With a second wave looming and feelings of loneliness on the rise, Covid19 can still feel abstract to many, making it hard to stick to physical distancing. The hero video of the #MakeCovidLonely campaign gave the abstract Covid19 virus a physical presence as an animated character out in the world. The message: Social distancing makes us lonely. But it makes Covid19 lonely too. And that’s the only way to beat it.
The “Member get member” campaign was created to promote the new strategy of the digital bank alt.bank. In this action, people who invited other people were rewarded R$8 cash for each person who opened an account at the bank.
CHALLENGE: To gradually return to reality is a state of mind that must be controlled and used so that people continue to take care of themselves and change the reality of the past a little. DESCRIPTION: EL COVID 19 is the reality of today and you must live with it, but with other conditions and other ways of living that are not at all the same as the past, this idea seeks to show in a didactic way how easy it is to catch and how easy it is which is also avoiding it.
We’re facing a generation that isn’t amazed by anything, that’s why we had to do something that leave us a step ahead. For accomplishing it, we create special editions with the flavor of the platforms in which they dwell: Netflix, Spotify, TikTok, Twitch and Instagram. But apart from that, we create native speeches in order that the “tweens” would be able to enjoy them without being able to detach from them.
In our society, there is satan who shows no consideration for others.? And also, there are timid people who want to punish satan, but always suppress their anger.? Everyday these timid people are living under stress caused by satan. The satanshop started with timid people’s mischievous imagination.? At the satanshop, satan is timid people’s plaything and the ideal fantasy is unfolded that couldn’t be realized.? Through the contents of the satanshop, we hope people would relieve stress they got from daily life, and get vicarious satisfaction.
Does Exactly What It Says On The Tin’ has for over 25 years epitomised how easy Ronseal makes DIY tasks. The no-nonsense simplicity of the line has given it a special place in popular culture too, making it one of the most recalled advertising slogans of all time. Our campaign for 2020 features a cast of DIYers who are shown painting, staining and spraying with as much melodrama as an X Factor montage. In the end, Ronseal pulls the rug on their theatrics, exposing them as the drama queens they are. It demonstrates how simple it makes the job, you don’t need to be a big deal out of it – because Ronseal ‘Does Exactly What It Says On The Tin’.
(TrendHunter.com) Kiddie pools aren’t just for kids any more thanks to Target’s line of colorful Minidip Pools.
Last year, Target made a splash with its line of Minnidip adult-sized inflatable pools….
(TrendHunter.com) Just in time for summer, Funboy has released a Giant Cabana Dayclub that can turn any pool into the hottest beach club.
Funboy’s Giant Cabana Dayclub is essentially an inflatable cabana that&#…
E. & J. Gallo Winery (Gallo), which claims to be the world’s largest family-owned winery, has selected IPG Mediabrands’ UM as its media agency of record. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” UM U.S. CEO and Adweek Media Executive of the Year Lynn Lewis said in…
El Universo es el diario más importante del Ecuador, con una base fiel de lectores que en ocasiones reacciona de forma negativa a los cambios que pueda hacer el diario. Esta campaña sirvió para recordarles a los lectores nuevos y a los tradiciones, que sin importar la imagen, El Universo siempre les daría lo que realmente les importa: un trabajo periodístico objetivo, oportuno y veraz.
Valentine’s Day is supposed to be a day of love. But in South Africa, 2 in 5 women are more likely to receive a black eye than roses from their male partner. Philisa Abafazi Bethu spread awareness around this chilling stat with a campaign that also enabled immediate donations to the organisation, in order to help change the narrative.
(TrendHunter.com) Like many brands, sportswear company adidas has shifted gears and begun manufacturing a whole new product line—reusable face masks.
As more and more people clue into the importance of face masks…
With the country now experiencing unemployment nearing levels last seen in the Great Depression and with 70% of adults reporting that they’re stressed over the state of the economy, it’s little surprise that Americans are not racing to buy Rolex Submariners and Goyard Saint-Louis Claire tote bags just now. A recent report by consultancy Bain…
(TrendHunter.com) These woodwork design innovations range from soundwave-inspired wall decor to wood-clad greenhouse cabins.
Some notable architecture projects include Studio Love is Enough’s design for…
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Nike’s Latest Anthem, Narrated by LeBron James, Is Filled With…
Physical distancing is one of the most important actions we can take to flatten the curve of COVID-19. However, as the images of crowded parks show, many are still not taking the need to avoid non-essential travel seriously. Despite its importance, physical distancing can feel more like giving up something, not taking action to help your community.
#StayHome turns the individual choice to stay home into a collective fight against COVID-19. It is an integrated campaign that uses a variety of tactics to reinforce the importance of physical distancing, including: – Re-designed flags of the world that replace key markings with homes – #StayHome event invitations that show the downside of irresponsible social gatherings
In a world of pandemic where people are very scared and children are lost without knowing what is going on, we thought it would be interesting to make a film that provided the main information about the virus but in a playful way, showing that the changes they are experiencing, such as being isolated at home, can be experienced in a lighter and more fun way!
To all the medics out there, all the nurses, carers, volunteers, epidemiologists, stretcher bearers, ambulance drivers, retired doctors, medical students, and all the healthcare personnel involved: WE ARE PROUD OF YOU.
We are BLKBX, a group of creative problem solvers, compelled to make a difference during these challenging times. We aim to help stop the spread of Covid-19 the best way we can through our ideas. We combine our creative execution with United Nation’s key messaging on how to slow the spread of the virus.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
