Hasta La Creative!

Film
IKEA

Advertising Agency:Rethink, Canada
Creative Director:Christina Yu, Aaron Starkman
Art Director:Nick Noh
Writer:Jordan Darnbrough
Strategist:Sean McDonald, Stacy Ross
Broadcast Producer:Anna Tricinci
Group Account Director:Sarah Riedlinger
Account Manager:Megan Christopher
Production Company:Revolver Films
Director:Scott Cudmore
Editor:Ross Birchall
Director Of Photography:Pablo Berron
Line Producer:Peter Oad
Post Production House:Saints Editorial
Online:Kaelem Cahill, The Vanity
Grading:Wade Odlum, Alter Ego
Casting Director:Steven Mann, Mann Casting
Audio House:Vapor Music
Audio Director:Ted Rosnick
Audio Engineer:Art Mullin
Media Company:Carat

Film
Gocompare.Com

Advertising Agency:Droga5, London, United Kingdom

Print
Demi

Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people. Media has the power to influence the current standards of beauty – either by adding the pressure to look a certain way or alleviating it. A Finnish young people’s media Demi launches a campaign in the hopes of opening a conversation regarding the pressure of the many beauty standards teenagers have to face.

Advertising Agency:TBWA, Helsinki, Finland
Chief Creative Officer:Jyrki Poutanen
Executive Account Director:Noora Murremäki
Creative Director:Erno Reinikainen
Content Director:Markus Nieminen
Copywriter:Tuomas Perälä, Sini Teppola, Lasse Perälampi
Creative Technologist:Juhana Hokkanen
Art Director:Matti Virtanen
Planner:Jesse Korhonen
Project Management Trainee:Henna Rajala
Photography:Tuukka Koski, Koski Syväri
Post Production:Kasimir Häiväoja, FLC Helsinki

Media
McDonald’s

For the first time during the Uruguayan summer, vacationers can enjoy their favorite McDonald’s meal on the beaches of Punta del Este, with the help of PedidosYa. Historically, many tourists from the region spend their holidays in Punta del Este. Considering this summer is facing a lower tourist revenue, due to an economic regional downturn, the brands decided to expand their coverage area in an unprecedented way, creating the McDelivery Point to generate new consumption occasions on six beaches. This innovative service for the region aims to bring McDonald’s food closer to all Punta del Este vacationers exclusively through PedidosYa platform, satisfying their hunger without having to move from the beach when they need the most. This is a new experience for McDonald’s customer’s in the region, marking the first time the brand attends this beach for the summer.

Advertising Agency:CamaraTbwa, Montevideo, Uruguay
Executive Creative Director:Diego Varela
Creative Copywriter:Nicolás Vignolo
Social Media Manager:Darío Frachi, Daniela Piñeiro
Art Team:Javier Katzenstein, Lucia Corre, Juan Diego Pucurull
Audiovisual Production:Pablo Layerla
Client Approval:Guilherme Coe, Martina Zubillaga, Guillermo Castañeira, Victoria Gianola
Audiovisual production company:Oriental Films
Audiovisual Director:Diego Robino
Executive Producer:Diego Robino
Assistant Director:Fabrizio Pioli
Art Director:Costanza Giordano
Cinematographer:Federico Polleri
Production Manager:Melisa Balarini
Musical And Audio Production:La Mayor

Outdoor
UmbraCity

In order to bring to life that feeling of being caught out in the rain, we created ads from the POV of people seeing their own reflection in that first raindrop as they look up at the sky.

Advertising Agency:Cossette, Vancouver, Canada
Global Creative Directors:Peter Ignazi, Carlos Moreno
Executive Creative Director:Katie Ainsworth
Creative Director:Scott Schneider
Acd:Brian Quittenton
Writer:Brian Quittenton
Senior Art Director:Kelsey Hughes
Senior Producer:Dawn-Marie Mills
Photographer:Lindsay Siu
Cgi:Pierre Bourjo
Studio Artist:Andrea Fiander
Account Director:Garnet Nelson

Print, Online
We Are Social

Predicting the future has never been easy for brands, so to find out what 2020 has in store for some of the world’s most famous companies We Are Social in France has consulted the stars.

