PALM SPRINGS, Calif.–As liquor goes, vodka sales typically peak in the autumn. It’s the perfect time of year for Rodney Williams, global president and CEO of Belvedere Vodka, to start planning for next year’s batch. One of the things that has him most spirited about the LVMH brand is the launch of two new single…
(TrendHunter.com) Reusable cutlery has become essential for many consumers to help them reduce their use of single-use plastics, so the Full Windsor ‘Magware’ magnetic flatware has been designed to help…
A number of faceless IDs have been found across Toronto, as part of a campaign launched by non-profit Street Health and Rethink. The campaign raises awareness for the growing need for their ID Safe program, which has seen over a 25 per cent increase in clients in the past year.
The IDs look like normal healthcare, ID, or driver’s license cards from a distance, but a closer look reveals a faceless portrait with obscured description fields. The back of the card sends a clear message: “Losing your ID shouldn’t cost your identity.” along with a QR code that takes people to the website where they can donate to the organization.
The Non-Profit offers safe document storage or replacement for people without stable housing and serves roughly 175 clients seeking mail, storage, or ID replacement services per day—approximately 60 additional clients each day compared to last year. While the city of Toronto used to provide core funding, the city’s funding models have recently changed.
The cards were left in common places such as bus stops, cafe tables, and grocery baskets. When the cards were discovered and examined by good samaritans, they received an educational message: “When street-affected people lose their ID, they lose access to health care, assistance programs, and housing services. Safe document storage provides stability to those who need it most.”
BBDO Moscow together with the World Wildlife Fund (WWF) and local audio streaming platform Yandex.Music have created Birds Records, the first non-profit label that saves birdsong. The tracks from the label use samples of birdsong, and all the money received from listening to them and selling merchandise will be sent to the WWF, to boost bird numbers and protect the habitat of endangered species.
Everyone can become a part of Birds Records. To do this, all you need to do is record your own track using bird samples. Samples are available on the label website. Birds Records – https://birdsrecords.ru/
Dubai South is an emerging master-planned city leveraging its strategic location which connects both air and sea mega-ports to create a self-sustained destination that will empower businesses, families and individuals. In recognition of Dubai’s ambition to become the global aviation capital of the world, Dubai South launched the world’s first 7-star VIP terminal.
Horizon FCB were tasked with designing the logo and creating an iconic identity for the VIP terminal that would encapsulate both the luxury and functionality of the project. The logo needed to embrace and inspire the future of air transport while maintaining an elegant and easily recognisable design. Horizon FCB used the architecture of the bones of the building itself to design the logo which inspired the building designers to make it the main architectural element used in every aspect of the structure.?
From the shape of the exterior and the patterns inside to the workers uniforms and the fountain pens they use, the brand logo has become a building that you can literally walk through. The use of the logo in all areas of the terminal from form to function has created a balanced experience that perfectly fits with the seamless journey the VIP Terminal wanted to create for their passengers.
As a result, Horizon FCB have won awards for ‘Best Strategy In Corporate Luxury Identity’ at the Marbella Luxury Festival and ‘Branding and Visual Identity’ at The World Luxury Awards in Monaco.
The short film is a portrait of Varanasi, the holiest of India’s seven sacred cities and a place where devout Hindus go to die in hopes of achieving Moksha – becoming liberated from the cycle of rebirth. Hindu scriptures say that a soul has to undergo 8.4 million rebirths before reaching the human form and dying in Varanasi and being cremated along the banks of the river is believed to be the ideal way of achieving Moksha. Several so-called ‘death hotels’ exist to accommodate believers who abandon their lives go there and wait for death, some for as long as 40 years.
MTV India has started a petition to Unicode Consortium to Integrate Biryani Emoticon in the Emoticon List.
Creative events agency Wonder reveals today its new brand refresh, designed by Studio Output. The project shows how an existing brand identity can be transformed to thrive across digital platforms. Creating a sense of wonder together – Wonder is an independent creative events agency founded in 2012. It has worked with leading brands such as Google, Nike and Android. Although firmly established within the tech industry, Wonder saw an opportunity to refresh its creative identity as it expanded its portfolio and projects into more creatively driven sectors. With ambitions to grow even further, Wonder didn’t need a complete rebrand, but sought a bold refresh to reflect this new purpose. Adapting for the digital world – Wonder approached Output in 2018 after seeing its work adapting brands like Auto Trader and BBC Sport for the digital age. The challenge here was to build a new design system, while keeping aspects of the identity recognisable to a loyal and established customer base. “Wonder has a well-loved logo that didn’t need changing, but the broader identity lacked the energy and edge to gain cut through in the creative market. Wonder’s purpose is all about helping its clients to create a sense of wonder, and this needed to be made clearer through its communications”, says Johanna Drewe, Associate Creative Director at Output. Output refreshed the brand for success by creating a design system that builds strong, flexible foundations for all sorts of storytelling, from physical marketing assets through to the agency website. Setting up to thrive – Output wanted to design an identity that brings to life the look and feel of a Wonder event. “The digital experience had to do justice to the scale and flair of a Wonder production, and the level of detail that goes into them. We needed a digital design system that has personality, movement and a sense of craft,” says Drewe. Using the existing logo as a base, and the concept of ‘A window into another world’, Output has built a new brand expression and flexible visual toolkit. It’s an identity with bold and bright colours, dynamic patterns, and interactive elements that create moments of intrigue. Layered graphics represent Wonder’s tailored and scalable approach. “We’ve long believed that discovery, insight and the power of a holistic approach are the key to crafting meaningful and authentic experiences – our new identity reflects this creative thought process perfectly,” says Ben Turner, founder and MD at Wonder. The new identity can be experienced on Wonder’s site and digital channels from today.
Bris – Child Rights Sweden, is a Swedish organization helping children. This is the Christmas campaign 2019 following up the Spring campaign theme “When Children open up there is hope”. Children can call Bris talking to an adult about their daily problem. It could be super small problem but also bigger like sexual assaults or bullying. So for every child that actually calls Bris and talking about their problem there is hope. Bris runs through donations.
Aerolineas Argentinas wants to communicate its flights without stops. We use the consequence of a long journey to express the benefit of having shorter flights.
Casper Mattresses are so comfortable, you’ll never be caught yawning again.
Tabasco sauce is so hot, it doesn’t just spice up your food. It spices up your life. Introducing Sizzle, a Tabasco-branded dating app. When two people match, the app suggests a recipe with Tabasco in it to cook for a first date. A web extension offers more details about the app as well as a commerce section to buy Tabasco-branded merchandise.
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