Sprite: You're not alone
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Once a generation, Hollywood experiences a seismic shift. It is happening again.
DDB presents Audi’s futuristic technology to the public through the world’s most advanced hyper-reality experience. In “e-tron room: the Future Paradox” participants travel through time, passing different tests until they reach their final destination: the future. “e-tron room: the Future Paradox” will have its first stop in Madrid (Calle San Cayetano, 5), from 24 October to 13 November from 10:00 a.m. to 07:00 p.m. Monday to Sunday.
After finishing in Madrid, it will open its doors in Barcelona (Carrer Aragó, 425) from 27 January to 16 February. To reserve a place, participants can register at www.etronroom.com, where available sessions will be opened week by week through codes that will be found on @audispain’s social media after solving different riddles. Team participation is crucial, and the sessions will take place in groups of 3 to 4 people. To overcome the challenges, participants will be equipped with the latest technology, such as motion sensors and VivePro virtual reality glasses.
Alex Zhu, the head of the Chinese-owned viral video app, is trying to assuage Washington’s fears. “I am quite optimistic,” he said.
Paying attention to impeachment and other developments means having to figure out what is true, false or spin. Many Americans are throwing up their hands and tuning it all out.
In a 70 second short film, we showcase the experience of 23 year old Antoine, disguised as a woman for an entire day. The abundant sexist remarks directed at him as well as Antoine’s clear vulnerability illustrates the difficulties Women face in everyday life, a phenomenon that has sadly been growing in France in recent years. Released both on television and digital media platforms, this real and unaltered video, has already generated lots of buzz across Europe reaching over 10 millions organic views in 6 days.
In the last 25 years in Armenia more than 40.000 girls lost their chance to be born. The reason were gender-selective abortions. Doping Creative Agency is doing its part in tackling this problem – launching #Bavakane (#Enough), a social advertising campaign, later joined by RA Ministry of Health and endorsed by the Prime Minister and First Lady of Armenia. As part of the campaign on October 11, International Girl Child Day, we colored the statue of Mother Armenia – the tallest statue in Yerevan – red, accompanied by a video ad and a website with information on the problem. The campaign was widely discussed on Facebook – 13.000.000 impressions – and stimulated positive dialogue on the topic.
Cerveza Victoria takes us to the Mayan underworld – and back – with the release of “Xibalba”, a new integrated advertising campaign to invite the world to be part of El Día de los Muertos and celebrate the friends and family who have departed our world.
The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit.
Smog and air-pollution is an acute issue in Poland. Due to this problem tens of thousands of Poles are seriously affected each year. Coal as a high-polluting fuel is a major reason of it. Illustration “Someone wants you dead” was made for the protest company to help to accelerate solving the problem with coal-based heating in Warsaw.
When journalists seek truth, they too often find death. Over the last 12 years, 1,000 journalists have been killed worldwide.
Though we tend to believe war zones are where they lose their lives, that is far from the complete picture. Many are assassinated in their homes or on the corner of a street—even your street. In ordinary, everyday settings. They are killed in cold blood. With intent. With impunity. To silence truth when it bothers some.
The Keep Truth Alive campaign will unveil four visuals showing us that day-to-day life can be especially menacing for a journalist. And an interactive Google Maps page will reveal the hundreds upon hundreds of assassinations that have claimed journalists’ lives around the world over the last 25 years. Each website visitor will be invited to support the project and spread the word.