Hasta La Creative!

Together with Swedish pharmacy Apotek Hjärtat, we created Skin for skin – a new campaign where gamers can trade in-game skins and items for skincare products, directly on the gaming platform Steam.

Just as important it is to level up your character’s skin in games, as important is it to take care of your own skin. That’s why the Swedish pharmacy Apotek Hjärtat created Skin for Skin – a real time trade function on Steam, where gamers can trade their own skins and items into real life skin care products.

Long hours in front of the monitor’s blue light can cause stress to the human skin. The radiation from the screen irritates our skin and the blur light could also disturb our sleep, which affects our hormones, that, in turn, creates more acne.

Gamers can connect with Apotek_Hjartat on Steam, send a trade request with a random item, and receive skin care products from Apotek Hjärtat.

The campaign is live on YouTube, Instagram and will be activated with Twitch-profiles. Skin for Skin will also be activate during Dreamhack Winter 2019, world’s largest e-sport event that starts today, hosted in Sweden between 28/11 – 1/12.

Sabor e Sabor frozen pastries are so easy to prepare that cooking to eat delicious food is not a must anymore.

On this black Friday Rio Arte started a Cash Back strategy for next beauty procedure in the clinic. They created bills that emulate the light effect of precious rocks such as diamonds, rubies, emeralds and amber. This brings out a touch of sophistication and adds an extra value of the procedure once putted next to beautiful women full of attitude. Those “Cash Back Bills” are putted inside a closed urn and the client picks one out, where it can get up to 60% in cash back. There are also photo booths on display inside everyone of the 14 stores so the client can take a quick photo, post on their social account tag @rioarteresultado use the hashtag #valordabeleza (aka beauty value) and win up to a R$ 100,00 to be spent in any beauty procedure of the clinic.

The Portable Wine Box That Could Join Every Little Party.

Behavior Thai people love to have fun and party, it is embedded into our culture. With that, whiskey and beer has always been our choice of beverage for a long time. However, when we want to relax in a more classy manner, the preference has always been shifted towards wine. Classy, is not the word that describes us a 100%, but we prefer to be associated with the fun, chill moments in life. Idea Mont Clair, a high-quality wine yet, affordable wine that is there too enhance all of those special moments. With this, we introduce Mont Clair’s Wine Box of Fun, with a goal to surprise Thai consumers who love to party. From regular consumers to famous social influencers, everyone received a Mont Clair Fun Box, included was a bunch of party goods but also had one secret item, which was our Mont Clair Wine. Results? Besides the massive shareability that we received online from real consumers and influencers, we also received new requests for our boxes, averaging out every 3-seconds, which exceeded all expectations. ??Mont Clair products were out of stock within 3 weeks after launch. Today, we have renewed the perception that Mont Clair, is a wine made for all those fun, relaxing moments that we experience.

This campaign engagingly employs humour to remind public transport users of the importance to be a courteous and considerate fellow passenger.

In an age where universities are having to increasingly behave like brands, Jack Renwick Studio have created a bold new positioning for UCL (University College London) to help enable a change in their reputation from world-class to world-leading. Consistently ranked amongst the top 10 universities in the world, UCL wanted to encapsulate their radical origins and challenging spirit to stand out in a competitive sector. Since their founding in 1826, UCL have championed independent thought. They were the first university in England to accept women on equal terms with men, and those from diverse religious backgrounds. Today, their progressive approach to teaching and research, puts some of the world’s brightest minds together to tackle the world’s biggest unsolved problems. The new brand positioning – ‘The home of brave thinkers’ – champions this ingrained disruptive and challenging attitude, and welcomes those who want to make a positive impact on the world. As part of UCL’s bold new vision, they are building a pioneering new campus on East Bank in the Queen Elizabeth Olympic Park – set to be a new destination for London with world-class culture and education at its heart, alongside BBC, Smithsonian Institute and the V&A. Jack Renwick Studio were tasked with bringing the new brand positioning to life, in what is UCL’s most exciting development and largest single expansion since they were founded nearly 200 years ago. The campaign needed to educate a local audience on who UCL are and how they are making a difference to the everyday lives of people both locally and globally through ground-breaking research and discovery. The campaign centres around stories from across the university – demonstrating how UCL’s disruptive approach makes positive change to society’s biggest challenges, including climate change, plastic pollution, driverless vehicles, artificial intelligence and Alzheimer’s disease. Contrasting images interlock to show a current challenge the world is facing with an image depicting how UCL are responding, whilst also working together as a single image. The UCL logo is integrated in each image combination, physically disrupting the problem and leading the way towards a solution. In one example, an autonomous robot is paired with a human face – depicting UCL’s research into our relationship with robotic systems and artificial intelligence. The campus is due to open to the students and wider public in 2022, the campaign has been brought to life on the sites hoarding, becoming both a long-term promotional piece for the university, and an educational installation which is being utilised by the local community to teach school children about the challenges covered. With intentions to become an exciting new cultural destination in London, UCL have taken the campaign beyond the UCL EAST site out into the wider world with printed communications, the university’s website, social media channels and a film played on screens surrounding the London Stadium.