Hasta La Creative!

G2A is a marketplace for gamers where you can buy games and gaming gear, way cheaper than at any other places. In our story we show how terrible things happen when gamers overpay.

Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.

“Stream and Tough Guy” is a brand new Creative Shop out of Lisbon, Portugal. To launch the agency, Joao Ribeiro (Managing Partner) went as a contestant on the TV Show “The Price is Right”, the most watched late afternoon show in Portugal, in an effort to get on brand’s radars. How? Well, there’s a very well known segment on the show where contestants get to send their best regards to friends and family who might be watching. So, unbeknownst to the show’s production, Joao sent his best not to people he knows but to people he wants to meet (Marketing Leads for big brands). After the show aired (live) this video entitled “The Press is Right” was launched on LinkedIn and the respective Marketing Leads were tagged. Some of the targeted people had already heard that their names were mentioned on the TV Show, they just didn’t know why. Their reaction was great. Stream and Tough Guy got tons of amazing feedback from the Press Release both directly from the targeted Marketing Leads but also from other Marketing Leads from other brands that loved the idea. The Creative Shop got assigned 3 projects as a direct result of the stunt and lots of other promising meetings. Oh, yes, and João got on to win an LCD TV and a linen sheet set.

Sharing is at the heart of a new campaign for Lotto, via VMLY&R Brisbane.

Tagged Lotto, There’s No Nicer Feeling the campaign is set to Julia Stone’s version of “Wouldn’t It Be Nice” and tells simple and heartfelt stories of how Lotto winners share their winnings to connect with family and friends.

The campaign launches with a 60 second film, followed by 3 x 45 second spots showcasing stories that illustrate the sentiment that while winning a million dollars is nice, there is no nicer feeling than sharing.

Jo Millington, Client Service Director, VMLY&R Brisbane said the campaign needed to honour Lotto’s 40-year heritage and status as the category’s flagship brand, but also needed to modernise in order to attract new customers.