Heavily dependent on advertising and circulation, local and regional newspapers in the U.K. could face financial ruin as a result of the coronavirus pandemic.
While most of the nation self-isolates, essential workers leave their homes and risk their lives every day to continue providing critical services for the public. To thank these heroes, the Ad Council created Out There For Us, a campaign to show our gratitude for their dedication, resilience, and service during this crisis. Featuring “Good Job” by Alicia Keys, the PSA encourages viewers to submit a short thank you message to essential workers in their own lives using the hashtag #OutThereForUs. Select user submissions will be turned into new digital out-of-home billboards, joining the campaign’s other assets thanking doctors, delivery drivers, grocery store workers, and more on the frontlines across the country.
See what it’s like when a woman is hypnotised, to think she’s a tiger, who’s been caught by a poacher.
As TV meteorologists and reporters work from home, pets have become a part of their reports — often by accident, and always to delightful effect.
#GoViralToStopTheVirus is a collaborative effort by artists around the world to battle the atmosphere of depression and fear in the world through positive artistic posts in social media. The brief given to the artists was, they had to use the shape of COVID 19 and give it a positive twist. The challenge is they can’t show the virus negatively. It can’t be shown as a weapon, a bomb or a round blade. It has to be shown in a positive light, to spread a positive message. The shape of the virus that spreads dread and anxiety, has to be used as a symbol to spread hope and positivity.
Biswarup Nath
SoS Ideas
Creative Director
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