Hasta La Creative!

This animated shorts highlights the work done by The Shoebox Project, a charity that provides gifts to women in shelters across Canada and the US. The story of one donor and recipient shows us that it’s not just a gift, it’s a reminder that we all matter.

Lola Normajean created a campaign for the Portuguese League Against Cancer in partnership with Liga de Portugal, the Football Foundation, to draw attention to the risks of prostate cancer. The brand activation was named 2 out of the game and started at the SL Benfica X Rio Ave FC match where both teams entered the pitch with two players missing. The message was simple: 2 out of 11 men are diagnosed with prostate cancer and any absence matters in any team.

In 3 different posts we present the social groups that don’t have access to treatment due to social barriers. These groups in Greece usually are: Drug addicts, Sex workers and Immigrants.

Who has the right to interpret classical music? According to most people, only the cultural elite can tell you the real meaning of classical music. Therefore, we invited people who had no previous experience of the genre and let them interpret Mozart, Farrenc or Beethoven. As they told us what they felt, while listening to the music, we gave their interpretations life in image and text and shared it with the world. Clearly demonstrating that not only people with knowledge of the genre can enjoy it; everyone has the right to experience classical music.

It was key for us to create distinct animations that would showcase the artful poses of each transformation while maintaining a very fluid rhythm. Just as an illusionist does, we wanted to create a film that could be played repeatedly and still be mesmerizing each and every time. The challenge was to capture the essence of this transformation, to show it in a sophisticated way, without resorting to any abrupt tricks. We wanted the morphing to occur as visibly as possible; each phase and pose was planned to be graceful, the animation to have excellent timing and flow. We hope you can observe the love that went into making something simple but extremely dynamic. The film may seem quite minimal, however, executing the final result was far more complex in reality.

The ‘I scratch your back, you scratch mine’ idea of not paying a creative for their work and giving them ‘exposure’ in return just isn’t right. A creative loses up to US$6,620 every year through creating actual work for no pay. Upon the completion of the Exposure Currency, a series of visually-provoking advertisements that resemble an illegal money heist is conceptualised to raise awareness for the social campaign. Set in a shady and illegitimate art direction, the copy reveals a twist that the use of these notes are truly the biggest embezzlement in the design and creative industry, and does not have any worth. Embodying the social hashtag #NoToFreeLabour, these Exposure dollars are then sent out to opinion leaders and the media, encouraging them to take a stand in this movement.