Hasta La Creative!

Air becomes polluted when it contains substances which can have a harmful effect on the health of people, animals and vegetation. Our little efforts can save millions of lives by using public transport instead of using our own vehicle.

November is Men’s Health Awareness Month, peaking on 19 November with International Man’s Day. And it is a month where a male attribute—the moustache—takes pride of place as a way to support men with prostate cancer, through the #Movember movement. But if we look back a few years in the life of some men, to their teenage years, we will discover that this same attribute, their moustache, can be a real cause of complex for many teenagers starting to grow what is known as a ‘fuzztache’ or ‘bumfluff’, amongst other things.

The men’s shaving brand aims to encourage young men to start being themselves and for nobody, not even a brand like Gillette, to tell them what they should do with their physical appearance.

Swift was tasked with generating breakthrough ideas to showcase the tech of the new phone, including one standout feature called Motion Sense. A technology that creates a radar bubble around the phone to capture hand movements and gestures.

To highlight this, our team pitched the idea of creating a DJ rig capable of building a song using only the wave of a hand. we worked with partners Deep Local to create an instrument built with 8 Pixel 4 phones and millions of tiny LED lights. each device has a different sample loaded to it – bass, kicks, strings etc – and as the DJ swipes over, they can build a track in real time.
swift + google unveiled this Motion Sense DJ Rig at the latin GRAMMYs, partnering with Latin X music artists Karol G and DJ Felo to create a live experimental musical performance. our behind the scenes video provides a glimpse into this new technology, the build and rehearsals with DJ Felo and Karol G leading up to the performance.

‘Don’t Donate to Arthritis’ shares how living with arthritis has affected the lives of four diverse Canadians.

There are over 100 different types of arthritis affecting 1 in 5 Canadians. It’s a progressive, chronic condition that can affect people on an ongoing, constant or recurring basis over months, years, even a lifetime, and can bring pain, fatigue, restricted mobility, loss of function and other symptoms. The campaign encourages people to look beyond their assumptions about arthritis by sharing some surprising insights into what it means to live day-to-day with the disease.

Helsinki and some of Finland’s most renowned tech companies launched a talent attraction campaign in September branding Helsinki as the world’s first City as a Service (CaaS). The campaign reframed the value that Helsinki offers to its “users” (current citizens) and potential “demo users” (tech professionals looking to relocate) using familiar vocabulary and tone of voice for international tech professionals. The campaign received close to 7,000 applications from tech professionals interested in relocating to Helsinki.

The AIB GAA Club Championship is a further opportunity to celebrate the integral role the GAA plays in people’s lives and communities. ‘When it’s club, it lives forever’ has allowed us the creative opportunity to take the club off the pitch and put it back into the parish. We know that everyone involved at club level gives it their all, from players to supporters to club members.

In May 1941, one of the most iconic events in the 20th century occurred—the Bismarck was sunk. However, the new generation is reluctant to learn history in traditional formats. To make sure the importance of this event was never forgotten, World of Warships (a game focusing on naval warfare of WWI and WWII) and Sabaton (the Swedish power metal band who write songs about iconic battles through the ages) joined forces. The result of the collaboration was a modern retelling of the Bismarck’s last stand in the form of a music video. The video is historically accurate to the last breath and the battle scenes were recreated using 3D models and assets from the game.