Tumblr Adds Pinned Posts

Tumblr users can now pin posts to the top of their pages. The blogging platform released the feature Tuesday. Tumblr said in a blog post, “Whether you’re on desktop or mobile, this little tool will pin the post of your choosing to the top of your Tumblr. Your dashboard will remain unaffected. Just tap the…

Proverbial Top Hats Off To The Lincoln Project

The Lincoln Project is a group of Republican operatives who shoot arrows into President Trump’s less than Teflon hide. The group’s mission is to defeat President Trump and Trumpism at the ballot box this November. To do that, these media-savvy operatives and Beltway insiders have unleashed a torrent of anti-Trump ads. Let’s look… “Those who […]

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Google Assistente testa verificação de voz para confirmar compras online

Um novo programa piloto do Google Assistente está experimentando o recurso de verificação de voz do aplicativo para autorizar compras online realizadas pelo usuário. A informação vem do Android Police, que confirmou com o Google a existência do teste e afirma que o recurso deve auxiliar os usuários dos smart speakers da companhia a realizar …

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Warner Music Launches Its I.P.O.

The recording company, which has musicians like Ed Sheeran on its books, tries to cash in on the streaming boom with a listing that would value it at up to $13.3 billion.

J.K. Rowling Begins Publishing ‘The Ickabog,’ for Children in Lockdown

The Harry Potter author said her new fairy tale would go online in installments, starting Tuesday, and published as a book in November.

Why Instagram Influencers Are Being Swapped Out for More Authentic TikTok Creators

There is so much speculation about how brands and influencer marketing will transform (or won’t), but I’m more curious as to how we have already begun to evolve as human beings during this time. To what extent have our values and belief systems changed? How has this impacted our relationship with brands and influencers? In…

YTPAA x D&I TBD: How to Be an Ally for Asian Americans

It’s an especially eye-opening Asian Pacific American Heritage Month. A Fishbowl survey found that unfortunately, 70% of Asian Americans in marketing and advertising have experienced bias since the pandemic began. As Marvin Chow wrote, “As if trying to make sense of a global pandemic isn’t enough, we’ve also been thrown heightened dimensions of race, politics…

Snap Camera Lenses Mark Asian Pacific American Heritage Month

Snapchat is marking Asian Pacific American Heritage Month with a collection of lenses for its Snap Camera desktop application. The series is called “Breaking Stereotypes,” and it takes harmful phrases that Asian Americans may have heard while growing up and flips them into positive statements such as community leaders, cultured and fearless. An original song…

Weathering the Economic Downturn Storm so Your Brand Emerges Intact

Warren Buffett once said, “Only when the tide goes out do you discover who’s been swimming naked.” And with the economic downturn upon us, low tide has arrived. The good news: If your brand is looking pretty exposed at the moment, taking decisive action now can help ensure it survives this economic storm and is…

Visit València: València in Modo On

An emotional campaign, ‘València in Modo On’, as well as being a communication campaign, it is part of a wider strategy to position the capital of Turia as the “first line of departure” for national and international tourism. And to enhance its cultural, leisure and entertainment offers for travellers which include nature, culture and fine cuisine.

The campaign encourages people to feel and connect again, while emphasising the safety and reliability of the city’s tourist offer through a digital series and graphics that show València‘s attractions. Outstanding audiovisual production has been elevated by the special collaboration with singer Sole Giménez, one of the most recognized and appreciated voices of Spanish music, whose voice, lyrics and musical composition were commissioned specially for the ‘València in Modo On’ campaign.

En Avant Toute(s): #GiveThemTheBest

The aim of this spot is to raise awareness on the perceptions of violence, which is often trivialized.

FCB: Rescues to the rescue

The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption.

The film aims to drive visibility and reach during the lockdown period to put Battersea and rescue front of mind and support fundraising activity. The content was created by Battersea’s online community and shows a wide variety of ages and breeds, presenting all rescue dogs and cats in a desirable light and bursting with personality.

