Hasta La Creative!

Over the last few years, Moen has established its positioning as the hero for beautiful water. As the #1 consumer faucet brand in North America, Moen sees 1.5 trillion gallons of water flow through its products annually. Moen has celebrated water as an incredible force of nature that’s often overlooked. The reality is, water continues to be taken for granted, even during the Covid-19 pandemic.

Regular handwashing with soap and water is critical to preventing the spread of germs to others, yet 15 million Americans are experiencing water shutoffs, due to the inability to pay. This issue has a disproportionate impact on cities with higher poverty and unemployment rates. In fact, nearly 40% of the U.S. population are vulnerable to shutoffs. As the hero for water, Moen believes that no one should have their water turned off during this historic pandemic. The next coronavirus relief package is under negotiation and will likely go to vote in July. Now is the time to act.

Moen is calling on the public to demand that Congress enforce the human right of water by placing a national moratorium on water shutoffs during the pandemic. In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a national moratorium on water shutoffs during this time.

The little mischievous boys and girls of the ’80s & ’90s have all grown up but in our adulthood, we have lost the ‘Rewind Button’ amid the struggles of life. This father’s day engulfs us in nostalgia about how our generation used to taunt our fathers innocently, which was nothing but an untold expression of love. This campaign offers us the opportunity to reminiscence the past and also gives us the realization that we can never go back to tell our dads about how much we loved them.

The concept shows how a step forward makes a difference in the decisions that we make in our lives.

For Pride Month, Huskies saw an opportunity to align the mnemonic for remembering the rainbow with its international symbolic meaning – respect and equality. The project reinvents the old mnemonic about the rainbow colours. The well-known ‘Roy G Biv’ or ‘Richard Of York Gave Battle In Vain’ (which hasn’t been updated since its invention in 1869) has been given a modern transformation with a new positive message: “Respect Others. You Grow By Including Variety”. The campaign is a collaborative effort between teachers and schools and the idea behind it is to cultivate tolerance, open-mindedness and respect among young children.

Beeline, a Russian telecommunication company, together with Starcom and Leo Burnett Moscow created a communication service to save bees.
According to the UN reports, insect pollination of plants is an example of an ideal connection. Up to 2/3 of crops that feed the World depend on this essential ecosystem service. But every year, this connection is getting weaker. One of the main reasons is pesticides. To protect their crops from vermin, farmers treat fields with toxic chemicals and unintentionally harm the bees – those, who provide pollination – vital for their plants. Farmers don’t know how many apiaries surround their fields and beekeepers don’t know when and where the farmer will start the next pesticide spraying. Since the problem is the lack of communication, it should be fixed by those who specialize in it.

Beeline, one of the largest telecom companies in Russia, in cooperation with Leo Burnett Moscow and Starcom has developed a free communication service Bee In Touch. Together with experts in farming and beekeeping, they have developed a simple and user-friendly solution. Now all a farmer planning to treat crops has to do, is to just push one phone button. A special algorithm provided with massive data about fields and apiaries geolocation will evaluate the number of apiaries in danger and send a notification to their owners.

Extensive public dialogue around our campaign attracted the attention of the government and the main agricultural regions of the country. So, the long-awaited first version of the federal beekeeping law was finally proposed to the Parliament. Now it includes new communication standards between beekeepers and farmers. Bee In Touch platform is considered to be a part of the process. And since the extinction of bees is a challenge not only for our country, we will create a free guide, which includes our service source code to help other countries to protect their bees in the future.