30 Millions D'Amis Foundation: The Innocent
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As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”
Traditional gaming stereotypes have become outdated. Many still associate this popular pastime with violence or suicide, but recent studies have found that people increasingly use games to build meaningful connections, open up about their feelings, and de-stress. You could say it’s a form of therapy, a way to cope with a whole new set of anxieties brought on by 2020.
Advertising Agency: Vatitude, Bangalore, India
Creative Director: Devendiran Balakrishnan
Copywriter: Vaishali Kant
Illustrator: Pravin Arasu
Digital Artist: Siva Kumar
Viral video fits right into the scrappy social platform’s marketing campaign that showcases its role in culture.