Hasta La Creative!

Campaign designed to aware people using cellphone in traffic

The radio spot takes the listener through a day in the life of a person. As we hear what she’s doing, we realize there’s something strange about it. She’s in completely different places within short periods of time, she appears to be an adult and a kid at the same time, and there are a lot of contradictions in her story. The spot ends with the line “A single person could bring many stories to life,” revealing that the main character was an organ donor, and she is living different lives through different organ recipients’ stories.

Background Tencent hosted the exhibition of Chinese Cultural and Creative in the Musée Guimet in France by means of Chinese New Year early this year, which reflects the behind story of Chinese culture and the innovation in new cultural visual form. Idea For this event, we have designed a series of posters to promote the exhibition “Chinese New Cultural Creativity “. In overseas, people often think that Chinese cultural elements are these ancient cultural forms, but this time, we take our imagination to capture and to symbolize traditional cultural forms with modern design language. Posters integrate festivals, food, clothes & accessories, crafts, architecture, gardens and other cultural symbols in Chinese culture into the Chinese characters “New”, “Culture” and “Creativity”. With a relatively modern design style, we want to bring the new Chinese cultural charms to the wider audience.

Sugar cane is China’s largest sugar raw material. In China, annual sugar cane production exceeds 100 million tons. About 50% of the fiber can be used for papermaking after the sugar cane residue left after the sugar is squeezed. However, due to technology, site, cost and other reasons, only a small part of the bagasse was successfully recycled for paper pulp, and the remaining large amount of bagasse was violently treated or burned, which caused not only the waste of resources, but also the environmental pollution. As a medical beauty skin care brand with social responsibility, BIONYALUX decided to make some changes to recycle the bagasse into the product packaging. The newly-launched customized skin care products are based on the skin care concept of reducing the skin for the skin, bringing a new skin improvement experience to modern women, which coincides with the zero burden, environmental protection and ecological concept of bagasse recycling. We have made the bagasse into a round outer packaging through technical extraction and semi-automatic wet pressing process, making the inner packaging reasonably placed and easy to carry. In addition to the high compatibility of the packaging material and the product concept, in terms of design, we extracted from the product features of the [30-day skin improvement treatment process 60-day food-grade limited shelf life] and chose [30] [60] as the visual identification of the product symbols, and by using the structure of the digital font, we subtly integrated 1, 2, 3, those three stages of use into the visual identification. In the process of packaging design and production, we have been innovated in many ways to overcome the problems of extracting impurities from bagasse and punching silk screen on the curved wall of the outer packaging, which finally succeeded. In the double 11 pre-sale activation this year, this product has successfully won the support and love of consumers for its environmental concept, and has become a popular brand of vitality, further improved the degree of goodwill from both new and the existing consumers.

Cremo Company is a gentleman’s grooming brand rooted in style, purpose and the barbershop traditions of the past. To help men across the country enjoy their astonishingly superior lineup of products, Cremo wanted to create a mobile barbershop. Not just any barbershop. A one-of-kind, impossible-to-ignore Cremo barbershop. To help with the task, Cremo enlisted the help of So Cal Vintage Trailer Design in San Diego. Their first job: find the perfect trailer. They scoured the country until they found this gem, a 1948 Spartan Manor with nearly all of its original bodywork in prime condition. A trailer that was seemingly designed for Cremo — classic, purposeful and dripping in style. Over the course of 6 months, the team restored and customized this beauty into a fully functioning barbershop on wheels. No expense was spared. Details include: a custom Takara Belmont Barber Chair, American hickory flooring, intricate tile work, gold-leaf lettering done by hand and, of course, a spinning barber pole. It’s truly a work of art that turns heads and draws a crowd wherever it goes. The Cremo Barbershop on Wheels is currently touring the country, with barbers on board, giving out free haircuts, beard trims, product samples and grooming tips along the way. Follow its journey at CremoRoadTrip.com.

The campaign was created to increase awareness among opioid users that it’s important they carry Naloxone nasal spray in case of a potentially lethal overdose.

POP poster for skin-clearing products