Aug
19
What TikTok's #BamaRush craze means for brands
Posted in: UncategorizedRush “outfit of the day” videos create viral moments for brands.
Aug
19
Targeting gets way too much credit from marketers and creative far too little, survey finds
Posted in: UncategorizedWestwood One compared what marketers and agencies say drives ad success to what landmark NCSolutions study found really does.
Aug
19
Adtech Firm Cavai Raises $9 Million as It Eyes US Expansion and IPO
Posted in: UncategorizedAdtech company Cavai, has raised nearly $9 million (6.5 million pounds) as it aims to expand internationally with a focus on the U.S. over the coming months. With the aim of driving further international expansion, initially into the U.S. having entered LATAM, APAC and EMEA over the last 12 months, the investment sees Cavai grow…
Aug
19
How Facebook is fixing its ad platform to deal with Apple’s data limits
Posted in: UncategorizedThe social network behemoth has aspirations for privacy-enhanced advertising, but not everyone believes its efforts are sincere.
Aug
19
How brands can achieve thoughtful and creative connections with consumers
Posted in: UncategorizedBuilding creative bridges between brand and editorial environments that appeal to prospective customers is a proven strategy: Opinion
Aug
19
Ghadi: A vaccine of hope
Posted in: Uncategorized
India launched the world’s largest Covid-19 vaccination programme on January 16, 2021, to protect its eligible adult population. But misguided hesitancy and misinformation about vaccines is still a substantial threat to the spread of the pandemic and achieving herd immunity.
Being a responsible national brand, Ghadi decided to do its bit to tackle these rumours and fake news by initiating a film campaign. The challenge was to stay relevant and sound as true as possible because the aim was not just to spread awareness but encourage people to get inoculated.
Aug
19
Frozen Lobster Bites – SeaPak's Lobster & Shrimp Bites are Enhanced with Cheese & Shallots
Posted in: Uncategorized
(TrendHunter.com) Crispy lobster bites can be enjoyed with just as much as ease at home as at a restaurant thanks to SeaPak’s frozen Lobster & Shrimp Bites. These simple seafood appetizers are stuffed with…
Aug
19
Zurich: Livestock and cattle insurance
Posted in: Uncategorized
Livestock insurance is a rare offer in the market so we need to show our clients that by hiring it they will have peace of mind because their livestock would be fully insured and they would take care of themselves.
Aug
19
iQIYI: Family
Posted in: Uncategorized
F5 recently made a B2B ad for iQIYI, a Chinese online movie and video website, and one of the largest streaming platforms in the world. The commercial was targeted to brands advertising in the entertainment giant’s platform. The brief was to create a spot that would communicate to advertisers the communication advantages and benefits of Smart TV advertising, show data support, and why iQIYI is the leader in the industry.
Aug
19
Why Is It So Hard to Find Every Ad in One Place?
Posted in: UncategorizedWhen Cannes Lions recently pivoted to a subscription model after decades of being festival-driven, one perk it quickly focused on offering was its vast collection of ads and case studies. But the price tag for accessing all this content–about $350 annually–didn’t sit well with some rising creatives, who felt such a repository of the world’s…
Aug
19
Dear White Parents: Dear White Parents
Posted in: Uncategorized
An intimate view of enlightening, sometimes uncomfortable, family discussions focused on parents helping their children understand racism through current events and sharing their own stories about how they first became aware of racism. Directed by Academy Award nominee Kevin Wilson, Jr. with narration by anti-racism educator Dr. Ronda Taylor Bullock, Dear White Parents asks the critical question, “How old were you when you first became aware of race?” The ADL, a leading anti-hate organization, developed a custom discussion guide to help parents discuss the topics raised in the Dear White Parents film. Visit https://dearwhiteparents.guide for this, a curated library of age-driven resources and discussion guides, as well as anti-racism workshops and discussions.
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