Hasta La Creative!

Durga Pujo is a time of revelry; it’s a time to let your hair down for 24 hours, be at your dapper best, be at your energetic best. While the festivities officially last for 5 days, people start their countdown at least a 100 days to the festivities.
Get Set Pujo is an on-ground platform before Durga Pujo. It’s meant to capture the ‘frenzied fervour’ that grips peoples’ minds even before Pujo arrives! Get Set Pujo is a platform for hosting friendly competition in order to outdo your friends, relatives and generally anybody in the crowd! And this pre-Pujo fervour has been aptly captured through an illustrated depiction of the gods joining the rat race with a tongue in cheek copy egging people to unleash their festive swagger.

In the wake of the xenophobic attacks in South Africa, it was only necessary to ask everyone to look within

The task: Introduce Durex gels to Russians. The problem: when analyzing our target audience insights, we discovered that most Russians experience sexual frustration which resolves into people hitting different discussion forums or social media platforms. The reason for such sexual misunderstanding is that topics like sexual preferences or discomfort during sex become conversation stoppers. The solution: to teach people how to talk about sex, we have decided to teach them the basics first. Our «Alphabet of pleasures» is a series of nine 8-second online videos where we integrate words and phrases encouraging people to break down barriers and improve their sex life. How we do it: In every video, each unique script reflects the essence of the word. We created the scenes one after another during one shooting day. Thanks to our elaborate artistic supervision and production design, we filmed final videos without special or visual effects. They seem so natural — just like talking about sex.