Sir Winston Tea: Activate

Sir Winston Tea presents a brand new black functional tea: a tea that seems like a coffee, thanks to the presence of green coffee. To deliver the message of a tea that works like a coffee, we came up with a simple yet powerful idea: ATTIVATÈ activates the body and mind, even of those who are usually inanimate.

McDonald's: Lovin' is Lovin'

McDonald's Print Ad - Lovin' is Lovin'
McDonald's Print Ad - Lovin' is Lovin'
McDonald's Print Ad - Lovin' is Lovin'

Valentine’s Day campaign for McDonald’s Puerto Rico.

Sammontana: Suono Positivo

Nowadays the problems caused by disposable plastic are known by everyone. That’s why the ice cream brand Sammontana at the Jova Beach Party, the summer tour organized by the popstar Jovanotti on the Italian beaches, has decided to reduce the environmental impact through the recycling of plastic. And it did it with a revolutionary idea. IDEA: Transform used plastic into a music record. We have projected and developed the first machine capable of shred, melt and turn plastic into a filament for 3D printing through a single production process. So we created a limited edition of 1000 recycled plastic records with an exclusive version of the latest single “Nuova Era”, recorded live at the Jova Beach Party. The records were numbered and individually packaged in a special sleeve, made of recycled plastic and they were sold exclusively online.

Transavia: The gifts

Transavia Outdoor Ad - The gifts
Transavia Outdoor Ad - The gifts
Transavia Outdoor Ad - The gifts

It’s Christmas after Christmas. In January, Transavia Airlines’ tickets are at very low prices.

ONGC Videsh: In your face

ONGC Videsh Outdoor Ad - In your face

The objective of the campaign was to tell people that the harm we bring to the environment has a direct bearing on us. It may not look tangible in the short term but in the long term, the damage is permanent. Using tan lines, which are not pretty, we showcased that by wearing masks, we are not solving the problem of Air Pollution. That, perhaps, we have only found a way to ignore the problem. Posters were made and were put up in ONGC and OVL offices across the country. ONGC is a huge public sector enterprise with more than 20 offices across the country. It has a workforce of over 30,000 employees. The campaign went live on World Environment Day, 2019 and received a lot of recognition and success within the ONGC network.

Havas: Suicides

Havas Print Ad - Suicides
Havas Print Ad - Suicides
Havas Print Ad - Suicides

Products committing suicide because of their awful ads.

McClatchy, Major Local News Publisher, Files for Bankruptcy

The newspaper publisher, which operates in 14 states, is trying to restructure its debt and pursue a “digital transformation” as local news struggles.

How the Oscars and Super Bowl Are Reckoning With Missteps Around Diversity

Though the Super Bowl took place on Feb. 2, some are still upset over what their children saw during a supposedly “family-friendly” Super Bowl halftime performance by Jennifer Lopez and Shakira. Brands of all sizes, including the NFL and the Academy of Motion Picture Arts and Sciences, continue to reckon with authenticity and diverse representation…

Sarah Michelle Gellar and Freddie Prinze Jr. Share an Intimate Conversation About Washing Dishes?

Now we know what keeps ’90s power couple Sarah Michelle Gellar and Freddie Prinze Jr. going strong after all this time: They do it a lot, they say. Every night, in fact. But it’s not what you think, except when it’s precisely what you think. Mostly, though, the celebrity duo is talking about after-dinner dish…

Samsung: Next Level You

Creative Circle: Media Planner

competitive:

Creative Circle:
Position: Media PlannerLocation: Reston/Herndon, VAStatus: Full TimeEstimated Duration: Full TimeStarts: February 2020Rate: Up to $65,000/YR DOEJob De
Herndon, VA, Virginia

How the 2020 Presidential Frontrunners Are Using Music as a Marketing Tool

Picture this. You’re sitting in your metal folding chair, the air buzzing with energy. Dolly Parton’s “9 to 5” blasts from the loudspeakers: “They just use your mind and they never give you credit. It’s enough to drive you crazy if you let it.” Elizabeth Warren walks onto the stage waving, and the crowd erupts….

