Sandy Hook Promise Darkly Flips Cheery Back-to-School Ads on Its Head in New PSA

Sandy Hook Promise, the Newtown, Conn.-based non-profit whose mission is to prevent gun violence, is taking a new tack in its 2019 public service advertising campaign. In the wake of 22 school shootings so far this year, the organization is launching its new campaign today. Since 2016, when the campaign–created by BBDO New York–was launched,…

YouTube Looks to Give Brands Access to Cord-Cutters With Masthead Ads for TV

YouTube said television screens are its fastest-growing device, with daily watch time topping 250 million hours, so the Google-owned video site is taking steps to monetize that space. In a globally available beta-test, Google is bringing the YouTube Masthead ad placement to the TV screen, giving brands the opportunity to reach audiences as they search…

KFC’s Viral Doughnut Sandwich; Norway’s Marketing Dilemma: Wednesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. We Tried a KFC Doughnut Sandwich, and Here’s What…

Volkswagen: Road Tales


Design, Online, Mobile
Volkswagen

Advertising Agency:Isobar, Amsterdam, Netherlands
Executive Creative Director:Mervyn Ten Dam, Daniel Sytsma
Creative Director:Samyr Souen, Kika Douglas
Copywriter:Wilmar Versprille
Art Director:Matthijs Groos
Creative Assistant:Lieve Eek
Account Executive:Dirk Jan de Krom
Marketing:Boris Nihom, Gerben van der Zwaard
Production Manager:Sam van der Zanden
Producer:Souraya El Far, Kim Do
Designer:Roy van Dijk, Joost Huver, Jack McAuliffe, Falco Negenman
Artist:Mario Niveo
Production Company:Robot Kittens

Patagonia: The Forecast Emoji

AKSigorta: Virus

Print
AKSigorta

Advertising Agency:Tribal Worldwide, Istanbul, Turkey
Illustrator:Bee Istanbul
Art Director:?smail An?l Güzeli?
Copywriter:Tolga Mutlu
Vice President & ECD:Basar Bellisan
President & ECD:Arda Erdik

TBC Insurance: Mistakes Mosula


Integrated
TBC Insurance

Campaign was delivered to the public via most communication channels and engaged the society to share their everyday mistakes. According to research, people thought that they would not make any mistakes, therefore most of society’s opinion of insurance was, that there was no need of it.

Advertising Agency:Holmes&Watson, Tbilisi, Georgia
Creative Director:Nikusha Antadze
Group Creative Director:Misha Bakhsoliani
Senior Art Director:Gio Kvlividze
Art Directors:Meri Giorgobiani, Nino Mikadze, Tatuli Japoshvili
Senior Copywriter:Giorgi Quca Rukhadze, Nikusha Antadze
Copywriters:Jumber Gamarjobashvili, Shota Ujmajuridze, David Buskoncha Kiladze, Zura Chachua
Strategy:Ucha Urushadze
Slogo Designer:Sopo Guraspashvili
Graphic Designers:Masho Nartkoshvili, Maryam Sasha; Nino Mikadze, Otto Mikadze, Ana Dedabrishvili, Khatia Khatiashvili, Salome Kezherashvili, Ani Malazonia, Giorgi Patarkatsashvili
Motion Design:Oto Khokhiashvili
Account Director:Keta Kavlashvili
Account Executive:Tutiko Mujiri

Heineken UEFA Champions League: Better Together


Film
Heineken

Advertising Agency:Publicis, Milan, Italy
Global Executive Creative Director:Luissandro Del Gobbo, Luissandro Del Gobbo
Executive Creative Director:Luca Cinquepalmi, Marco Venturelli, Luca Cinquepalmi, Marco Venturelli
Senior Art Director:Giulia di Filippo
Copywriter:Sara Rosset
Head Of Strategy:Bela Ziemann, Bela Ziemann
International Strategic Planner:James Moore, James Moore
Senior Strategist:Stuart Williams, Stuart Williams
Data Strategist:Ilko Petkov, Ilko Petkov
Head TV Production:Mariella Maiorano, Mariella Maiorano
Tv Producer:Michela Fiaschi
Worldwide Account Director:David Pagnoni, David Pagnoni
International Client Service Director:Eleni Charakleia, Patricia Synephias, Eleni Charakleia, Patricia Synephias
Digital Account Director:Alexandra Stoica, Alexandra Stoica
Account Supervisor:Barbara Ruscio Levi, Codruta Arbore, Codruta Arbore
Account Executive:Lischa Steiper, Lischa Steiper
Production Company:Iconoclast Paris
Director:Megaforce, Jason Yan Francis
DoP:Matias Boucard, Melodie Preel
Executive Producer:Charlotte Marmion, Dafydd Upsdell, Manon Leurent, Dafydd Upsdell
Line Producer:Lucile Baruchel, Re?mi Farkas
Production Designer:Arno Roth
Costume Designer:Elise Bouquet, Reem Kuzayli
Post Producer:John Meunier, John Meunier
Editors:Nicolas Larrouquere
Post Production Company:Mpc, Mpc
Sound Engineer:Raj Sehgal
Associate Creative Director:Gustavo Lacerda, Arthur Amorim, Dan Arango
Digital Creative Director:Sandra Bold
Junior Art Director:Alex Eftimie
Junior Copywriter:Anton Kuerschner
Digital Video Producer:Sanam Bartoletti
Digital Production Company:Iconoclast Studio Paris
Editor:Philippe Roch
Post Production Producer:Christopher Preston Barnes
Vfx Supervisor:Fraser Cleland
Colourist:Peter Oppersdorf

