As brands continue to explore the hospitality space by producing their own overnight experiences, hotel brands are still getting creative with how they engage their guests. Kimpton Hotels & Restaurants made photography the focus of its latest in-hotel experience as part of a new partnership with Fotografiska, a Swedish photography museum that recently opened its…
For anyone who’s wanted to fulfill a creative idea with a digital project, Adobe is reminding folks it has the tools to make it happen. The software company has debuted a new campaign timed to the 92nd annual Academy Awards, themed around democratizing creativity and making its suite of programs accessible to everyone. Adobe will…
The star singer-songwriter is leaving Sony/ATV, the home of her music publishing rights since age 14, for a new agreement with Universal.
Did you know that Facebook allows you to download a copy of your information? This can include everything from the posts you’ve shared to your payment history, search history and beyond. You can download all of your information at once, or you can choose which types of data you wish to download. Our guide will…
When is it good news for a driver stranded in the middle of nowhere to get caught in a thunderous cow stampede? When tough-guy-with-a-heart-of-gold, John Cena is riding one of those bovines. The actor-wrestler (and frequent ad pitchman) stars in a new campaign from Experian that has him leading a surreal charge of talking purple-spotted…
O Google Chrome está tomando decisões mais ríspidas no tocante à publicidade em seu navegador. Depois de confirmar em janeiro que passaria a banir o uso de cookies de terceiros na plataforma, o browser do Google anunciou nesta quinta-feira (6) que vai começar a bloquear anúncios veiculados em vídeo e de formatos hoje tradicionais, como …
O post Google Chrome vai bloquear anúncios inconvenientes ou intrusivos em vídeos apareceu primeiro em B9.
A Centauro, controlada pelo grupo SBF, anunciou nesta quinta-feira (06/02) a compra da Nike do Brasil, tornando-se distribuidora exclusiva dos produtos da marca por um período de 10 anos. “Estamos muito entusiasmados com a oportunidade de servir ainda mais a comunidade esportiva por meio de uma marca tão poderosa. Seguimos comprometidos com a missão de …
O post Centauro compra Nike do Brasil e vira distribuidora exclusiva da marca apareceu primeiro em B9.
Media, Promo, PR, Online, Mobile
KFC
KFC Middle East launched their limited edition, anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way. With this special double chicken patty burger KFC took advertising a step further to where no one has advertised before, in Spotify Premium. Partnering with 3 big artists in the region; Flipperachi, Moh Flow and Shébani, KFC gave their fans and listeners the complete feel good experience. They turned the no-ads platform into their media space and became the brand to cleverly advertise on Spotify premium where other brands didn’t dare to. While fans of these artists enjoyed listening to their music on the premium service with no-interruptions, they also noticed their artists share imagery of themselves with some deliciously looking Kentucky Burgers through their cover photos, bios, profile pictures, and events. Not only that, but the artists playlists also secretly hinted at the listeners to go and experience this new meal with song titles that read the following – ‘Discover, New, Kentucky, Burger, Come & Visit, KFC. Get It, Before it’s too late.’ Furthermore, upon clicking on their events locations, fans we routed back to the nearest KFC stores. Through this campaign, KFC opens up a new path to creativity and once again demonstrates that there is nothing stopping it from delivering finger lickin’ good fried chicken to its customers.
Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Chief Creative Officer:Juggi Ramakrishnan
Group Creative Director:Gautam Wadher
Creative Team:Nicolas López and Fernando Montero.
Production Team:Amin Soltani, Ann Vaas.
Group Account Director:Ishana Tolani.
Account team:Maha Najem, Mohammad Hijazi.
Planning Team:Damayanti Purkayastha, Dana Naja
PR & INFLUENCE:Saad Abou Touq, Joe Lipscombe
Senior Motion Designer:Michael Marmito.
Social Team:Leena Maria, Ruslan Belal.
