Hasta La Creative!

The world of toilet soaps is full of cliches, DK12 aims to break these stereotypes and speak clearly to the public.

Statistics show that 1 in 3 abused children are more likely to become abusers themselves in the future. To combat this cycle and create awareness we launched the #StopTheCycle campaign.

Since 1516, German breweries have to produce Pils beer according to the world’s oldest food law, the purity law – with hop, malt and water only. We wanted to challenge this and added a new ingredient without changing the recipe: the beer drinkers themselves! Beck’s involved its fans in the making of a new beer. With an interactive outdoor experience and by applying popular science (“plants grow better when you talk to them”) to hop. We installed loud speakers in the world’s biggest hop field, connecting them to a mobile recording booth that was placed in popular Berlin night out areas. In that way, people talked in an around-the-clock live-stunt to a Beck’s key ingredient. Together with malt and yeast, the harvested hop was then turned into a limited-edition with new taste – thanks to the many Berlin people who infused it with their stories, songs and laughs.

You can’t buy the new Swedish Euro 2020 jersey – you have to earn it. Adidas and the Swedish Football Association are taking a clear stand against the intolerance, hate and threats which has become more common even in Swedish football. Through M&C SAATCHI Stockholm’s new campaign “earn the jersey”, even supporters have to “earn the right” to wear the new national team jersey by agreeing to terms and conditions: To always show respect, to stand behind the team through good times and bad, to never spread hate and to welcome everyone into the team. A true supporter supports.

Women pay up to twice as much for gender-specific hygiene items as men. Even though some products have identical ingredients. In fact, some of them only differ in their packaging’s color – pink instead of blue. On top of that, women earn 21% less for their work than men. That’s why the brief was to raise awareness for the whole topic of Pink Tax.