Hasta La Creative!

We know the 2020 have been the weirdest year for all of us, it challenged us to create new routines, new dynamics, new workspaces and made a 360 degree change in our lives. If we used to run, go to the gym we wouldn’t do it anymore, now our spaces will tell another story; but against all odds there was something that wouldn’t change. We transform our living spaces into a whole space, where we work, we live and breathe.

What’s the price behind your likes? The elephants are beaten, stabbed, and even shocked until their spirits are broken. This ad has a message for social media — elephants aren’t photo props.

Hearing solutions provider Phonak has launched a new integrated campaign, “The Wonder of Sound,” to promote its Paradise device, the company’s most technologically advanced to date. The campaign aims to remind audiences of how pure, authentic sound can transport us—and that next-level technology can restore a hearing-impaired person’s sense of wonder.

Featuring state-of-the-art speech enhancement and personalized noise cancellation, the Phonak Paradise device began roll-out globally in late August.

“The Wonder of Sound” campaign centers on a global social activation playing off the 7 Wonders of the World, inviting people to help define a new set of wonders by submitting videos that capture the most awe-inspiring, joyful and impactful sounds they’ve ever heard. Those who submit are encouraged to share their posts as widely as possible across Facebook and Instagram, after which a panel of seven celebrity judges will choose the official 7 Wonders of Sound.

The activation is being fueled by a series of broadcast and online videos that demonstrate how the device helps people rediscover the wonder of sound in iconic places thanks to its outstanding sound performance. For example, one spot features the Cliffs of Moher on the west coast of Ireland with the sound of waves crashing off the rocky coastline. “Is the tide crashing against the Cliffs of Moher one of the wonders of sound?” reads the on-screen text, before the spot cuts to the device and its benefits. That work is running across the U.S., France, Germany and the UK.

As people engage with the campaign, they’ll learn about how Paradise’s unrivaled performance breaks down barriers and brings back the joy of listening.

When the son of Central Retail’s owner become a presenter of their family business’s commercial. Will he get an extra discount or just get something surprising!

As Samsung partnered with Korean pop sensation BTS to launch a new version of the Galaxy S20, we engaged the enthusiastic K-POP fandom in Romania, while observing social distancing, with an online competition challenging fans to enter the ultimate dance-off and help us find The Next Top Idol.

To pick the winner, we forgot about obsolete counting of likes, and turned to IG Polls. Samsung fans turned up each day to Instagram to decide which dancers leave the show and which stay on for the final round.

Pony Malta, one of the leading beverages amongst teens in Colombia, and MullenLowe SSP3 have launched ‘Usernames Against Bullying’, a movement that aims to combat bullying in video games. The initiative invited gamers across the world to change their username on any video game or platform and replace it with a message against bullying as a symbol of protest against the harassment many teens around the world face every day when playing games online.