Client:KFC Arabia, YUM! Brands
Chief Marketing Officer:Ozge Zoralioglu
KFC:Ozge Zoralioglu, Dewald Du Plooy, Mert Yener, Hasan El Sheikh
Yum! Brands:Ozge Zoralioglu, Dewald Du Plooy, Mert Yener, Hasan El Sheikh
Marketing Director:Dewald Du Plooy
Senior Marketing Manager:Mert Yener
Marketing Manager:Hasan El Sheikh
Television broadcasters using interactive storytelling platform Tagboard can now add content and conversations from Reddit thanks to a partnership between the two companies that was revealed Thursday. The pact marks Reddit’s first foray into aggregated content sourcing for broadcast, and the 250-plus global broadcast entities on the Tagboard platform can incorporate the voices and ideas…
O Google Maps completa hoje 15 anos de existência, uma data que o Google obviamente não podia deixar passar batida. Tanto que a ocasião marca a introdução de um novo logo para o aplicativo de mapeamento da companhia. A logomarca no caso abandona de vez o “mapinha” que desde sempre era utilizado para representar o …
O post Google Maps comemora aniversário de 15 anos com novo logo e ferramentas apareceu primeiro em B9.
O Twitter informou que teve 152 milhões de usuários diários durante os últimos meses de 2019, número maior que o registrado no trimestre anterior (145 milhões) e também superior ao resultado no mesmo período de 2019 (126 milhões). Para a empresa, esse pico recente é devido, em parte, aos modelos de aprendizado de máquina aprimorados …
O post Twitter diz que uso de inteligência artificial tem ajudado a aumentar engajamento diário na plataforma apareceu primeiro em B9.
Outdoor, Print
McDonald’s
Advertising Agency:Leo Burnett, Milan, Italy
Executive Creative Director:Selmi Barissever, Lorenzo Crespi
Creative Director:Nicoletta Zanterino
Senior Art Director:Fabio Lettieri
Senior Copywriter:Simone Romani
Art Director:Stefano D’Andrea
Copywriter:Riccardo Baita
Head Of Client Services:Acsinia Messina
Senior Account Manager:Francesca Bertocco
Retail Consultant:Paola Di Sciascio
Account Manager:Elisabetta Iulita
Art Buyer:Giada Cioffi
Photographer:Hyperactive Studio
Production:Mandala Creative Production
Print
NYC Botanics Pet Oil
It Ain’t Reefer, It’s Relief
CBD oil for pets for general health and possible ailment relief.
Advertising Agency:GSW, New York, USA
Evp:Nicholas Capanear
Ecd:Nicholas Capanear
Svp:Adam Hessel
CD:Adam Hessel
Copywriter:Ron Larson
Illustrator:Ricardo Salamanca
Film
IKEA
On 3rd February, IKEA makes room in your life. Discover through a new TV and digital campaign, signed Buzzman, how combining the daily whirlwind of a family life and a tidy house has never been easier thanks to PLATSA solutions and other storage tips.
After renewing links between a father and his son thanks to its functional accommodation solutions, IKEA highlights the “better life” at home, thanks to a whole range of PLATSA storage spaces, optimized, customizable and adaptable to every need and all lifestyles.
Through this new film, IKEA gives the leading role to a home. Progressively, we witness the revival of furniture and accessories that deliver their interpretation of the iconic song “It’s so silent”. They come alive, take life, get impatient and gloat when their inhabitants arrive. Indeed, thanks to the different IKEA solutions, the house offers its family the opportunity to live life to the full at home, to play, to create and to gather there. Ultra-modular, they even adapt to places that seem impossible to furnish, to make more room for life.
Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Creative Directors:Sébastien Partika, Tristan Daltroff, Louis Audard
Art Director:Louis Audard
Copywriter:Tristan Daltroff
Associate Director:Isaure Goetz
Account Manager:Clémence Gateau
Account Executive:Agathe Coquillon
Head Of Strategic Planning:Clément Scherrer
Social Media Consultant:Felix Brunot, Juliette Batte
Pr Communication Manager:Paul Renaudineau
Rights Management:Dee Perryman
Head Of Tv Production:Vanessa Barbel
Production:Diplomats
Sound Production:Schmooze
Director:Canada
Post Production:Mathematics
Music Supervisor:Too Young
Automaker Acura is extending its “Less Talk, More Drive” television campaign to a game that can be played on mobile and desktop, and via Facebook’s Instant Games platform. Beat That, which is free, lets players race on six unique tracks that were featured in the TV spot, driving the corresponding Acura vehicle. The company said…
Integrated
Amazon
In France, Netflix is the undisputed leader of video streaming services, but also of social media (2.6M Twitter followers) , and Amazon is often far down the list (37K Twitter followers) .?So to create an impact and address a sometimes hostile audience, the brand had to use original communication tactics. Particularly in France, many people sign up to Amazon Prime for the delivery advantages the service offers (the retail) and they are often not aware (70% of them) that this gives them free access to the Prime Video streaming platform (the entertainment) . For the launch of the second season of the Jack Ryan series, an original program, Amazon proposed the #AmazonBingeShopping. The brand offered the public the chance to win the object of their choice from the series, if it was available on Amazon.fr. Members needed to take a screenshot of the object in one of the episodes and associate it with the equivalent product on Amazon.fr, then post a photo of it on Twitter using the operation’s hashtag.?Finally the operation therefore aimed to bring together Amazon’s retail and entertainment worlds and promote the streaming platform to both Prime members and the general public.