Coronavirus Scare Halts Mobile World Congress; Brand Visibility in an Election Year: Thursday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Mobile World Congress Canceled After Coronavirus Scares Off Major…

NBC Streamed Zoey’s Extraordinary Playlist Everywhere for a Month to Reach Young Viewers

Several networks have responded to the challenge from streaming rivals by embracing new event strategies that leverage the power of linear TV over other platforms. That includes NBC, which last month expanded its events schedule and unveiled an aggressive slate of programming stretching into 2024. But even as it leans into its strengths as a…

“Sonic: O Filme” reduz personagem a bichinho de estimação que faz piadas

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O filme que leva às telas de cinema o famoso ouriço azul da Sega é problemático desde seus primeiros pôsteres. Quando o primeiro trailer de “Sonic: O Filme” foi divulgado, a internet não perdoou; não faltaram críticas ao visual, que deixava de lado a aparência clássica do personagem dos videogames e apostava em algo um …

O post “Sonic: O Filme” reduz personagem a bichinho de estimação que faz piadas apareceu primeiro em B9.

Burger King: #TheCrazyCountdownAds – The jump


Film
Burger King

Ready to read something crazy? BURGER KING® Russia is launching its first-ever wave of mind-blowing promotions and is committed to bringing them to you year-round. The brand has chosen to kick-off with their famous flame-grilled steak cheeseburgers, at the risk of impressing you!

Advertising Agency:Buzzman, Paris, France
Vice President:Thomas Granger
Managing Director:Julien Levilain
Creative Directors:Louis Audard, Tristan Daltroff
Art Directors:Louis Audard, Tristan Daltroff
Copywriters:Louis Audard, Tristan Daltroff
Art Director Assistant:Vincent Tavernier
Business Director:Laura Quilès
Account Manager:Sacha Hanras
Head Of Strategic Planning:Clément Scherrer
Pr Communication Manager:Paul Renaudineau
Rights Management:Dee Perryman
Head Of Tv Production:Vanessa Barbel
Tv Producer:Benoit Crouet
Production:Big Productions
Sound Production:Schmooze
Director:Christophe Deroo
Producers:Arthur Catton, Katya Mokolo

SAS: What is truly Scandinavian


Film
Sas

Advertising Agency:Co+, Copenhagen, Denmark

American Red Cross: Give Blood to Give Time


Film
American Red Cross

1 in 3 people in the U.S. are diagnosed with cancer. With this disease affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply—more than patients fighting any other disease—but only 3% of Americans donate blood in a given year. For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars, Greg Hahn
BBDO Worldwide:David Lubars
BBDO New York:Greg Hahn
Creative Director:Roberto Danino, Carolyn Davis, Matthew Page
Art Director:Carolyn Davis
Copywriter:Matthew Page
Head Of Integrated Production:David Rolfe
VP Executive producer:Sofia Handler
Planning:Alex Britt
Svp Account Director:Valerie Sena
Account Director:Jimmy McNamara
Account Executive:Darcy McGuire
Production Company:Caviar
Director:Benjamin Mege
Director Of Photography:John Londono
Producer:Malcom Wax
Head Of Production:Casey Wooden
Editing:The Work
Editor:Anne Perri
Post:Mpc
Sound:HoneyMix
Music:Q Department

Pizza Hut: Unlimited

Outdoor
Pizza Hut

Ice cream and soft drinks are unlimited in Pizza Hut Restaurants. So we created an outdoor poster to highlight the never-ending nature of the offering.

Advertising Agency:TBWAMCR, Manchester, United Kingdom
Art Director:Jason Chadwick
Copywriter:Sam Rutter
Creative Director:Gary Fawcett, Lisa Nichols
Digital Artist:Phill Buckland

Smart: Bad Parking

Outdoor, Print
Smart

To advertise its new parking feature, smart pokes fun at badly parked e-scooters. It’s hasn’t been a full year since the e-scooters became legal in Germany and the streets are already completely packed with them. Well. Not only the streets. But the sidewalks, the pedestrian paths and so on…

With a series of spontaneous photographs taken in the streets of Berlin, smart reveals their

latest OOH and Print campaign called “Bad Parking”. The cheeky ads poke fun at the many terribly parked e-scooters Berliners (and people from other cities too) come across every day.

The car brand, which is now all electric, ran the campaign to advertise their exclusive feature “ready to park”, which tells smart drivers exactly where they can find the perfect parking spot, and in some cases, even allows them to book the spot in advance.

Advertising Agency:BBDO, Berlin, Germany
Chief Creative Officer:Till Diestel
Executive Creative Director:Siyamak Jung
Creative Director:Pedro Americo, Jeannette Bohne
Senior Copywriter:Eduardo Balestra
Senior Art Director:Luis Paulo Gatti
Managing Director:Mark Hassan
Project Director:Anja Schwarzmann
Print Producer & Art Buyer:Betty Zschirnt
Photographer:Murat Aslan
Production Company:Pflanz Produktionsservice