Lego: Little Pirate
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After seeing a devastating storm on the way, a young mother must quickly pack up and evacuate with her 2 kids. But the oldest kid is not to be found, and the storm is getting closer.
After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now.
People think they are too busy to go to gym and work out but what if they can find out workout anywhere?
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Ways Quarantine Has Changed the Cannabis Industry Forever The…
From their kitchen tables, living rooms and backyards, with their pets and kids and significant others in tow, some of the most recognizable faces in sports are honoring front-line medical workers in the fight against Covid-19. And they’re doing it in the most visible way possible: plastering the names of emergency-room doctors, obstetricians and EMTs…
WarnerMedia knew that this year’s upfront would be very different for the company–after all, it would be engaging in talks jointly alongside corporate sibling Xandr, and it would be the first marketplace since 2012 without longtime ad sales chief Donna Speciale at the helm–but it wasn’t expecting quite this much upheaval. Due to Covid-19, the…
As we shelter in place in the pandemic, more employers are using software to track our work — and us.
The head of NASA said the agency is working with the “Mission: Impossible” star on a new film aboard the International Space Station.
“Our businesses have been hugely impacted,” the company’s C.E.O. said after quarterly profit dropped more than 90 percent. And that was for a period only partly upended by the coronavirus.
Mucinex teamed up with creative agency McCann New York, McCann Health New York and award-winning illustrator Noma Bar on a content series on Instagram that emphasizes the importance of social distancing. Bar is creating a series of social superhero illustrations and Instagram stickers to reinforce the idea that while staying home may be boring, doing…
Rubicon Project and Telaria, which will report Q1 earnings for the first time as a combined company on Thursday, are laying off at least 8% of staff, according to multiple sources familiar with the situation. When Rubicon announced its acquisition of Telaria last December, it expected to create cost synergies, or savings, between $15-$20 million….
Media and entertainment companies of almost all stripes are facing unprecedented challenges due to the novel coronavirus pandemic and its related economic headwinds. For Disney, the fallout from Covid-19 resulted in a $1.4 billion income hit in its most recent fiscal quarter. In its quarterly report today, Disney said shutdowns due to the ongoing pandemic…