks leading up to the game between the Cincinnati Bengals and Los Angeles Rams, which will air on NBC on Feb. 13, Ad Age will bring you breaking news, analysis and first looks at the high-stakes, Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them in your email.
NBC announced that it has officially sold out of commercial time in Super Bowl LVI, with some 30-second commercials fetching as much as $7 million. This year’s game will see the resurgence of several key advertising categories that took a back seat in last year’s game amid pandemic uncertainty, including autos and travel. The technology, entertainment and health and wellness categories are also particularly strong. There are more than 30 first-time Super Bowl advertisers in this year’s game, according to NBC, which tops the 25 newcomers to the game in 2021.
RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl.
Currently, Ad Age has 18 first-time Super Bowl advertisers confirmed to run commercials.
One of these first-time advertisers is Carvana, which released its Super Bowl ad on Wednesday. The spot centers around an “oversharing mom” who can’t stop talking about her Carvana buying experience. In true mom fashion, she tells everyone she encounters —her son, an elevator full of people, a grocery store employee, a hairstylist, guests at a wedding and more—that she had a pleasant customer journey.
You can watch Carvana’s ad and all the Super Bowl ads released so far here.
The sports betting category’s presence in and around the Super Bowl is continuing to grow, with Caesars Sportsbook making its Big Game debut, Ad Age’s Mark Fischer reports. The spot will include high-profile celebrity appearances from actor and comedian J.B. Smoove playing Julius Caesar; actress Halle Berry as Caesar’s lover, Cleopatra; as well as Eli, Peyton, Archie and Cooper Manning playing themselves. All six have appeared in prior ads for the sportsbook, which launched in August.
It’s worth noting Caesars isn’t the only Super Bowl advertiser that will feature the Roman emperor in its Super Bowl spot. Avocados From Mexico also unveiled its teaser today, which shows late-night funnyman Andy Richter dressed up as Caesar.
Caesars’ rival DraftKings will also air an in-game ad that introduces its new spokescharacter, the Goddess of Fortune.
To keep track of all the advertisers running national spots in the game, bookmark Ad Age’s regularly updated Super Bowl ad chart.
Dogs are always a winning formula for Super Bowl ads. But some brands are taking these pooches into the future, with electronic dogs having a moment, writes Ad Age’s E.J. Schultz. Both Kia and beer brand Sam Adams are including them in Super Bowl marketing.
Kia released its 60-second Super Bowl ad that plugs its new electric vehicle, the EV6, by introducing Robo Dog. Sam Adams is using its robot dog to, appropriately, retrieve beer in a teaser for its game-day ad, which will run regionally.
Robots were a trend in the 2019 Super Bowl, but those spots from the likes of TurboTax and Pringles had a much more sinister tone, warning of the darker side of the technology.
You can watch all of the 2019 robot-themed Super Bowl ads in our voluminous, searchable Super Bowl Ad Archive.
Another trend this year, it seems, is positioning Super Bowl ads as fake movies. Nissan tapped Eugene Levy to star in its spot, transforming him into an action film star. The ad also includes actress Brie Larson, Levy’s “Schitt’s Creek” co-star Catherine O’Hara, and actors Danai Gurira and Dave Bautista. The spot culminates in a car chase and ends with the actors emerging from what is portrayed as the red-carpet premiere of the “movie.”
Nissan is not stopping with the ad: It will distribute “limited-edition movie posters” throughout the country and tease the ad with fake movie trailers on social and digital media. The brand even made a collectible action figure based on Levy’s character, Schultz reports.
BMW is also going the cinematic route. Arnold Schwarzenegger had fans guessing when he teased some sort of Zeus project from his Instagram account last week. Turns out, that project is actually BMW’s Super Bowl ad, Schultz reports. A teaser released on Feb. 2 shows a coffee shop barista botching Zeus’ name, with the former California governor dressed in full Zeus gear walking to the counter to retrieve his macchiato. Also starring in the ad is Salma Hayek Pinault, who will play the role of Hera, who according to Greek mythology is the wife of Zeus and goddess of marriage. The spot will plug BMW’s electric vehicle.
While FTX and Crypto.com will air ads during the Super Bowl telecast on NBC, there’s another crypto brand that will also run a commercial in the Big Game that Americans won’t get to see. Canadian crypto company BitBuy released its spot starring the NBA’s Kyle Lowry that will only air in the Canadian broadcast of the Super Bowl, which runs a different set of ads.
RSVP for Ad Age’s Super Bowl event on Feb. 8 at AdAge.com/InDepthSuperBowl.
Snap Inc. reported its financial results for the fourth quarter of 2021 and the full year, saying that it exceeded guidance across revenue, daily active users and adjusted EBIDTA (earnings before interest, taxes, debt and amortization), and it posted its first quarter of positive net income ($23 million) and its first full year of positive…
Amazon.com’s quarterly profit topped expectations, led by its cloud-computing division.
The company formerly known as Facebook has hit major turbulence as it suffered its biggest one-day wipeout ever.
The social media account once described as the ‘most woke’ on the internet is now in new hands.
Business directory and crowdsourced review forum Yelp said Thursday that since rolling out its Black-owned business attribute in June 2020, more than 45,000 business owners have opted in and self-identified as Black. Black business owners responded to reviews at a rate 22% higher than the average for all business owners on the platform. Yelp said…
Meta’s disappointed earnings didn’t carry over to other social platforms.
Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. More than 95,000 people reported about $770 million in losses to fraud schemes like ecommerce scams initiated on online platforms. “Data suggest that social media was far more profitable to scammers in…
Meta provided an update on its business messaging efforts across Instagram, Messenger and WhatsApp during its fourth-quarter-2021 earnings call Wednesday evening. The company said more than 1 billion people connect with business accounts across its messaging services each week, adding that for WhatsApp specifically, over 150 million people view a catalog from a business on…
“Skincare for men. Mansplained for men.” will break next month on TV, CTV, and in digital and social media. This is Lumin’s first brand-awareness advertising campaign, and Good Conduct is the company’s first B2C creative agency. The shop won the assignment after a credentials pitch last July and is handling brand strategy and production along with creative duties.
Modern men prioritize their mental and physical well-being but ignore one of their most prominent features—their face. They brush their teeth, eat healthy, meditate, and work out to look and feel better yet neglect to incorporate a skincare regimen into their routine. Or, if they do wash up, they figure a bar of soap will do just fine.
The central character in the spots is a humorous skincare guide who busts in on men in their homes to question their stubborn views and beliefs and suggests they try Lumin’s products.
CEO blames an ‘unprecedented level of competition’
Because politicians must first deal with their sleep issues before they can deal with the world’s problems, Livlab came up with a simple way to show how their lack of sleep is affecting us all.
After several years of R&D, Mustela universal balm was born, resulting from a radical new approach with eco-design and naturalness as the new compass. Why is it green, why is it made with a whole avocado, why in an aluminum tube, why use it? The new universal balm with 3 avocado extracts really has the answer to everything. For its launch, the film directed by Billie Thomassin plunges us into the imagination of a little boy as he discusses with his mother the cream she applies to his cheeks. The campaign is deployed internationally, in film, print and digital.
The Games are central to the network’s brand, and NBC will have to navigate complications resulting from the pandemic and politics.
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