Integrated
LiGay
Historically, the number 24 has been associated to homosexuality. In a popular betting game called “Jogo do Bicho,” or the “Animal Game,” 24 is the number for deer. And the word for “deer,” in Portuguese, is the same as a slang term for a gay man.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Media
Procure
As World Cancer Day unfolds for its 20th edition, PROCURE, an organization entirely dedicated to the fight against prostate cancer, in partnership with Rethink created the first connected chair that can raise funds simply by sitting down. The “Give a sit” initiative has been inspired by two typically masculine statistics: 20% of cancer cases in men are prostate cancer. And 80% of men keep their wallet in their back pocket.
The seat of the chair has an integrated NFC contactless payment system (Near-field communication) that can automatically collect a small donation every time a man chose to sit on it. The NFC contactless payment system is identical to those found on payment terminals in store. The terminal accepts debit and credit cards that are in the wallet of the donor, and can even accept donations from phones. The donor can choose the value of their donation beforehand.
Advertising Agency:Rethink, Canada
National Creative Direction:Chris Staples, Ian Grais
creative direction:Xavier Blais, Maxime Sauté
Copywriting:Raph Côté
Art Direction:Edouard Coune
Production:Marie-Pière Poulin, Katia Dupuy
Account Services:Catherine Blouin-Mainville, Alex Lefebvre
Production House:Nova Film
Director:Julien Roy
Director Of Photography:Antoine Caron Producers
Postproduction:Nova Film
Sound Studio:Studio Expression
Technology:Philippe Nadeau, Cortex
Film
Alaska Milk Corporation
It’s 2020, and we are waking up to a world that grows ever more divisive. Racial, political, identity and class wars are being fought in the streets and in the comment sections. All it takes is a different point of view, held fiercely enough, to incite a Twitter brawl. It seems that the spirit of the age is resentment, fear and hate. “We…are taught to hate by the world around us,” says political commentator Sally Kohn, in a TED Talk. It’s in this climate that a truth rings stronger than ever: the world needs love. Love in the form of small kindnesses, that attempts to understand; love that dares to stand up to a hostile world. This is the kind of love that’s at work in Alaska Milk’s latest film, “Lataphone.” Produced by MullenLowe Philippines, this beautifully directed spot tells the story of a lonely man, an insistent child and the improvised string-and-can phone that connects and changes them.
Advertising Agency:MullenLowe Philippines, Makati City, Philippines
Executive Creative Director:Abigail Aquino
Creative Lead:Mylo de Borja
Art Director:Chinny Basinag
Copywriter:Issa Villaverde
Director Of Brand Planning:Viboy Palillo
Client Services Director:Aimee Sarmiento
Deputy Business Unit Director:Melissa Jimenez
Account Director:Patricia Juat
Account Manager:Stephanie Velasco
Producer:Jenny Abad Santos
Film Director:Noel Manacsa
Executive Producer:Ruth Colacion
Musical Arranger:Arnold Buena
Audio Engineer:Rico Gonzales
Managing Director:Harvey Uong
Marketing Director OIC:Isa Lacson-Ruiz
Marketing Manager:Pocholo Perreras
Brand Manager:Maria Kassandra Tagle
Imc Manager:Cecile Jacela
Digital Marketing Manager:Kevin Czar Roque
Film
Panadol Cold & Flu
Advertising Agency:Wunderman, Dubai, United Arab Emirates
Executive Creative Directors:Pablo Maldonado, Piotr Osinski
Associate Creative Director:Hassan Bilgrami
Senior Art Director:Gustavo Dallegrave
Copywriter:Hassan Bilgrami
Head Of Strategy:Alvaro Bretel
Senior Account Director:Irmak Aktas
Senior Account Executive:Lara Medanat
Directors:Cassio Braga, Carlos Kulpa, Productora Miagui
Media
Mumbai Police
Mumbai Police and FCB Interface collaborated to teach Mumbai’s reckless honkers a lesson. Watch how a passive street signal turned into a Punishing Signal and taught Mumbaikars – how to #HonkResponsibly.
Advertising Agency:FCB Interface, India
Film
Jeep
It’s “Groundhog Day” all over again as Jeep brand debuts a Big Game spot starring Bill Murray (in his first-ever national television commercial). But this time reliving the same day over and over again is always a new adventure when you’re driving the 2020 Jeep Gladiator. Jeep. There’s only one.
Advertising Agency:Highdive, Chicago, USA
Film
Pringles
Stack Pringles. Make endless new flavors. Stack Pringles. Make endless new flavors. Stack Pringles. Make endless new flavors. This is not an ad.