We Are Social has devised a tongue-in-cheek, highly personalised horoscope for brands such as McDonald’s, Zara, Dyson, Nintendo and Dior, combining an in-depth analysis of the stars, psychological insights and plenty of sarcasm.

In its astrological readings, McDonald’s, an Aries, is faced with some home truths: “You love attention, you crave for attention, and you’ll never have enough of it. But the world is changing, and if you don’t stop and take a look once in a while, you could miss it. Otherwise, you’ll just become another boomer (I mean, look at your veggie food supply).”

Advertising Agency:We Are Social, France
Junior Art Director:David Horton, Baptiste Pauzat, Doriane Deneve
Art Director:Paul Grange, Fernando Rosas
Associate Creative Director:Fabien Gailleul
Assistant Art Director:Camille Noble
Creative Director:Thomas Guilhot
Editorial Executive:Mickael Mingot, Maxime Pereira
Creative editorial director:Marion Megglé
Copywriter:Simon Rizo
Strategic Planner:Jean-Baptiste Bourgeois

Outdoor, Print
McDonald’s

Ever noticed that when hungry, you tend to project your cravings onto everything? Hungriness can indeed make one extra conscious of food-related signs. Based on this insight, we created an outdoor McDonald’s campaign, where the infamous Golden Arches are formed each time into signs in different surroundings, paving our way to a delicious Big Mac (or two).

If you see the signs, you are probably hungry.

Advertising Agency:DDB, Athens, Greece

Media
Gyro

Year after year, New Year’s greetings become more and more impersonal. There are countless numbers of pre-printed cards, disembodied e-mails or bulk SMS that people receive each month of January. gyro: sought to put humanity, heart, warmth and emotion back in its wishes and creates the first human greeting card to put back heart, emotion, and humanity into its new year greetings. To put in flesh this greeting card, gyro : called the french artist Louis Piscine, and collaborated with the writing and production of an original song. Then the greeting card went on tour at gyro : ‘s clients and partners’ offices.

Advertising Agency:gyro:paris, Paris, France
Executive Creative Director:Sebastien Zanini
Art Director:Julien Milan
Copywriter:Damien Liot
Art Buyer:Marie-Caroline Hiele
Singer:Louis Piscine
Project Manager:Elodie Pichon-Martin, Aliye Akili
Director:Brice Furne
Motion Designer:Mickael Thibouret
Sound Producer:Laurent D’Herbecourt

Print
Polestar

Polestar is the new electric performance car brand owned by Volvo Cars and Geely, determined to accelerate the change to electric mobility. In the spring of 2020, Polestar will launch its latest car: Polestar 2. As part of the international launch campaign “Goodbye Normal”, Polestar and international creative agency ACNE created the print “Goodbye combustion engine”. The long copy ad reads like an obituary for the internal combustion engine as if it were a person. The ad is a friendly dig towards the combustion engine that has been affecting the environment and polluting the air for over 160 years. With the campaign, Acne and Polestar wanted to move away from stereotypical car advertising. Instead, they’re doing away with conventions they see as harmful and outdated to help create a better industry, one free from stereotypes, combustion engines, regular car keys (Polestar 2 doesn’t have one), and so on.

Advertising Agency:Acne, Sweden
Executive Creative Director:Johan Bello
Client Director:Niclas Bergström
Account Manager:Daniella Dzijan
Creative Lead:David Aronson
Craft Lead:David Hammarström
Art Director:Matilda Blomquist, Chris Hagberg
Copywriter:Rebecka Ståhl, Joakim Lingström
Final Art:Patrik Gullbert, Henrik Åkerberg
Planner:Matthew Hearle, Kristina Båth

Film
SAAQ

Advertising Agency:lg2, Canada
Creative Director:Luc Du Sault
Art Director:Vincent Bernard, Jean Lafreniere
Copywriter:Andrée-Anne Hallé
Account Director:Alexandra Laverdière
Account Manager:Camille Savard
Media:Touche
Director:Olivier Staub
DoP:Olivier Staub
Production:Great Guns
Producer:Frédérick Quintal
Sound:Sylvain Roux, Boulevard
PhotoRetouching:Visual Box
Animation:Jean-Marc Laurin, SHED
Visual Packaging:SHED