American Express: Don't Platinum Without It
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We’ve asked people what they need for 100% satisfaction from riding the slope? Please see their responses and what we have prepared for them?
This animated Happy Chinese New Year story from FC Barçelona recognises that the pressures of China’s economic growth have created a fragmentation of families and a decline in cultural conventions – all sacrificed in the name of progress. Traditionally, at Chinese New Year, families would reunite with the excitement of ??, or, noisy bustle of happy hectic preparations, as important as the celebration itself. Families would broom out the old year, decorate, and cook food while kids ran freely. As China’s wealth has grown, today’s adults long for the atmosphere of their childhood. In light of the insight, and aware that Western brands cannot expect to enter the family home unless they can make a culturally relevant contribution, we felt FC Barçelona could play a role in bringing people and families together. Laden with traditional cues, we follow the story of a young boy who, at a loss as his family prepares their home for New Year, sees, or imagines, FC Barçelona stepping into his home to help bring friends together. With over 6 million views in just 3 days, the film and social elements connected the brand and audience on a far deeper level than a simple Happy New Year message. This piece of culturally relevant reactive entertainment has strengthened Barça’s relationship with their Chinese fans.
Kohler Toilets have a cult following. People have a lot of love for them, and a lot to say. Inspired by real customer quotes, we brought their words, and their love for Kohler, to life.
Riffing off the values they share with Liverpool FC, AXA’s new brand promise ‘Know You Can’ is about encouraging their customers to feel confident in bettering themselves. Some of the reassuring lines from Klopp include, “We have to push each other. We have to be brave.” The film was shot around Liverpool and features some of the Champion League-winning team’s biggest players, including Sadio Mané, Virgil Van Dijk and Mohamed Salah as well as manager Jürgen Klopp.
The firearms industry is moving beyond macho marketing, testing a more inclusive strategy to counter sagging sales.
The glut of shows has created more opportunities, but short seasons and unpredictable schedules have made life tricky.
Richard Huntington is chairman and chief strategy officer at Saatchi & Saatchi. He also one of my favorite advertising thinkers. Here’s what he’s thinking now, care of Campaign: It’s the quality of our stories that matters. Stories that resonate because they come from real people and speak to real people and not from the faked […]
This is a story about how our friendships change when we grow up. Does growing up mean growing apart? A simple race between children becomes a metaphor for a whole life.
Tasting colours, seeing sound and hearing smells. These are just 3 of up to 60 known forms of ‘synaesthesia’: a neurological phenomenon approximately 5 percent of the population is born with. And although synaesthesia is sometimes branded a ‘medical condition’ or an ‘aberration’, it is primarily a gift that inspires.
Most of us taste what they taste, hear what they hear and see what they see. To Pharrell Williams, Billie Eilish and Vincent Van Gogh, reality is or was somewhat different. They have (or had) synaesthesia: a difficult word describing a neurological phenomenon occurring in people whose cognitive pathways are different. As a result, one sensory perception involuntarily also stimulates sensory perception in a second of their five senses. Take Annie for instance…
Annie can taste sound. That is why Wunderman Thompson enlisted her help for a surprising social media campaign. Light & Free wanted to let Millenials choose between three new flavours. But how do you let your consumers choose between flavours they can’t sample? Annie was given the challenge to translate the three flavours into audio taste samples with the assistance of a composer and a musician. Based on these samples consumers can vote the tastiest sounding flavour straight onto the shop shelf.
While you’re reading this on your laptop, someone could be watching you. And if you’re reading from your tablet or smartphone, you’re not completely safe either. Relax, we’re talking about your webcam. But, one second—what if someone is actually watching us from the other side?
Wunderman Dubai began here when Teletrade—one of the leading providers of corporate technology solutions in Lebanon—asked them to work on their annual cybersecurity campaign.
“That’s how we came to address the problem commonly known as Camfecting”, explained Wunderman creative and development team.
While security software offers protection for our data and operating systems, our webcams can still be hacked and infiltrated without our permission and with relative ease. That’s why we all known someone who puts tape, a sticker, or even piece of paper over their webcams. Even Facebook Founder Mark Zuckerberg uses these almost primitive methods.
Now, finally, there’s an elegant and clever solution: The Hacker Blocker. A simple, 3D-printed piece of auxiliary hardware that not only stops hackers from gawking at you through your webcam, but also sends them any of the 50 hacking messages, like “Hackmate!”, “Hasta la vista”, “Keep trying”, “Not today” and much more.
After China announced the expulsion of three of the paper’s journalists, 53 reporters and editors at The Journal asked top executives to consider changing the headline and apologizing.
New OOH campaign from PUMA and Havas Media, launched in tandem with the Sky Dreamer Sneaker. Throughout the 2020 NBA All Star Weekend, Havas Media partnered with Firefly to project a 360-degree image of the Sky Dreamer sneaker and a PUMA-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.
Fascinated by family trees since childhood, she became, Henry Louis Gates Jr. said, “the proverbial dean of American genealogical research.”
Despite its worldwide renowned fame, KFC operates just 7 stores in Greece, making it hard to establish connection and build brand image. Therefore, KFC’s iconic tagline “finger lickin’ good” as well as its ballsy brand character are unknown to Greeks. In an attempt to “wake up” those assets and transform the “sweet American grandpa” – as Greek perception has it – to a cool guy you’d hang out with, we employed storytelling; but not the casual one. Storytelling that can have scroll-stopping power on social media cluttered timelines. Where surrealistic meets provocative… is where the Story of the Little One begins.
With only a mere 5% of India’s 2 Million E-waste generated annually getting recycled, the remaining 95% are left in the hands of scrap dealers who simply dismantle it, instead of properly disposing it. A hazardous practice that causes irreparable damage to our planet and environment. Leading to extinction of various living species as well. So next time you want to dispose of your old electronic product, recycle it responsibly, without risking the planet.