Hasta La Creative!

How much did the ad stay true to the original HBO show opening? And other questions answered about Chevy’s Big Game pitch for its new Silverado EV.

Betting apps, and companies urging viewers to take better care of their bodies, have filled up a lot of the commercial time.

Adweek’s emerging tech reporter, Patrick Kulp and Senior Producer, Al Mannarino join David and Shannon to discuss this year’s best Super Bowl ads, how crypto made a big splash, and the incredible halftime performance. Stream the new episode below, listen and subscribe on Apple Podcasts or find it on Spotify. The 10 Best Super Bowl…

Pringles, Lay’s, BMW, Planet Fitness, Hellmann’s, Kia and Uber Eats were among the brands that shined during this year’s Big Game.

The Amazon streamer’s trailer for its “The Rings of Power” series accompanied another in-game Prime Video ad for its Thursday Night Football broadcasts.

Stars from decades past seem to be everywhere.

Adweek editors have thoughts about all of the ads from Super Bowl 56. Here are the spots that aired during the second half of the Big Game. Google Pixel GOOGLE: Google has always been skilled at blending personal storytelling and stunning photography, and this is no exception. Adding Lizzo’s soaring vocals is a lovely touch….

For many non-football loving Americans, watching the Super Bowl generally means serving yourself a generous plate of chips and wings while scrolling through TikTok, briefly looking up from your For You Page when NBC cuts to commercial breaks. This heightened screen time brings a greater opportunity to gossip about stuff on the internet, which is…

For last year’s Super Bowl, marketers were seemingly eager to take stock of the reality we were experiencing in the moment. A reminder, in case you need one: we were a year into the pandemic, hovering somewhere between an enduring lockdown and the faintest glimmer of hope that we would soon get to enjoy the…