Nov 22

Segunda edição de “Oreo Faz de Contos” transforma clássicos infantis em histórias inclusivas

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Com o objetivo de levantar temas como igualdade, diversidade e respeito, Oreo, marca de biscoitos da Mondel?z Brasil, lança o segundo ano da campanha “Oreo Faz de Contos”. Dessa vez, Lázaro Ramos, que também participou da edição de 2020, é acompanhado pela cantora e dubladora Gloria Groove. A ação dá continuidade ao conceito “Continue Brincante”, que pretende melhorar …

Leia Segunda edição de “Oreo Faz de Contos” transforma clássicos infantis em histórias inclusivas na íntegra no B9.

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Nov 22

Walmart to Hold Twitter’s First Shoppable Livestream Event

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Twitter’s new shoppable livestream functionality will be broken in by none other than retail colossus Walmart. Dancer, singer, social media creator and songwriter Jason Derulo will do the honors, hosting Cyber Deals at 7 p.m. ET Sunday (Nov. 28). Since making its shoppable livestream debut on TikTok last December, Walmart has held more than 15…

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Nov 22

Meta Looks to Prep Businesses for the Metaverse

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Meta shared some tips for businesses looking to prepare for the eventuality of the metaverse. The company explained in a blog post Monday, “One of the main takeaways is that the metaverse is coming within the next 10 years, not immediately, and it will provide an incredible opportunity for businesses big and small. We are…

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Nov 22

Criptografia completa das mensagens no Facebook e Instagram fica para 2023

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Enquanto o WhatsApp está em dia com a privacidade e segurança das mensagens enviadas diariamente em seu aplicativo, o Facebook Messenger e o Instagram ainda vão demorar um pouco para acompanhar o colega de ecossistema. O The Guardian reportou no último domingo (21) que a Meta adiou para “algum momento em 2023” a criptografia de …

Leia Criptografia completa das mensagens no Facebook e Instagram fica para 2023 na íntegra no B9.

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Nov 22

Hong Kong Disneyland: Brotherly Love

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In the latest Christmas campaign from Hong Kong Disneyland, the park resort shows just how meaningful and touching brotherly love can be. The heartwarming spot centers around a young boy and his little sister, who overhear a rumour that Santa won’t be coming this year due to his sleigh breaking down. The boy hatches an idea to give his sister a special Christmas and fails, until he discovers something truly magical.

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Nov 22

UnLtd: BOYS DO CRY

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An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by Australian agency The Hallway.

At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities. Included in the key cast is stand out recording artist and MC, Dallas Woods, a Noongar man from the East Kimberley, and actor Eddie Baroo (The Dry, Mr Inbetween, Mystery Road).

Video of BOYS DO CRY | Full Film

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Nov 22

Twitter Blue: How to Browse Ad-Free Articles

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The Twitter Blue premium subscription plan provides access to exclusive features, such as the ability to read ad-free articles from more than 300 publishers in the U.S. Our guide will show you how to identify ad-free articles on Twitter and how to find publishers that support this feature. Note: These screenshots were captured in the…

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Nov 22

Twitter Blue: How to Cancel Your Twitter Blue Subscription

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Twitter Blue is Twitter’s premium subscription plan that provides access to exclusive features, such as the ability to undo tweets for a short amount of time after they’ve been sent. The Twitter Blue subscription costs $2.99 per month in the U.S., and it will renew automatically unless it is canceled before the renewal date. Our…

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Nov 22

AMC Networks CFO Christina Spade Adds COO Role

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AMC Networks tapped current CFO Christina Spade as its new COO following Ed Carroll’s pending departure after 34 years at the company. Top line Spade will take over the dual role when Carroll–who was named COO in 2009–exits the company at the end of the year. She first joined AMC Networks as its CFO in…

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Nov 22

HBO Max Is Elevating Black Voices Through Its ‘Scene in Black’ Initiative

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For many cultures and communities, the power of storytelling is vital. It’s how families are able to pass their histories down from generation to generation and keep important legacies alive. For many marginalized communities, gaining access to major platforms in order to tell their stories has remained a challenge. Thanks to HBO Max’s “Scene in…

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Nov 22

“Kid A Mnesia Exhibition”: Radiohead cria museu virtual disponível para PC, Mac e PlayStation5

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Em outubro de 2000, o Radiohead lançou o álbum “Kid A”. Em junho de 2001 veio o quinto trabalho da banda, “Amnesiac“. Agora em 2021, para celebrar os mais de 20 anos dos dois lançamentos, o grupo criou o “Kid A Mnesia Exhibition”, um museu virtual que apresenta músicas e obras de arte, e está …

Leia “Kid A Mnesia Exhibition”: Radiohead cria museu virtual disponível para PC, Mac e PlayStation5 na íntegra no B9.