Design Museum: Humanity’s Best Friend

Outdoor
Design Museum

Advertising Agency:Leo Burnett, London, United Kingdom
Chief Creative Officer:Chaka Sobhani
Copywriter:Hayley Power
Senior Designer:Will Rees
Senior Creatives:Hayley Power, Cassandra Jamcotchian
Account team:Jo Tauscher, Ailsa McQuaid
Creatives:Alice Pearce, Hannah Cunningham, Beth Grace
Photographers:Tariq Zaidi, Izzy Gerosa, Takahiro Taguchi, Bradley Dunn

NHS: We Are Nurses


Film
Nhs

Advertising Agency:MullenLowe, London, United Kingdom

Lego: Rebuild The World


Film
Lego

Advertising Agency:BETC, Paris, France
Director:Traktor

Hollywood Channel: Hollywood In Concert

Outdoor, Print
Hollywood Channel

Hollywood Channel hosts in Comic Con Portugal through Lisbon Film Orchestra, a huge show called Hollywood In Concert, where people can “travel” with the greatest music from classic movies.

Advertising Agency:Moon, Lisbon, Portugal
Illustrator:Antonio Duarte
Account Manager:Maria Camacho
Copywriter:Antonio Duarte
Art Director:Antonio Duarte
Creative Director:Tiago Rebelo

Volvo Trucks: Truck Stop Neck Cracking


Film
Volvo

More than eight out of ten truck drivers suffer pain, mostly in their backs and necks, according to a new Volvo Trucks study. Some hurt so badly they even consider quitting their jobs. To raise awareness of this problem, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.

Advertising Agency:Forsman & Bodenfors, USA
Account Director:Cilla Pegelow
Account Manager:Helena Lignell
Creatives:Mattias Berg, Maria Fridman, Bjorn Engstrom, Stefan Thomson
Designer:Jerry Wass
Brand Strategist:Daniel Sjöstrand
Planner:Daniel Sjöstrand
Pr Strategist:Bjarne Darwall
Digital Strategist:Peter Gaudiano
Production Company:BRF
Director:Tally-Ho (Nils Toftenow och Mathias Rosberg)
Ep:Sandra Fohlin
Producer:Sandra Fohlin
US:Tiffany Baxter
Casting:Kristin Lerace
DoP:Tony Johansson
1st AC:Aaron Martinenko
Key Sound:Hyun Lee
Set Designer:Francensca Palombo
Editor:Johan von Brömssen
Grade:Johan Wiman
Online:Johan Wiman
Music:Max Kiusalaas
Sound:Calle Buddee Roos – Ponytail Sound
Still Photography BTS:John Sterling Ruth
Lead Generation:Sandberg Trygg

CLICK: Wind of pleasure (??????? ???????)

This campaign was launched in Eid-ul-Adha, 2019. The main essence of Eid-ul-Adha is sacrifice. The aim was to renovate the old childhood school located in the remote area of the country where students don’t have proper facilities. The OVC was launched with a CTA to share the photo’s of their childhood school, or village school which audience wants to renovate. Selected schools will be picked from the submissions, and be renovated with Click branded fans.

Gold's Gym: Cause we are gold

When everything around is gray-scaled, we are the only shinning glares “Cause we are GOLD!”.

Bonjourno Cafe: New Shape, New Style

Bonjourno Cafe Print Ad - New Shape, New Style
Bonjourno Cafe Print Ad - New Shape, New Style
Bonjourno Cafe Print Ad - New Shape, New Style

Jeep: Stories

Jeep Print Ad - Stories
Jeep Print Ad - Stories
Jeep Print Ad - Stories

Day by day we are losing our nature and with that also the chance to capture the beautiful landscapes earth gave us.

Picard: We do not choose you by chance. You do not choose us by chance.

Picard Integrated Ad - We do not choose you by chance. You do not choose us by chance.
Picard Integrated Ad - We do not choose you by chance. You do not choose us by chance.

AKSigorta: Virus

AKSigorta Print Ad - Virus
AKSigorta Print Ad - Virus

Fake News: Fake News

Fake News Print Ad - Fake News