Hasta La Creative!

In Russia, lethal weapons are either forbidden or their sale is strictly regulated. However, there is no law to control the sale of another deadly weapon that all of us can access. Widespread and powerful, it causes numerous deaths on a daily basis. Over 90% of all plastic ever produced has not been recycled. It is still present in the environment and in landfills, with over 1 million animals dying annually as a result of its ingestion (according to the United Nations Ocean Conference fact sheet). Humans are not immune either, with harmful plastic micro-particles entering our bodies through water and food. These prints are a part of the wide-scale campaign by Greenpeace Russia and POSSIBLE Moscow aimed at raising awareness of the situation.

Creativity is not exclusive, or a special gift endowed only upon a lucky few. It belongs to everyone; it’s everywhere and ultimately, creativity is what connects us all. It doesn’t just open doors. It opens worlds. It transcends borders and lowers barriers, crosses divides and dimensions.

There is and will never be a bigger passion for youngsters than Sports. Yet lot of them shy away from exhibiting their latent talent owing to academic pressure and sometimes constant coaxing from parents to perform in examinations. What happens subsequently is that their urge to get into sports is mitigated and the sporting idols they emulate, only appear as posters in their rooms and as fancy bookmarks in their textbooks. The Poster campaign for Ryders Academy, Gurgaon, India urges young sporting talent to live their passion for sports and not let it lie in deep slumber. The posters urges dynamic sporting prodigies to hit the court hard and not confine their sporting ambitions by simply putting up Posters of their favourite sporting idols in their living spaces or using them as fancy bookmarks. The overarching message is all pervasive – that under expert guidance & trained experts of Ryders Academy, young sporting dreams will soon find way in the league of champions.