Advertising Agency:Herezie, Paris, France
Print
Innocence In Danger
Through the chat function of online games like Fortnite, animal crossing or FIFA, pedocriminals can contact kids and manipulate them.
Advertising Agency:glow, Berlin, Germany
Art Director:Anthony Cliff, Jana Pahlke
Junior Art Director:Scharmin Keim
Creative Director:Johannes Krempl
Client Service Director:Sebastian Wilke
Online
KFC
KFC Middle East launched their limited edition, anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way. With this special double chicken patty burger KFC took advertising a step further to where no one has advertised before, in Spotify Premium. Partnering with 3 big artists in the region; Flipperachi, Moh Flow and Shébani, KFC gave their fans and listeners the complete feel good experience. They turned the no-ads platform into their media space and became the brand to cleverly advertise on Spotify premium where other brands didn’t dare to. While fans of these artists enjoyed listening to their music on the premium service with no-interruptions, they also noticed their artists share imagery of themselves with some deliciously looking Kentucky Burgers through their cover photos, bios, profile pictures, and events. Not only that, but the artists playlists also secretly hinted at the listeners to go and experience this new meal with song titles that read the following – ‘Discover, New, Kentucky, Burger, Come & Visit, KFC. Get It, Before it’s too late.’ Furthermore, upon clicking on their events locations, fans we routed back to the nearest KFC stores. Through this campaign, KFC opens up a new path to creativity and once again demonstrates that there is nothing stopping it from delivering finger lickin’ good fried chicken to its customers.
Advertising Agency:Ogilvy, Dubai, United Arab Emirates
Direct Marketing
Free
Free (one of the main French telecommunications companies) opened its 66th store in France last November. A very mundane fact to say the least, and one which, on paper, wouldn’t be of any interest to the general public. Introducing #FindTheNumber! A week before the opening of the store, Free placed a promotional installation in the window, offering passers-by the chance to win an iPhone 11. To do so, they just had to send a text message saying: “Free is opening a new store in the Rue de Rennes” to make the phone in front of them ring. The problem is that Free didn’t give the number of the phone in question! So to take part, it was the passers-by themselves, who promoted the opening of the new store to other random people in France. Thousands of text messages were sent throughout France and there was widespread media coverage, both on Twitter and by influencers for an unbeatable production cost (of less than 3000€).
Advertising Agency:Herezie, Paris, France
Film
EuroMillions
Advertising Agency:TbwaBrussels, Belgium
Creative Director:Jeroen Bostoen
Creatives:Yves Van Hacht, Ruben De Praetere
Accounts:Hadoum Ghassab, Nancy Vanlerberghe, Catherine Hamers, Carole Hayard
Sound TBWA:Gwenn Nicolay, Jan Pollet
Make:Gwenn Nicolay, Jan Pollet
Production:Czar.Be
Director:Jeroen Mol
Executive Producer:Eurydice Gysel
Producer:Maarten De Sutter
DoP:Alexander Melman
Editor:Jeroen Mol
Post Producer Czar:Bieke De Keersmaecker
Vfx:Ambassadors
Vfx Producer:Sophie van Kooten
Colorist:Matt Hare
Vfx Supervisor:Jeroen van Berkel
VFX Artists:Dennis de Linden, Melissa van het Spijker, Stephen Pepper, Jeremy Verf
3d Supervisor:Ivor Ribeiro da Silva
3D artists:Jonathan Krijgsman, Robin van As, Ralph Meijer, Jeroen Cloosterman, Jeroen Hoolmans, Alexander van Buggenum
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