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Nov 22

Adidas entra pro metaverso com NFTs misteriosos

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A chegada da Adidas no metaverso não está sendo das mais comuns. Uma das principais características de uma NFT é sua propriedade, ou seja, há apenas um proprietário “verdadeiro”, e ele é cunhado no blockchain. Mas a marca resolveu fazer algo diferente: lançou um misterioso NFT, com um propósito igualmente misterioso e nenhum dono singular. De …

Leia Adidas entra pro metaverso com NFTs misteriosos na íntegra no B9.

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Nov 22

Signal Iduna: Better to Have Than Need

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With a digital campaign based on the motto “Better to have than need” SIGNAL IDUNA, one of Germanys leading insurance and financial services provider, presents itself as a strong partner for supplementary dental insurance. At the center of the campaign are three digital spots where quirky misadventures create an entertaining sense of need for supplementary dental insurance.

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Nov 22

Laundryheap: No Laundrette

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Imperial Leisure, has produced a 40-second film that promotes Laundryheap’s 24-hour laundry service, inspired by an iconic piece of advertising history.

The film, named ‘No Laundrette’, takes inspiration from an iconic jeans ad, shot in a laundrette in 1985. Laundryheap’s reimagined version brings the concept into the 21st century; replacing the traditional laundrette with on-demand, to-the-door laundry and dry cleaning services. The campaign was produced and directed in-house by Imperial Leisure.

Video of Laundryheap – No Laundrette

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Nov 22

L'Enfant Bleu: Prisoners

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Prisoners: the first TV film by L’Enfant Bleu, signed and produced courtesy of Havas Sports & Entertainment, is conceived as a mini-thriller. With no dialogue, it focuses on the neighbor of a child abuse victim who has no idea of the drama that the latter lives through every day.

Despite having some suspicions, he hesitates to raise the alarm and ends up convincing himself that everything is fine. This is far from a fictional situation. Too often, a child could have been saved without the hesitation of a neighbor. These children are thus prisoners of their aggressor within the family sphere.

Video of « Prisoners » : At the slighest doubt, alert

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Nov 22

Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

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C3, TV’s standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch, the company said, will help narrow the gap between…

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Nov 22

Extra Gum’s Advice for Awkward Holiday Moments? Chew It Over Before You Respond

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Extra Gum, which imagined a post-lockdown Hot Vax Summer filled with spontaneity and feverish public make-out sessions, is suggesting a much more restrained approach for the upcoming holidays. In fact, the Mars Wrigley-owned brand is deftly reading the current 2021 situation, taking into account that social skills are rusty from two years of Covid-caused separations….

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Nov 22

Tônica Antarctica lança edição rosa sabor hibisco em parceria com Taís Araújo

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A Tônica Antarctica lança uma edição limitada sabor hibisco e que vem na cor rosa. A novidade tem cocriação da atriz Taís Araújo, e foi desenvolvida no Centro de Inovação e Tecnologia (CIT) da Ambev. Parceira de longa data da Tônica Antarctica, Taís Araújo teve participação ativa no desenvolvimento do produto “com insights sobre a …

Leia Tônica Antarctica lança edição rosa sabor hibisco em parceria com Taís Araújo na íntegra no B9.

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Nov 22

A pedido de Adele, Spotify interrompe reprodução aleatória automática de discos

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Desde sempre um item polêmico entre os amantes da música, a reprodução automática de álbuns no modo aleatório está para acabar no Spotify. No domingo (21), a companhia confirmou à BBC que vai desativar a ferramenta para todos os discos disponíveis em sua plataforma, permitindo apenas que os usuários interessados a habilitem manualmente. A mudança …

Leia A pedido de Adele, Spotify interrompe reprodução aleatória automática de discos na íntegra no B9.

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Nov 22

Campanha da Federação Asiático-Americana “brinca” com xenofobia para combater preconceito contra asiáticos

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Segundo o FBI, os crimes de ódio contra asiáticos aumentaram 73% em 2020, durante a pandemia da Covid-19. Para combater essa tendência, a agência Droga5 resolveu desenvolver uma campanha em parceria com a Federação Asiático-Americana, chamada “I’m Really From” (ou, traduzindo, “Eu realmente sou de lá”). A ideia foi “brincar” com a questão: “De onde …

Leia Campanha da Federação Asiático-Americana “brinca” com xenofobia para combater preconceito contra asiáticos na íntegra no B9.

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