Ogilvy: Save a tap
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It turns out that every day we tap thousands of times on different devices, for different reasons. Let’s keep a tap for the most important reason, to save the planet.
It turns out that every day we tap thousands of times on different devices, for different reasons. Let’s keep a tap for the most important reason, to save the planet.
EBS’ new campaign ‘Start Here’ brings relatable and real-world reasons as to why people want to move out of their current living situation to a dramatic, colourful dreamworld, filled with moments of anxiety, all connected through that one moment you realised it was time to get out of there. These empathetic scenarios all end with one, all-encompassing message – Ready to move but don’t know where to start? Start Here with EBS, the Mortgage Masters.
Meningitis B is a fatal disease, especially dangerous for children. To encourage parents to learn more about the disease, we created a unique, handcrafted doll – with a tranquil face, but no hands. She reflects more than 50 faces of different children. The doll represents a young survivor of Meningitis B whose body bears marks left by the disease. The main message: “It’s just a doll. Imagine if the infection harmed a child.” The doll became a recognized figure and a reason for discussion about the disease.
San Pellegrino’s revitalizing taste, while being made of minerals, warrants it to be named a mineral in and of itself.
Italian Footwear brand launches in South Africa through mega fashion retailer Edgars. 3 Guys arrive at an Italian Villa for a weekend away only to discover the woman of their dreams is merely a figment of their imagination.
For the first time during the Uruguayan summer, vacationers can enjoy their favorite McDonald’s meal on the beaches of Punta del Este, with the help of PedidosYa. Historically, many tourists from the region spend their holidays in Punta del Este. Considering this summer is facing a lower tourist revenue, due to an economic regional downturn, the brands decided to expand their coverage area in an unprecedented way, creating the McDelivery Point to generate new consumption occasions on six beaches. This innovative service for the region aims to bring McDonald’s food closer to all Punta del Este vacationers exclusively through PedidosYa platform, satisfying their hunger without having to move from the beach when they need the most. This is a new experience for McDonald’s customer’s in the region, marking the first time the brand attends this beach for the summer.
A short film to celebrate the new 10 years old Talisker limited edition scotch whisky.
Visually impaired people have to constantly adapt to a world that wasn’t built for them. To help them live a better life, we created an AI-powered white that builds a 3D soundscape so they can “see” and navigate the world easily and safely. To promote this white cane, we’ll place both Braille and audio-based ads explaining the cane’s functionality in key places visually impaired people already have to go through while walking as crosswalk buttons and bus shelters. Visual ads will also be placed around the city so everyone else helps spread the word about the product.
Dahon launched the fastest foldable bicycle in the market and we want to encourage people to ride it (pun intended). We will hijack adult sites and sex shops, adding a new meaning to tags like #riding, #bendover, #legs, #fun. Instead of the usual results, people will get a glimpse of their new fun ride.
The World Health Day is a global health awareness day celebrated every year on 7 April, under the sponsorship of the World Health Organization (WHO), as well as other related organizations. It’s about time Durex joined the celebration, isn’t it?
Gazelles went extinct in Georgia in the 60s of the last century. The recovery program is underway and is already a success – recently, the fifth generation of Gazelles has been born! By the small donations, together we can increase the population of Gazelles and chance to see them in the wildlife, where their home is.
A day after they seemed to have brokered a truce, Joe Biden released a video criticizing “Bernie’s negative attacks” and Bernie Sanders responded with one blasting his rival’s record on Social Security.
Two United Nations experts plan to release a public statement Wednesday morning “addressing serious allegations.”
The televised trial began with smartphone seizures, virtual video witnesses and media blitzes.
After running Super Bowl ads with big name celebrities for the better part of a decade–the auto manufacturer has previously hired Christopher Walken, Melissa McCarthy and Pierce Brosnan, to name a few–Kia made an unexpected pivot last year. Rather than paying for star power, it used that money to fund a new initiative called The…
Vodafone became the latest company to bow out of the Libra Association, the cryptocurrency initiative being spearheaded by Facebook. A spokesperson for Vodafone told Nikhilesh De of CoinDesk that the company will focus on its M-Pesa digital payment service and expanding it beyond the six nations in Africa where it currently operates, adding, “We have…
With the government in control of the production, “the emotion” of Tuesday’s session was missing, said Chris Wallace of Fox News.