(TrendHunter.com) Since the COVID-19 lockdown measures are making it next to impossible for us to dine at a restaurant, many of the June 2020 food trends are dedicated to providing that experience at home with DIY…
Vita Coco was born in the bodegas of NYC. They stocked coconut water when no one else would. So when Vita Coco heard Bodegas were struggling because of the NYC lockdown, a planned summer campaign was quickly redone to support them. Love letters across the city, plus free egg sandwiches and a partnership with mybodega.com all to hopefully remind NY’ers how special and important their local bodegas are.
Adobe and Lad-bible gives convicts a way out through the creative industry, one of the few careers where they don’t need a degree to get employed, by turning them into content creators. We set up workshops teaching them Adobe softwares like Photoshop, Illustrator, etc. After giving them the tools to tell their stories, we give them the platform.
Quarantine made us stay at home, but for athletes, this is not a limitation. Space may be small, but determination is gigantic.
The truth is hard to hear. When the news does nothing but cause anxiety, the truth gets lost. So we made the truth a little easier to listen to.
A final goodbye to Game Of Thrones. In honor of the very last episode. We made some noise and headlines for the last ever episode of Game Of Thrones. Heard and seen all over the world. The bells playing the GOT-anthem ended in the national news on tv2 and DR, Ekstrabladet, Politiken and BT. We went viral and were shared by, among others, ladbible, vt, yahoo! news … and the rumors say that even the guides at the local canal tour have started to mention it as they pass by Vor Frelsers Kirke (Church of the Savior)
Palm hills club, belongs to palm hills developments, the club is designed as urban community club, offering a full range of sports, spa, fitness facilities, kids playground, programs, services, and amenities. The campaign is created to feature all the usps of the club, focusing on its four main pillars, which are : Sports & Fitness, Spa, Events & Kids Nursery. The Key Visuals were created in the form of drawn playing cards, each card is drawn from a human aspect featuring each usp, Same concept artwork of the reflected double sided traditional jack & queen. Each one of us would always pick a certain card, to be his next move, which represent his needs through the club.
Lavazza has chosen World Environment Day (June 5th) for the launch on streaming platform Amazon Prime Video, initially in Italy, the US and the UK, of the docufilm “Coffee Defenders, a Path from Coca to Coffee”. Directed by Oscar Ruiz Navia, one of the best-known voices in contemporary Colombian cinema, this is the first cooperation between an Italian company and Prime Video.
Stan Wischnowski, a 20-year veteran of the paper, stepped down days after the publication of an article that led to a walkout by dozens of Inquirer journalists.
Do you know Gay Gaddis? The author of Cowgirl Power—How to Kick Ass In Business and Life, Gaddis started T3 in Austin in 1989. Today her son, Ben Gaddis, helps to run the agency which was purchased in 2019 by California-based LRW Group. “The partnership with LRW Group gives us the ability to scale and […]
The post Author, Artist and Entrepreneur—Gay Gaddis—Provides Some Solid Career Advice appeared first on Adpulp.
(TrendHunter.com) The June 2020 gadgets list showcases innovations and concepts that are designed with the pandemic in mind or for general use.
In terms of COVID-19, tech companies are still leveraging their…
Creative response from a Finnish retailer to the most unexpected clothing phenomenon of spring – a collection of half-formal outfits for Finns working from home half-dressed.
Comfort loving Finns took full advantage of the possibility of working half-dressed and local retail chain Prisma responded to this unexpected phenomenon by creating a special collection that combines formal upper parts with less formal bottoms into striking outfits. Ultimately the supporting campaign by TBWA Helsinki evolved into one kind of a phenomenon itself and helped to multiply sales of both, home and business wear, in the challenging times for retailers.
According to recent research, more than every fifth Finn has started working from home this spring due to the coronavirus outbreak. A massive change in our everyday lives has also had an unexpected, but natural impact on how we dress for work nowadays. Prisma, as one of the leading fashion retailers in Finland, saw an opportunity to react in it’s own way to this unprecedented change in clothing trends.
“Instead of suiting up for work, Finns working from home are now taking part in business meetings in yoga pants, hawaii shorts or whatever oneself finds most comfortable. Together with our agency TBWA Helsinki we came up with the idea of bundling our selection of formal business wear and cozy homewear into perfect outfits for remote working and thus responding in an unique way to this unique clothing phenomenon. With the campaign we wanted to encourage everyone to dress as oddly and comfortably as one just wants, as that’s what we Finns are known for, and at the same time give a chance for a little dose of laughter and goofiness in the middle of these difficult times” explains Minni Jaakola, the Vice President of Marketing from Prisma.
“It seems that we’ve accomplished our objectives as the campaign response among consumers was overwhelming. Sales in our clothing department increased sixteen times compared to last year and the feedback we’ve been receiving of the campaign has been only positive”, says Päivi Hole, the Vice President of Sport and Apparel from Prisma.
The variety of Prisma’s clothing assortment is dramatized in campaign executions by showing models dressed up in the quirkiest and even bizarre combinations of formal upper parts and homewear-like bottoms. The brand tagline of Prisma is “We’ve got everything” and this campaign is to prove that this promise extends to more unexpected consumer needs also.
“This campaign, created in close co-operation with our agile client, was a great example of how brands can – and should – adapt to rapidly changing world around it and exceptional consumer needs these exceptional times have brought within. With marketing actions responding to cultural triggers faster than ever, but with relevant offering as well. In Finland we are slowly shifting from the most severe phase of the corona crisis into the new normal with most of the restrictions lifted eventually during the summer. We found that now was the right time to tap into this positive phenomenon of our time with this more humorous campaign – and certainly there was already a demand for lighter media content among people.” says Sami Kelahaara, Senior Creative in TBWAHelsinki.
(TrendHunter.com) The June 2020 fashion trends include recent design innovations that can help consumers keep themselves safe during the COVID-19 pandemic, creative editorials that are shot by their subjects in order…
Facebook CEO Mark Zuckerberg waited until late Friday to address a week of criticism, both internal and external, over his refusal to act on posts from President Donald Trump, and that response was mostly, “We’re going to review.” To recap, Trump posted on Facebook and Twitter last Tuesday, claiming that mail-in ballots will not be…
When the Covid-19 pandemic began, most LGBTQ celebrations were canceled. But with protests across the world this week drawing attention to police brutality and the systemic racism facing the Black community, many of the organizations behind Pride festivals are re-engaging their plans and pivoting to join the protest movement. “Pride has always been a protest,…
Pinterest added some new features this week aimed at connecting its users to resources related to Black Lives Matter. The Today tab will feature daily inspiration curated by the Pinterest team, including resources on how to be an ally, how to speak with your kids about racism and a celebration of art. When Pinners search…
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