Hasta La Creative!

Today, Claire has an appointment. And she is happy Claire. Optimistic, she has confidence in her future. She believes in her projects. Unfortunately, that meeting, she didn’t anticipate it. Today, Claire learns that she has to go bankrupt, like 50,000 entrepreneurs every year. Without a safety net, she’s alone. Claire is thinking about her employees, her clients. What will she say to her children, her friends. And do you control that risk? For 40 years the GSC association has supported entrepreneurs in the event of loss of business. Entrepreneurs protecting you is our business. GSC Association.

While every year more than 50,000 business executives face liquidations or revocations without protection, the GSC association is staging the unforeseen meeting of failure with an entrepreneur.

London Business School’s student organisation Women in Business today launches a new identity, including reintroducing the club’s annual conference as Equall. The rebrand reflects its mission to support gender inclusivity and opportunities for all. Building an equal future in business Women in Business began in 2000 as a club for the prestigious MBA programme at the London Business School, one of the world’s most respected business schools, with 45,000 alumni working across 155 countries. Women in Business is now a leading MBA club in Europe and its annual conference drives the progression of diversity and inclusion in business. This year marks its 20th anniversary, and to look ahead to the next twenty years of disrupting the business industry and inspiring the next generation of leaders, Women in Business needed a flexible, inclusive, gender-neutral brand that welcomes everybody. The new brand brings together both the members club and conference with one unified goal; equality for all. While the club retains the heritage of its name at the school, it launches a new annual conference, Equall and a refreshed identity to reflect its new purpose. The conference plays an important role for the club as a platform to reach the wider business community and drive change. “LBS is at the top end of professional education. With that comes a responsibility to lead on issues affecting women and other genders within business. It was important that we found a design agency that shares our values and purpose, and StormBrands fully believes in our cause and ambition to grow. We knew they were the right fit for this project”, says Kanupriya Rungta, Club Co-ordinator, Women in Business. “There’s a serious problem in our industry with gender imbalance. We feel strongly that this should be addressed and getting involved in this project immersed us as part of their positive change. Women in Business inspires and supports the next generation of business leaders – and creates a nurturing support base for kindness and mentorship,” says Jonny Westcar, Managing Director of StormBrands. Framing the conversation The previous logo and identity felt corporate and restrictive, and the update needed to feel contemporary and progressive to match the organisation’s values and vision. The rebrand also needed to be adaptable and flexible for future growth. StormBrands worked on all elements of the brand identity – from the logo itself to the website and photography guide, all pulled together with the defined strategy into a future-focussed brand toolkit. Key to the refreshed brand is the bold, bright colours. “Diversity should be celebrated. Pops of colour help tell the stories and communicate optimism. Electric blue is the dominant colour, which brings energy and dynamism to a brand that felt static. It was important to have maximum vibrancy and pace while still being legible, clear and professional”, says Gabriella Corbett, Graphic Designer at StormBrands. The logo also has an illustrative quality. The logo frame device acts as a visual metaphor for ‘framing the conversation and breaking boundaries.’ A new identity for a new purpose “We’ve loved being involved in this project – if we don’t tackle this cultural issue at its roots, nothing will change, and it’s been wonderful to be a part of making active change happen. We look forward to Women in Business taking the new brand forward and seeing what it achieves in the next stage of its journey”, says Corbett. The full brand launches today on the new website and digital channels, while the Equall conference takes place on 6 March at The ETC County Hall.

The manifesto is directed to the foreigners, that need to understand that Paris is much more than just the Eiffel Tower, the Sacré Coeur … Paris is not just an old city, it is not just the city of Love. They need to live the experience in big and discover the different sides of Paris/Grand Paris.

Grand Paris, the giant kaleidoscope is an advertising campaign for its inhabitants to make them understand what this new metropolis represents. A kaleidoscope is an optical instrument that provides a dreamlike vision, full of different facets. Today, the Grand Paris is made up of many cities, monuments, parks, forests … the city has many facets, like a kaleidoscope. The aim of this campaign is to make the inhabitants discover all the facets of their metropolis. The population must be curious, attracted by the visuals. We want them to talk about it and start to bring the Grand Paris brand to life.

Few summers are so remarkable to deserve a title, but the Brazilian summer of 1987 became ‘The Summer of the Cans’, after thousands of cans containing 1.5 kilos of high-quality pressed marijuana surfaced along the hippest beaches of Rio and Sao Paulo.

Now, 11:21 and Rio Carioca Beer are bringing back the summer of the cans 2020 version, on the campaign for the new Rio Carioca beer can. The 1987 fact inspires the 1980’s style of the ads. Rio Carioca Beer is known for its humorous and opportunity campaigns mocking politicians mostly. And now they bring back this urban legend in Brazil that is the summer of the cans.

Predicting the future has never been easy for brands, so to find out what 2020 has in store for some of the world’s most famous companies We Are Social in France has consulted the stars.

We Are Social has devised a tongue-in-cheek, highly personalised horoscope for brands such as McDonald’s, Zara, Dyson, Nintendo and Dior, combining an in-depth analysis of the stars, psychological insights and plenty of sarcasm.

In its astrological readings, McDonald’s, an Aries, is faced with some home truths: “You love attention, you crave for attention, and you’ll never have enough of it. But the world is changing, and if you don’t stop and take a look once in a while, you could miss it. Otherwise, you’ll just become another boomer (I mean, look at your veggie food supply).”

Meanwhile, Zara, described as an “extremely curious” Gemini, is warned: “By trying everything, you wanna please everybody. You know it’s an impossible task, right? Existential crisis is on its way, so you should be prepared. For 2020, and the decade to come, one piece of advice: have an opinion.”