The Environment Was Top-of-Mind for Facebook Users in August

Facebook users were all about the outdoors and the environment in August, as research arm Facebook IQ listed cabin, climate change and wind turbine among its Topics to Watch for the month. Women 50 and older were the driving force of conversation about cabin and associated topics boats, deck, Alaska, yacht, cruiser, sauna, bedroom, swimming…

Facebook quer construir uma pulseira que consegue ler mentes

De acordo com Andrew Bosworth, vice-presidente do departamento de Realidade Virtual e Realidade Aumentada do Facebook, a empresa quer fabricar um dispositivo que consegue captar a intenção do que o usuário quer fazer antes mesmo da ação de verdade. Andrew anunciou a aquisição dos laboratórios CTRL da plataforma de interface neural, e falou que o …

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Com Adam Sandler, “Uncut Gems” ganha seu primeiro trailer

Foi divulgado o primeiro trailer de “Uncut Gems”, filme da A24 estrelado por Adam Sandler e que promete traz o ator em uma roupagem completamente diferente da que estamos acostumados a vê-lo há décadas. Na trama, Sandler é Howard Ratner, dono de uma joalheria e comerciante de ricos e famosos, que é forçado a encontrar …

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Hospital do Câncer Uopeccan: Outubro Rosa

Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa
Hospital do Câncer Uopeccan Integrated Ad - Outubro Rosa

By using illustrations as a primary tool, we use delicate representations to talk about an important topic: breast cancer prevention.

Duo Condoms: You Don't Know What You Can Bring to the World

Duo Condoms Print Ad - You Don't Know What You Can Bring to the World
Duo Condoms Print Ad - You Don't Know What You Can Bring to the World
Duo Condoms Print Ad - You Don't Know What You Can Bring to the World

ForteBank: Going for the Gold Together!

ForteBank Film Ad - Going for the Gold Together!
ForteBank Film Ad - Going for the Gold Together!
ForteBank Film Ad - Going for the Gold Together!
ForteBank Film Ad - Going for the Gold Together!

ForteBank, a Kazakhstani bank, has recently became the official sponsor of Barys hockey club. As for the end of 2018/2019 season, the club has demonstrated great results and has topped the leaderboard. The Bank is proud of the team and wants to express the feelings and its hope for future victories in a sponsorship video clip. The video has a slogan in English – «Going for the gold together!» – as it’s going to be broadcast not only on national TV, but before international games as well. Gold is a significant element in Kazakhstan’s national symbolic system: pictured on the flag and the coat of arms, it means wellbeing, justice and open-heartedness. A hockey player’s bright smile reveals the numerous meanings that Voskhod has implied in the video’s key phrase «Going for the gold together!». We shot the clip during the team’s live training session at the club’s home arena. The main character is Barys’s actual player, Alykhan Asetov, playing as a forward. Next to him in the shot is another forward Roman Starchenko.

Aesio: The Link

We are a link to go further together. Let’s decide together to live better.

Video of The Link – Aesio

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too. This week–which is also Advertising Week in New York City–will see The Trade Desk’s second-ever branded campaign rolled…

Brazilian Newspaper Articles Become Spotify Tracks for Ford SUV Debut

Ford is backing a new Spotify initiative from one of Brazil’s biggest newspapers that will offer audio versions of the outlet’s news stories starting as soon as the paper hits the stands each day. The automaker’s sponsorship of the project is part of its promotional push around the Brazilian debut of its new Ford Edge…

The Fall 2019 Broadcast Shows That Buyers Like Most—and Least

On Monday, Adweek shared its picks for this fall’s seven most promising new broadcast shows. Now it’s time for ad buyers to share which freshman series they like most, and least. While some of their top picks overlapped with Adweek’s–like ABC’s Mixed-ish and CBS’ The Unicorn–additional contenders also emerged, including Fox’s Prodigal Son. “I think…

This Food App Is Using a Relentless Door-to-Door Approach to Build Its Brand

Ilir Sela was born into a pizza-making family in New York City, so it was natural that he’d go into the family business. But instead of spending his days slinging dough and sliding pies into wood-fired ovens, Sela decided to build his pizza brand one slice at a time–with tech, not flour. His delivery app…

Q&A: How Mixed-ish’s Creator Expanded Black-ish’s Universe Into the ‘80s

Five years after its debut, Black-ish has become a full-fledged TV franchise. Last year, the ABC comedy launched a spinoff, Grown-ish, which followed Yara Shahidi’s character, Zoey, as she entered college. Tonight, a second Black-ish spinoff debuts on ABC, and is one of fall’s most promising new shows. The prequel, Mixed-ish, follows Rainbow Johnson (Black-ish’s…

Florida Man Wants to Save the World; TV Shows Media Buyers Love: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Even the Infamous Florida Man Wants You to Fight…

WeTransfer: Share to Perfect

Print
WeTransfer

Advertising Agency:Miami Ad School, Berlin, Germany
Creative:Lisa Kirmsse, Bitchiko Varshanidze, Theresa Schmitz, Rodrigo Pernas
Instructor:Florian Weitzel

Kellogg's: Aussie Farmers

Print
Kellogg’s

Kellogg’s shows their support for Australian farmers by altering their iconic packs. To demonstrate that without Aussie farmers there’s something missing from Kellogg’s cereals, this series of print ads shows packs that missing their essential ingredients, much to the dismay of their well-known characters. Running in publications across Australia from, the ads detail the important role Australian farmers have played in making Kellogg’s what it is today, for the best part of the last century.

Advertising Agency:Wunderman Thompson, Sydney, Australia
Designer:Julian Batty, Jo Zoumboulis
Intergrated Producer:Emma Power
Print Producer:Miryana Velyanovski
Engagement Manager:Ellie Sutton
Strategist:Brona Kilkelly
Partner:Ana Lynch
Creative:Kat Thomas, Nick Doring
National Chief Creative Officer:Simon Langley

Europe’s Top Court Limits ‘Right to Be Forgotten’ Privacy Rule

The European Court of Justice said the landmark privacy law cannot be enforced beyond the European Union.

Mouth looking like a vagina / Sur toutes les lèvres?

THE ORIGINAL?
Vagina Monologues – 2002
(Poster of the play)
Country : New Zealand
LESS ORIGINAL
Afreudite Restaurant – 2004
“Aphrodisiac restaurant”
Agency : Mc Cann (
Portugal)
LESS ORIGINAL
Kasturba Hospital – 2019
“Gynaecological health”
Agency : Design Juice (
India)

Facebook Watch Gets Some Exclusive ESPN Content

ESPN is bringing exclusive digital shows and content to Facebook Watch under terms of an agreement between the sports giant and the social network. Features such as Watch Parties, polls and live question-and-answer sessions with talent will be used to help boost interactions and engagements between ESPN and fans. The ESPN content coming to Facebook…

Facebook Is Pulling the Plug on Group Stories

While Facebook is clearly bullish on Stories, not every idea the social network explored has succeeded. Facebook initially said in November 2017 that it would extend Stories to groups, and the social network rolled out group Stories globally last December. However, group Stories will be no more as of Sept. 26 at 9 a.m. PT/noon…

Facebook Acquires Customer-Service Bot Startup Servicefriend

Facebook confirmed its acquisition of Servicefriend, an Israeli startup that develops customer-service bots, and signs point to the transaction being completed with the social network’s upcoming Libra cryptocurrency in mind. Ingrid Lunden of TechCrunch reported on the deal, saying that it was initially revealed by Israeli local publication The Marker following a tip from Servicefriend…