Hasta La Creative!

https://paraayer.cl

A mini documentary series. A tribute to all creatives. Dedicated to all of us who make up the creative industry, because creativity is also a business.

To announce its participation in the 2022 french presidential election, the Animalist party, a political party defending animal rights, is releasing a short film featuring Nemo, the dog of French President Emmanuel Macron.

Pride 2021: Dentsu and its clients got together to create an integrated campaign to support LGBTQ+ community with a perfect media placement.

Urent, Citymobil and Whoosh, Russian leading kick-sharing services, have launched a joint social awareness campaign on electric scooters’ safe behaviour practices in urban environments. The partners have created posters, which tell about e-scooters’ ethical code of conduct, and placed them on the streets of Moscow.

The posters were created by street artists of the Yav art group. Each rule’s poster illustration references popular artwork or a familiar pop-culture phenomenon.

Nearly 200 years ago the province of Guanacaste annexed to Costa Rican territory, something that is celebrated nationally every July.

What not everyone knows is that with that territory came a tradition that was 5000 years old; an art from the pre-columbian era that today is alive thanks to artisans from the Guaitil community, in Guanacaste. But due to the pandemic, their cultural legacy is endangered, being tourism their only income.

Searching the perfect way to help, we noticed a certain similarity between some art pieces of this community and the famous KFC Bucket, that’s why we decided to join forces and celebrate them. The Annexation Buckets were born; a 45 bucket collection created by guaitilian artisans, using the ancestral Chorotega technique (Costa Rican indigenous culture) that has been passed generation to generation. The number of buckets correspond to the 45 KFC restaurants around the country where most are going to be exhibit, helping the community’s art to be visible, and finally through a public auction we seek the greater financial support for the Guaitil community.