30 Millions D'Amis Foundation: The Innocent

IKEA: Scrap du Soliel

Scottish Government: Autism – Different minds. One Scotland.

BMO / International Day of the Girl: Remove gender bias from dictionaries

As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”

Rise Above The Disorder / Skillshot: Gamer Therapy

Traditional gaming stereotypes have become outdated. Many still associate this popular pastime with violence or suicide, but recent studies have found that people increasingly use games to build meaningful connections, open up about their feelings, and de-stress. You could say it’s a form of therapy, a way to cope with a whole new set of anxieties brought on by 2020.

YouThePower by Vatitude, Bengaluru, India

Advertising Agency: Vatitude, Bangalore, India
Creative Director: Devendiran Balakrishnan
Copywriter: Vaishali Kant
Illustrator: Pravin Arasu
Digital Artist: Siva Kumar

Myer: Made For This

Video of MADE FOR THIS | Myer New Season

BetMGM: The King of Sportsbooks

TAB: Make a Date with Play

Video of TAB ‘Make a Date with Play’ TVC via M&C Saatchi, Sydney

Orbit: The Talk

ASICS: ASICS World Ekiden 2020

Mercedes-Benz: To Live With Water

Kraft: #SendNoods

Kraft Integrated Ad - #SendNoods
Kraft Integrated Ad - #SendNoods
Kraft Integrated Ad - #SendNoods

Nike Esports: Camp Next Level 2020

ESPN+: It Exists Because You Do

Castle Lager: Culture Will Never Die

Disney+ Hotstar: Superheroes

Domino's: Car Park Delivery Now Available in Sydney!

HSBC: The New Different

TikTok spins Ocean Spray-Fleetwood Mac viral video into a commercial

Viral video fits right into the scrappy social platform’s marketing campaign that showcases its role in culture.