Hasta La Creative!

Para comemorar o Dia das Mães, “Pipoca e Guaraná”, o famoso jingle de Guaraná Antarctica, vai se transformar em uma plataforma de entretenimento para as famílias de todo o Brasil. Em parceria com o Telecine, o guaraná vai oferecer 60 dias de acesso ao streaming com mais de 2 mil filmes disponíveis no catálogo, dos …

O post Guaraná Antarctica e Telecine se unem para incentivar as pessoas a ficarem em casa apareceu primeiro em B9.

(TrendHunter.com) Pocket tools have surged in popularity in recent years as consumers seek to stay prepared for any small tasks they might encounter on a daily basis, which is being supported with products like the…

ESPN has a question for the sports community during this prolonged absence from, well, sports: “If you could talk to sports, what would you say?” The network debuted its dedicated #DearSports site, encouraging fans via a tweet to share their sports stories. #DearSports, _______ We all miss it.So, if you could talk to sports, what…

Online, Mobile
Spotify

Over 76% of Americans drive alone to work every day. That’s 115 millions cars on the road and accounts for one-third of the country’s air pollution. People don’t like to carpool because sharing a car with a stranger can feel awkward. And the planet bears the brunt of that. So we thought – what better way to connect strangers than a shared love for music? We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes. We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we not only get them to listen to Spotify in the car but also use music to help save the planet.

Advertising School:Miami Ad School, Mumbai, India
Art Director:Ria Kulkarni
Copywriter:Palak Kapadia, Yashashree Samant, Apaar Singhal

(TrendHunter.com) Ranging from microphone-jamming bracelets to data privacy chat apps, those concerned about their personal details may be drawn to this list of privacy-focused devices. These platforms and tools…

Uber’s latest campaign is precisely the opposite of what one may surmise the company is all about. The ride-hailing behemoth, in a counterintuitive message, is asking people to stay home. Of course, these are not normal times, and the message of unity in sheltering, as opposed to moving around, illustrates a level of responsibility for…

A pandemia de Covid-19 afetou diretamente muitos negócios no mundo todo, e com a publicidade não é diferente. De acordo com uma reportagem do Adweek, a venda de publicidade nos Estados Unidos caiu muito no primeiro trimestre do ano, mas o pior ainda está por vir nos próximos meses, quando as empresas sentirão todos os …

O post Impacto da pandemia nos anúncios de TV deve ser ainda maior no próximo trimestre apareceu primeiro em B9.