The former co-CCO of Ogilvy New York will team with Global CCO Susan Credle and creative chiefs around the world to help continue the IPG network agency’s creative momentum.
O Grupo LEGO resolveu expandir seu universo de produtos e se associou à marca dinamarquesa de design doméstico Room Copenhagen para lançar sua primeira linha de móveis empilháveis. ?? A coleção Room Copenhagen x LEGO é construída em madeira, que um dia já foi o material utilizado para desenvolver os brinquedos LEGO. São cabides de parede, porta-retratos, …
Leia LEGO lança seus primeiros itens domésticos feitos de madeira na íntegra no B9.
For World AIDS Day, Santé Publique France dreamt up an experience to raise awareness about the progress of treatments and to fight all the forms of discrimination which the HIV-positive face. They asked Christine Aubère (HIV positive for 31 years), Andréa Mestre (HIV positive for 7 years) and Nicolas Aragona (HIV positive for 11 years) to write a letter to themselves on the day they found out they were HIV positive.
Reddit rang in the month of December by introducing several new features across Android, desktop and iOS aimed at boosting engagement on its platform. “They answer our question of, ‘If other Redditors know other Redditors are viewing the same content, will users be more likely to contribute?’ The answer: Yes,” the company wrote in a…
Celebrity physician Dr. Mehmet Oz is running for U.S. Senate in Pennsylvania, a move that could derail his syndicated daytime program, The Dr. Oz Show. Following Oz’s official announcement on Tuesday that he would be entering the packed Republican primary in Pennsylvania (despite living primarily in New Jersey), Fox Television Stations pulled his show from…
The former restaurant critic and Gourmet editor is joining a cadre of chefs and authors enlisted to expand the platform’s culinary content.
A frustrated robot (that is trying to prove it’s not a robot) stars in the latest from Geico.
O McDonald’s anunciou na terça-feira (30) o programa “Spotlight”, uma parceria com a plataforma de conteúdo de jogos e entretenimento Faze Clan, que vai dar destaque a vozes diversas no mundo dos games. Os streamers de jogos FaZe Swagg e FaZe JSmooth estrelam a ação falando sobre o que ser um jogador negro significa para …
Leia Faze Clan e McDonald’s lançam campanha de incentivo à diversidade no mundo dos games na íntegra no B9.
O Spotify lançou hoje, 01/12, sua tradicional retrospectiva de fim de ano, que mostra os sucessos de audiência na plataforma durante o período. O balanço aponta artistas, músicas, álbuns e podcasts mais ouvidos pelos 381 milhões de usuários da plataforma em todo o mundo. E em 2021,os podcasts originais e exclusivos do Spotify Studios tiveram uma …
Leia Retrospectiva Spotify 2021: entrevista de Mano Brown com Lula é o episódio de podcast mais ouvido do Brasil na íntegra no B9.
Our client, The League Against Cancer, came to us with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can’t go out to the streets. We realized a similarity, there are many LEAGUES in the world with a lot of attention, The champions League, the NFL, the MLB, the Premiere League as well as many others, and we are also a League… the League Against Cancer. So, we did what happens in any league, we convinced a famous football player to place a story claiming that he was about to change to a new LEAGUE in Perú. After the media talked about it, he told everyone that he was going to play for the LEAGUE Against Cancer. Influencers joined, made their teams and got volunteers as well as donations as a way to play here. Making us a trending topic, inviting everyone to join the league and achieving outstanding results with just one story.
One story got over 6 Billion Impressions
One Story Triple our donations (+330%)
One Story got a historic record of volunteers (+427%)
One Story made The League Against Cancer, the trending League in the country.
To make up for a horrible 2020, last year McDonald’s® decided to celebrate Christmas for 30 days. But guess what: 2021 didn’t really deliver either. So that’s why our favorite family restaurant is turning the end of the year into a great big party once again, with “30 Days of Christmas”. Because we all must make the best of it right now.
In the film that launches this end-of-year campaign, McDonald’s® and TBWA check back in with Juliette. You know, the cheeky girl who told us all about how she lived through her COVID year? Well, this year she’s looking ahead. Because all the bad news of the last years clearly made her and her two friends think. With their imagination running wild into a gloomy and dark side! We see a meteorite plummeting onto earth and the world being taken over by aliens and robots. Will it actually happen? Let’s wait and see. But what we do know is that this whirling winter disaster film will make us forget our troubles for a moment.
Rewild Yourself – A film created for the launch of the new Jeep Wrangler Rubicon 392.
Our climate cannot do announcements by its own. But the ÖBB – Austrias Railways – surely can. That’s why we created an historic PSA using the iconic train- and railway station voice by “Chris Lohner” to let each and everyone hear that when it comes to saving out climate we’re all in the same train. And we need as many people as possible to join us.
Speech 1: Austrias iconic railway-voice speaks to all of austria.
Speech 2: A speech for Gen Z and Gen Y by Artist Saló.
Tumblr released its annual Year in Review lists Wednesday. Highlights include: The Dream SMP Minecraft Server finished No. 1 on the platform’s top 21 list and its lists for web series, webcomics and podcasts. Supernatural accounted for four different entries in the top 21 list and sat atop the top TV shows list. And starting…
Trevor Noah, host of Comedy Central’s The Daily Show, will return as emcee of the Grammys for a second year in a row. Top line The 64th Annual Grammy Awards are set to take place Jan. 31 at 8 p.m. ET in Los Angeles’ newly-renamed Crypto.com Arena. Between the lines The broadcast will air on…
Twitter allows businesses, content creators and other professionals to switch to a business profile, which gives them access to new features. When users switch to a Twitter for Professionals profile, they’ll need to select a business category for their profile that best matches their account. There are lots of business categories to choose from, and…
Cardi B’s Whipshots, created with Starco Brands, was first announced in September.
With the emerging possibilities for physical-to-digital connectivity, marketers need a QR-code platform that offers contextually relevant content while unlocking consumer insights.
É dezembro! E isso significa que está oficialmente aberta a temporada de retrospectivas e listas de melhores do ano. E o Spotify já soltou o seu tradicional balanço com os artistas, músicas e podcasts mais ouvidos na plataforma durante o ano. Em 2021, Bad Bunny foi o artista mais ouvido pelos mais de 381 milhões …
Leia Retrospectiva Spotify 2021: Bad Bunny é o artista mais ouvido do mundo na plataforma na íntegra no B9.
A Apple Podcasts na última terça-feira (30) divulgou sua seleção anual de melhores do ano e o B9 marcou presença na lista! Os programas Primeiro Contato, História Preta e Naruhodo! estão entre os escolhidos para integrar a lista Best of 2021 da plataforma. A listagem no caso reconhece os podcasts mais populares e queridos do …
Leia Primeiro Contato, História Preta e Naruhodo! são escolhidos melhores podcasts do ano pela Apple na íntegra no B9.
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