Mulino Bianco: The Pursuit of Happiness

Consumers More Open to Spending, But Less Comfortable Entering Stores

New numbers suggest that consumers are feeling both better and worse about the state of shopping. A report from financial services firm Cowen, which polled 2,500 U.S consumers in mid-May, found that 76% of respondents expect to spend either the same amount or more in the upcoming month. That’s up 10 points compared to mid-April,…

Maior companhia aérea da América Latina, LATAM Airlines entra com pedido de falência

A LATAM Airlines Group S.A. submeteu à corte judicial de Nova York nesta terça (26) um pedido de falência e proteção. Companhia aérea com a maior frota e rede de voos da América Latina, a empresa de origem chilena estaria atrás de um plano de recuperação judicial previsto no Capítulo 11 da lei de falências …

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Pesquisa aponta que Magalu é a empresa com melhor imagem durante crise atual e Madero a mais criticada

Para entender os sentimentos e as expectativas das pessoas em relação ao isolamento social e à pandemia de Covid-19, a ESPM Rio, escola de negócios e referência nas áreas da Economia Criativa, realizou uma pesquisa quantitativa online, entre os dias 28 de abril e 1º de maio, com 300 participantes, no Rio de Janeiro (a maior parte da …

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Lech Free: Lechends can do anything!

Lech Free has been promoting physical activity through unconventional campaigns for years. After a series of training sessions on Facebook dedicated for the current situation, time has come to take a step further, and according to the brand’s slogan show that Lechgends can do anything. Brand ambassadors equipped with mats, loudspeakers and lots of non-alcoholic Lech Free beer, moved out to one of Warsaw’s districts. Their goal: joint warm up, which will give the People of Warsaw the energy for the day and inspire them to workout systematically. The brand engaged the Olympic medalist Damian Janikowski, and Natfit, the personal trainer. Once again the Lech Free brand proves that physical activity in quarantine is not reserved for professional athletes – everyone needs it, to stay in shape regardless of the unfavorable conditions.

Video of Lechends can do anything!

Umault: Trapped in a corporate video

No one enjoys “corporate” videos, so why do organizations keep making them? Our campaign pokes fun at a huge “corporate video” trope: the slow-motion-conference-room-collaboration shot. It asks viewers, “are you trapped in a corporate video?”

Ukrainian Railway: Ukraine WOW

Ukraine WOW: how we turned nation-wide hate into a real “WOW! Ukrainian Railways’ media terrain is based on lots of hate. 120 000 train cars and 260,000+ employees make it harder for the company to change fast. And any its update or achievement faces irony and sarcasm on social media. In 2019 Ukrainian Railways’ decided to change it. On November 4th, 2019, Ukrainian Railways opened Ukraine WOW Interactive Exhibition dedicated to the Railroad Workers Day. Ukrainian Railways’ revitalized former luggage compartment located in the main train station, turning the building that wasn’t used since the 2000s into a new 3900 m2 exhibition space. Ukraine WOW interactive exhibition tells you about Ukraine as if you are taking a train trip together. We filled an exhibition with installations that illustrate situations well-known for any passenger. The project allows its visitors to feel that the railroad is the heart of Ukraine that connects the whole country together.

Deutsche Umwelthilfe: Forever Lasting Moments

Deutsche Umwelthilfe Outdoor Ad - Forever Lasting Moments
Deutsche Umwelthilfe Outdoor Ad - Forever Lasting Moments
Deutsche Umwelthilfe Outdoor Ad - Forever Lasting Moments
Deutsche Umwelthilfe Outdoor Ad - Forever Lasting Moments

Today, German people—especially German youth—have a newfound awareness for environmental issues. At “Fridays for Future,” students gather every week and protest for more changes to save the environment. While there is a lot of information out there concerning pollution via the automotive industry and old energy, the topic of “single-use plastics” is still not as prominent. Germany is also one of the countries with the cleanest tap water in the world. Nevertheless the majority of German people prefers bottled water over tap water. So with 79% of the plastic waste ever produced now sitting in landfills, it is time to raise awareness.