Jeffrey Katzenberg’s Streaming Platform Loses a Top Executive
Posted in: UncategorizedJanice Min, the former editor of The Hollywood Reporter and Us Weekly, has left Quibi months ahead of its planned launch.
Facebook Detailed Its Hurricane Dorian Efforts
Posted in: UncategorizedFacebook will match up to $500,000 in donations made to the American Red Cross via its platform for relief efforts for victims of Hurricane Dorian. The social network said its pledge covers donations made via its Crisis Response page for Hurricane Dorian, as well as via its Donate button atop News Feed. The Hurricane Dorian…
Twitter Responded to Its Jack Hack by Turning Off Tweeting via Text Message
Posted in: UncategorizedNothing gets a quicker response from a company than its CEO being hacked, especially when that company is a social networking giant. Twitter responded to last week’s hack of Jack Dorsey’s account by temporarily halting users’ ability to tweet via SMS. Dorsey’s account was hacked last week and used to spread pro-Nazi and anti-Semitic messages,…
Borderlands 3 Is Invading Bland Ads With Enjoyably Chaotic Results
Posted in: UncategorizedDistinctly cell shaded and drenched in chaos, the Borderlands video game series is far from subtle. So when I say that the ads for Borderlands 3 might sneak up on you, that’s no small feat. Like Mad Max driving a burning fleshdozer through a Tide ad, the “Let’s Make Some Mayhem” campaign currently running in…
Facebook Published a White Paper Detailing Data Portability
Posted in: UncategorizedFacebook released a white paper Wednesday aimed at educating its users about data portability. Vice president and chief privacy officer, policy Erin Egan introduced the white paper in a Newsroom post, writing, “To build portability tools that people can trust and use effectively, online services need clear rules about what kinds of data should be…
Sprite: Mirage
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Situation: When the heat goes beyond all limits, we don’t just feel thirsty, but our brain really melts. At this moment, Sprite, being a brand on guard of freshness, is simply obliged to react gracefully at the speed of light. Idea: We created a print that convinces a feeling of a real mirage through an optical illusion and presented it in abnormal heat season.
CV Móvel: Gigs
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Campaign to announce a summer promotion that offered its customers plus 5 extra gigs.
Popular YouTube Toy Review Channel Accused of Blurring Lines for Ads
Posted in: UncategorizedIn a complaint to the Federal Trade Commission, a watchdog group said Ryan ToysReview, which has 21 million subscribers, didn’t properly disclose ads to children.
David vs. Gut: How a Talent War Has Engulfed 2 of Today’s Hottest Agencies
Posted in: UncategorizedEven in the agency world, where talent poaching is a constant fact of life, it’s rare to see doors rotating as quickly as those at two of Miami’s most prominent shops right now. In the dizzying shuffle of talent centered on Ogilvy-owned David and independent agency Gut, some of the industry’s most highly awarded and…
Nanhi Kali: The Books of Hope
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Most Indians view charity with suspicion.The reason for not donating is the same: “I don’t know where my money goes.” Of course, this doesn’t make life easy for legitimate organizations like Project Nanhi Kali, for instance. A girl child education initiative, Project Nanhi Kali is committed to educating 100,000 underprivileged girls in India. So our idea came from a simple truth: people are more willing to donate when they empathize with a cause and understand exactly who it is their money is helping. So we decided to give potential donors something that engages them in an individual’s story, rather than asks for donations to a faceless cause. The answer was a series of beautifully illustrated children’s books inspired by real stories of girls Project Nanhi Kali had helped. Each book told the real story of a girl’s every day struggle to get educated in a voice that was simple and easily understood.
Sangbad Pratidin: Pujor Face – Augmented Reality Face Filters by Sangbad Pratidin in Durga Puja
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Sangbad Pratidin looked to bridge the dichotomy between custom and enjoyment during the celebration of Durga Puja through a creative digital innovation. As the new generation invests in longer screen time on their mobile devices, Sangbad Pratidin used the Facebook Mobile App as the optimum preferred medium and AR technology as a tool to engage with the digitally inclined youth.
Somabay: Follow The Sun
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This campaign is created to engage european tourists to come and visit egypt, through somabay which is an amazing gulf located in hurghada, red sea. and enjoy the outstanding sun rays along with a fantastic weather. All this covered with a professional level of hospitality.
Regions Bank: Greatness is in the Grind
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Regions Bank taps Alabama Strength and Conditioning Coach Scott Cochran to motivate customers the way he motivates his football players – in a very very loud voice. Cameo by 5-time College Football coach Nick Saban.
Jeep: There's Only One
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“There’s Only One” is a new visual designs to represent the new jeep cars is also a brand of apparel of outdoor lifestyle sold under license. It is reported that there are between 600 and 1,500 such outlets in China, vastly outnumbering the number of Jeep auto dealers in the country.
Pepsi: Pepsi With Food
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In Saudi Arabia, people love their culture, ” Music, Food, clothes.. etc” So part of Pepsi with food global campaign we tried to mix Saudi Arabian Music with Saudi Arabian local food in a very trendy fast way to fit the digital media content, and to be part of the daily sharable content.