Feb
03
Jeff Bezos Is Sued by His Girlfriend’s Brother
Posted in: UncategorizedMichael Sanchez says he was trying to protect his sister in a lawsuit complaint.
Feb
03
How 2020 Was the Right Year for These First-Time Super Bowl Advertisers
Posted in: UncategorizedNo one Adweek consulted can remember if Donald Trump has been in a Super Bowl ad before now. Regardless, his decision to advertise in the Big Game now certainly makes sense whether or not you support his re-election bid. Trump and another first-timer, presidential candidate Michael Bloomberg, are not alone in making their Super Bowl…
Feb
03
Cheetos Popcorn, Coke Energy—Inside the Art of Launching a New Product in the Super Bowl
Posted in: UncategorizedCheetos Popcorn, pretzel Pop-Tarts, Coke Energy, Mountain Dew Zero Sugar and Bud Light Seltzer all have two things in common: They’re all new additions to a brand’s product lineup, and they’re all the focal point of ads airing during the Super Bowl. This Sunday, several brands will be putting their latest offerings on display in…
Feb
03
Top 100 Business Trends in February – From Digital Menu Boards to Regional Scooter Pilot Programs (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The February 2020 business category exemplifies what new ventures brands are undertaking and how they are disrupting the market.
TENGA, for example, is a sex toy company that recently released a…
Feb
02
Athletes From Across the Pond Salute the Kansas City Chiefs on Instagram
Posted in: UncategorizedThe Kansas City Chiefs are feeling the love from overseas athletes on Instagram prior to the kickoff of Super Bowl LIV. View this post on Instagram We’re feeling the love ???? A post shared by Kansas City Chiefs (@chiefs) on Feb 2, 2020 at 7:16am PST The American Football Conference champions have been saluted by…
Feb
02
Did Brands Overreact by Editing Super Bowl Ads After Kobe Bryant’s Death?
Posted in: UncategorizedJust a week-and-a-half ago, Planters released a Big Game teaser that shocked the ad world by killing off its 104-year-old mascot, Mr. Peanut, in a fiery road trip mishap. The Super Bowl set-up ad was accompanied by #RIPMrPeanut social campaign that immediately took off on Twitter and inspired numerous hot takes on the monocled legume….
Feb
02
What to Expect From Super Bowl LIV Commercials
Posted in: UncategorizedSpots from major brands are largely staying away from divisive issues on TV’s biggest ad day. But Trump and Bloomberg are crashing the party, and the N.F.L. has an ad that goes into a police shooting.
Feb
02
Why So Many Super Bowl Ads Are Obsessed With Movies
Posted in: UncategorizedIt’s Groundhog Day in Punxsutawney again, thanks to Jeep. Mountain Dew Zero Sugar recreated The Shining in eerie detail. Meanwhile, Walmart welcomes a litany of Hollywood sci-fi favorites ranging from Flash Gordon to the Arrival aliens. Referencing movies isn’t just a trend in 2020 Super Bowl ads; it’s the trend in 2020 Super Bowl ads….
Feb
02
LeBron James and GMC Kick Off the ‘Quiet Revolution’ With Super Bowl Ad for the New Hummer EV
Posted in: UncategorizedLast week, GMC signaled its plans in the highly competitive premium electric vehicle space. The brand is bringing back the iconic Hummer in electric form, supported by a Super Bowl ad featuring LeBron James. Ahead of the game today, the automotive giant has revealed its 30-second Super Bowl ad for the Hummer EV, created by…
Feb
02
Why PepsiCo Went All-In On This Year’s Super Bowl With Nearly $40 Million in Ads
Posted in: UncategorizedWith six Super Bowl ads and a host of events and onsite activations, Pepsi and Frito-Lay are making Super Bowl 2020 its biggest ever. PepsiCo Beverages North America CMO Greg Lyons noted that the brand is promoting more brands than ever, with five 30-second ads and one 60-second spot. At $5.6 million per 30-seconds of…
Feb
02
Mike Bloomberg Promises He Knows How to Interact with Dogs in New Ad
Posted in: UncategorizedDemocratic presidential candidate Mike Bloomberg went viral last week for his peculiar way of greeting a dog. The campaign’s answer to this moment? Make an ad. The formal 30-second response–a spot that showed a handful of dogs “endorsing” Bloomberg–also made its rounds online and gained enough steam that the campaign decided to turn it into…
Feb
02
Planters ditches their "death of Mr Peanut" Superbowl ad, moves "rebirth" up to earlier in game
Posted in: Uncategorized
Feb
02
Jeep: Groundhog Day – Bill Murray
Posted in: Uncategorized
It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one.
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Feb
02
Facebook: Ready to Rock? – Super Bowl 2020
Posted in: Uncategorized
Whatever you rock, there’s a Facebook Group for you.
Feb
02
Bill Murray’s First-Ever National Ad Is Groundhog Day Super Bowl Genius for Jeep
Posted in: UncategorizedIt is fortuitous that the Super Bowl falls on Groundhog Day. Yet, it seems as though only one brand, Jeep, has taken advantage of that fact so far. There’s also great fortune that Bill Murray played ball with the brand, reprising his role as Phil Connors, the Pittsburgh weather reporter who relives the same day…
Feb
02
“Parasita” e “Jojo Rabbit” saem vencedores de prêmio do sindicato dos roteiristas de Hollywood
Posted in: Uncategorized
O sindicato de roteiristas de Hollywood realizou na noite deste sábado (1) a cerimônia de entrega dos WGA Awards, prêmio que celebra as produções do último ano com os melhores roteiros e é termômetro importante para as categorias do Oscar. Este ano, os grandes agraciados pela organização foram “Parasita” e “Jojo Rabbit”, que foram escolhidos …
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Feb
02
In a Long History of Sexist Ads and Outrage, It’s the Apology That’s New
Posted in: UncategorizedA KFC ad in Australia that infuriated women’s groups showed the power of the #MeToo movement, even as it called back to the many sexist ads of the past.
Feb
02
Top 70 Mobile Trends in February – From Personalized Exercise Apps to Smartphone Braille Keyboards (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) The February 2020 mobile trends cover the latest smartphone updates, accessories, apps, and more. With many consumers reestablishing their personal goals for the new year, a variety of new health-…
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