Advertising Agency:Grey, New York, USA
Online
MAC Cosmetics
Parties packed with celebrities and magazine cover personalities are no longer private and exclusive. M.A.C Cosmetics, the world authority in professional makeup, has just announced its Official Store in Mercado Libre, the largest e-commerce platform in Latin America. The beauty company offers all its products on this platform. The celebration of the store’s opening was a full digital party. The event had live performances of local bands, celebrities, bartenders and more.
To live through the different experiences, Wunderman Thompson Argentina created a user interface where users could click on and move through tags on Instagram. More than 22 Instagram profiles were created and over 100 videos were shot in order to generate the feeling in real time. In addition, anyone who wanted to could buy the entire M.A.C product line directly from the Instagram posts.
Advertising Agency:Wunderman Thompson, Buenos Aires, Argentina
Executive Creative Director:Dany Minaker, Sebastian Tarazaga
Creative Director:Andy Ventura
Creative Team:Gene Luis, Micaela Loiacono, Maria Emilse Lewis
Customer Service Director:Eliana Kaplan
Account Direction:Dana di Lello
Account:Ramiro Pannunzio
Head Of Social Media:Gabriela Gardini
Head Of Art:Fernando Rossini
Data & Analytics lead:Sol Brero
Technology Director:Mercedes Aizawa
Creative corrdination:Paula Akel
Editor:Leandro Ramirez
Community Manager:Marina Etchegoyen, Silvio Gardini, Agustina Celesti, Carolina Bardelli
Production Company:Rebolucion
Directors:Juliet, Poli, Sofia Malamute
Executive Producer:Santiago Aicardi, Tomás Pérez Silva
Producer:Martín Busel
Director Of Photography:Sebastián Cantillo, Santiago Cantillo
Art Director:Lucas Marinesco
Color:Anahi Piccinin
Costume Designer:Gina Garbini
Postproduction:MyM
Sound Postproduction:Porta
Makeup Artist:Daiana González
Advertiser Supervisor:Mariana Bogado, Maria Sol Otero, Ailin Gatto
Music:Violeta Music Studio
Edie Falco returns to TV tonight, in her first ongoing TV series role since Nurse Jackie ended in 2015. She stars in the CBS drama Tommy as an NYPD officer who becomes L.A.’s first female chief of police. Still best known for playing Carmela Soprano on HBO’s The Sopranos, Falco is the only actress to…
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Amazon Dating, a Spot-On Parody Site, Offers to Help…
(TrendHunter.com) It’s safe to say that the architecture of the future will look quite different than it looks today, which is clear from designs like this futuristic concept home by Ivan Venkov.
The home is…
West Australian Ballet brought the concept of Light and Shadow to life through their performance and advertising alike.
Actor, singer and producer Janelle Mon?e can add one more accolade to her bio: the first celebrity to appear in an advertisement for The New York Times. A 30-second commercial from the publisher will run during the Academy Awards on Sunday night, marking the Times’ return to the prominent advertising space. This is the second…
Dreams Add Up” shows how the smallest donations can add up to make a final dream come true for a terminally-ill adult.
Title: Time To Act
School: Miami Ad School San Francisco
Art Directors: Donghoon Lee
Copywriter: Hatem El Akad and Erica Yoshimura
Description:
With the rise of access to information came the rise of disinformation. What you may not know is most of this disinformation came from one place: Velez, Macedonia.They’ve spread hundreds of lies affected a national election, manipulated thousands of people. And no one has done anything to stop them…
So we The Times, the only newspaper that can be quoted in the court of law, decided to take matters into our own hands: By suing Velez. We brought them to court, citing The Defamation Act 2013. As the only newspaper that can be quoted in the court, we believe it is our duty to know times and more importantly, fight for it. And that means holding liars accountable.
Link:
Just because your dog is your best friend doesn’t guarantee you’re theirs…
Unibet needed an ad to launch the collaboration with the Chess World Champion, Magnus Carlsen. Unibet says that luck is no coincidence, so we wanted to focus on all the hard work behind Carlsen’s historical achievements.
Brand Film for the 27th Global Architecture and Interior Design International Exhibition of Noken. The exhibition showcases the new Noken brand concept through the Brand Experience, an experimental and sensory installation which encourages visitors to explore the different states of water: liquid, solid and gaseous; leading it to one that rises above those which are known so far. It is the fourth state, a state which very few can see. Water in its inspirational state.
A campaign to promote the positive impact YesTax has with both professional tax advice and charities around the world.
Blurring the line between sports and art, Genesis highlights the successful partnership between Audi and Freeride World Tour, the world’s elite freeride ski and snowboard competition organiser.
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