Hasta La Creative!

A successful film always make you feel something. Frequentia is a cinematic and sensorial experience that guides us through the beta brainwaves, the waves associated with strong emotions like anger, fear, anxiety, anticipation, focus and attention. Brainwaves are the invisible waves that operate on different frequencies in our brains. These waves are so powerful they can influence our behavior or even how we feel.

The film invites you to join Lucas Melo, one of the best mountain boarders in the world, as he navigates a tricky mountain course. But beyond that, it enables you to experience the same emotions as the main protagonist. “It may look like a regular sports movie. There’s a challenge, a tough dare, a victory. But there is also a strange frequency that actually effects your feelings. I know that every good film tries to make you feel something, and I think Frequentia really accomplishes this”, says Pedro Marques, the film’s writer and director.

Ogilvy Asia has announced the launch of their inaugural ‘The World’s Toughest Jury in the World Awards’, following the cancellation of major global creative festivals.

The highly anticipated live event will not be judged by a bunch of ad nerds swanning about in the South of France with rosé hangovers; but rather an elite squad of 40 randomly selected family, friends, bartenders, cat sitters and even a semi-professional dog walker with a chip on his shoulder. In this game, theirs is the only opinion that counts really, and whatever they say, goes.

Unlike all other awards shows, there will be no extended deadlines, no late fees, and most importantly, no punches pulled. Any single campaign is only allowed to be entered once into one of the 8 streamlined categories that include:

The stuff between all the other stuff you watch on a screen.
Messages on billboards, walls or in magazines that people ignore.
Anything to do with sound, music, or voice that’s not irritating.
Basically things that look cool and make you say “ooh, that’s pretty.”
If you would share it with friends, that means you must like it too.
Is there such a thing as bad PR? Yes. Hopefully you won’t see any here.
Gadgets, gizmos and gobbledegook. Welcome to a brave new world.
The junk that used to fill up your mail box now also fills up your inbox.

Reed Collins, Chief Creative Officer for Ogilvy Asia said: “Sincere thanks to this motley crew of extended Ogilvy family and friends for participating in this light-hearted event. Hopefully everyone has a stable internet connection at home and they don’t hold back on letting us really know what they think. I can’t wait to see the results!”

The culmination of the awards and announcement of the winners will take place on June 23rd at the agency’s annual D.O. Day (David Ogilvy Day) via Zoom. Category winners will be virtually presented with ‘Le Big Rouleau d’DOr’ and the best of show will be awarded ‘Le Mega-Piston d’Or’. Judgement day is coming.

A well known proverb translated into well known forms. A reminder of the benefits of chess and product consumption.

During more than 2 months, French people lived in total lockdown. They experienced a lot of constraints, frustrations and had the inability to do simple things. Basically, they experienced what it meant to live with a handicap in french society. The following day of the announcement of the end of the lockdown by the French Prime Minister, APF France Handicap launched this campaign on TV, Social networks and Press, to remind that lockdown is all year long for disabled persons.

The Road Ahead is a campaign to celebrate our country’s reopening. With the lockdown finally over, our film invites drivers to restart their journey on a road that no-one has travelled yet: a new normal that also includes dead batteries and small uncertainties. A return supported by Q8 with refuel vouchers for its customers.

Launched on the World Oceans Day to create awareness that 80% of Thai ocean garbage comes from urban use and it’s still possible to make a change by recycling it. The idea of this video is to use the Ocean’s voice as the narrator because the ocean itself is dying slowly and painfully but no one seems to care. This is to remind people that the ocean is just like us, if you don’t take care of it, it could die one day too.