Hasta La Creative!

FinTech challenger Tide partner with Sidekick Studios London to launch TV campaign focusing on startups, hero-ing a confident founder ‘faking it ’til she makes it’ with the help of Tide’s speedy mobile banking tools. This campaign is also a push to hero female founders in a still, largely male dominated startup scene.

I wanted to highlight the portability of Tide’s stain stick so I decided to create an experiential ad and digital ad. The experiential ad would clean up city walls overnight, and will draw attention of the city’s inhabitants. The digital ad will erase stains digitally, showing that people can erase the stains physically if they had the stain stick.

Only those who know their rights can exercise them: On the occasion of the 30th International Day of Children’s Rights on 20 November, the Hamburg Child Protection Association (Kinderschutzbund Hamburg) not only opened the “Square of Children’s Rights” in Hamburg, but also the first virtual museum for children’s rights.

Senators Dr. Melanie Leonhard and Dr. Carsten Brosda, and the president of the Child Protection Society Germany Heinz Hilgers were present to inaugurate.

The aim of ’The Secret Sculpture’ is to visualise the UNCRC, and raise awareness of the work of the Child Protection League. There are 54 articles in the United Nations convention on the rights of the child, and St. Elmo’s invited 42 artists to create a virtual artwork for a plinth in the Platz der Kinderrechte. Each virtual sculpture is visible via a new Kinderschutzbund Hamburg app using augmented reality when you hold your phone up to the plinth.

Each bag of the ‘Standard Black’ blend sold will benefit CoffeeKids.org, a non-profit organization that benefits the next generation of coffee farmers. In addition, Standard Black has made a donation to the program. The single-blend roast was developed and grown by the young farmers in Ocotepeque, Honduras in collaboration with CoffeeKids.org, and will be sold through Irving Farm’s website and in their 12 locations in New York City.

Given that the creative and advertising industries run on coffee day-in and day-out, Standard Black wanted to donate to a cause that felt wholeheartedly connected to the agency, as coffee is such a vital ingredient in the company’s day-to-day function.