Sandy Hook Promise Darkly Flips Cheery Back-to-School Ads on Its Head in New PSA
Posted in: UncategorizedSandy Hook Promise, the Newtown, Conn.-based non-profit whose mission is to prevent gun violence, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign–created by BBDO New York–was launched,…