Netflix divulga primeiro trailer de “Dois Papas”, o novo filme de Fernando Meirelles

Embora seja um dos cineastas contemporâneos mais cultuados pelos brasileiros por conta do sucesso estrondoso de “Cidade de Deus”, Fernando Meirelles anda distante das telonas desde 2011, quando viu seu “360” ser recebido de frieza por aqui e lá fora. Mas depois de oito anos longe, o diretor enfim está de volta com filme novo …

O post Netflix divulga primeiro trailer de “Dois Papas”, o novo filme de Fernando Meirelles apareceu primeiro em B9.

Spotify testa botão “Criar podcast” dentro do aplicativo

Depois de lançar o recurso Soundtrap for Storytellers, ferramenta especialmente projetada para facilitar ao máximo edição de podcasts, o Spotify vai além e está testando um botão “Criar podcast” dentro do aplicativo. A iniciativa segue o movimento da plataforma na ampliação de sua oferta de podcasts, e quer tornar mais fácil do que nunca para …

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Depois de “Boyhood”, Richard Linklater vai dirigir um filme que deve demorar 20 anos para ser finalizado

Faz pouco mais de cinco anos que Richard Linklater lançava no circuito de festivais um tal de “Boyhood: Da Infância à Juventude”, uma produção independente estrelada por Ethan Hawke e Patricia Arquette cujo grande diferencial era a informação um tanto extravagante de que as filmagens haviam sido realizadas ao longo dos então últimos 12 anos, …

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Natura questiona rótulos em mulheres e propõe movimento #SouMaisQueUmRótulo

A Natura, através da linha Natura Tododia, quer chamar a atenção sobre o péssimo hábito de rotular pessoas, comportamento do qual as mulheres são, na maioria das vezes, o alvo principal. Sob o mote #SouMaisQueUmRótulo, a campanha criada pela agência Africa chama a atenção para mulheres que são rotuladas a todo instante e de diferentes …

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Rice Up: Like No Other

Rise up. Go down. Now roll over. What’s above and what’s below, what’s right and what’s wrong, what’s an evil and what’s a saint. It’s all up to us. Cause we don’t obey any rules. So hear it now – chips can be made of rice! Amen.

WWF: That Do Not Live Only In Your Memory

WWF Print Ad - That Do Not Live Only In Your Memory
WWF Print Ad - That Do Not Live Only In Your Memory
WWF Print Ad - That Do Not Live Only In Your Memory

Don’t wait for the only place they live are in your memory.

Stockholm Public Transport: Stay Grounded

Stockholm Public Transport Integrated Ad - Stay Grounded
Stockholm Public Transport Integrated Ad - Stay Grounded
Stockholm Public Transport Integrated Ad - Stay Grounded
Stockholm Public Transport Integrated Ad - Stay Grounded

The polar ice caps are melting and the extreme weather rages on, yet we continue to be enticed by distant adventures a flight away. So how can we remind Stockholmers that there are adventures to be had at home – which are far more kind on both the wallet and the environment? By taking inspiration from the visual expressions of flight and travel companies while contrasting them with our own destinations and significantly lower prices – encouraging Stockholmers to stay grounded this summer.

Nerd Wallet: Turn to the Nerds

Video of NerdWallet | Money Questions

Video of NerdWallet | Fatherly Advice

Video of NerdWallet | Card Envy

The New Originals: Connecting the Dots

Creativity is not a linear thing. There is no formula to it. An idea often gets born in the middle of chaos when we are free associating without logic. This film embodies the unpredictable creative process inside our brain and celebrates the experimental mindset.

Once Upon a Time, the DeLorean Promised to Lay Rubber Through the Automotive Industry

Long before a modified DeLorean took Marty McFly back to the future, it was the future. In late 1980, America was abuzz over the DMC-12, the stainless-steel roadster with the gull-wing doors slated to go into production in January 1981. While the DeLorean Motor Company worked to finalize its dealership network, Adweek–which is celebrating its…

30 Food Waste Initiatives – From Food-Analyzing Machine Learning to Cereal Waste Beers (TOPLIST)

(TrendHunter.com) Given the state of the climate and the depletion of resources, it is incredibly important for individuals and brands to promote and engage with food waste initiatives. New technology allows us to be…

Liberté: The Odyssey

Video of The Odyssey

Lurching Toward Oblivion, Sears Stores Have Actually Been in Trouble for a Long Time

During the first week of August, Sears, the once-imperious retail giant that pioneered catalog shopping anchored malls across the country, announced it was closing another 21 stores–this despite emerging from bankruptcy just five months ago. But Sears’ woes are hardly recent, as a walk through the back issues of Adweek (celebrating its 40th anniversary this…

32 Years Ago, McDonald’s Tried to Trademark ‘Mc’—It Didn’t Work

Earlier this year, McDonald’s lost a legal battle in the E.U. after attempting to keep Irish burger chain Supermac from expanding. Burgers weren’t the issue; it was “mac”–three letters that, like “Mc,” the Golden Arches contends are its sole right to use in the market, at least when it comes to food. The E.U. Intellectual…

Mattel Thinks ‘Beyond Toys’ to Expand Iconic Brands Like Barbie

The world of toys has gone far beyond dolls and action figures on store shelves, and Mattel is taking its well-loved brands to a new realm: screens. Janet Hsu, chief franchise management officer at Mattel, told Adweek the toy behemoth’s priority now is bringing its properties–which include Hot Wheels, Barbie, American Girl and Fisher-Price–to life…

Com exposição itinerante pela periferia de São Paulo, Kobra comemora 30 anos de carreira

Um dos artistas de maior relevância no país, Eduardo Kobra está comemorando 30 anos de uma bem-sucedida carreira. E para celebrar a data, o muralista criou uma exposição itinerante que percorre a periferia de São Paulo em um ônibus transformado em galeria de arte. A exposição vai até o dia 08 de setembro, acontecendo todos …

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How an Act of Congress Killed the Biggest Beverage Trend of the 1980s

“Wine coolers have come out of nowhere,” declared our columnist George Lazarus in September 1984, and the man was right. Odds are, anyone who remembers the Reagan Era also remembers sipping these cloyingly sweet blends of jug wine, carbonated water and juice. In issue after issue, Adweek, which is celebrating its 40th anniversary this year,…

For Labor Day, Carhartt Wants to Thank All the Rookies Who Are Learning the Ropes

Starting a new job is always a challenging experience: a work site of new people, tasks never before performed, and a whole new ecosystem to find your place in. Everyone has experienced that mix of confusion and excitement that comes with being a rookie. As Labor Day approaches to recognize the hard-working Americans who make…

How America Temporarily Lost Its Mind Over a Pudgy Doll With Yarn Hair

It’s not often that an ad campaign works so well that a brand has to yank it for the sake of maintaining civic order. But, 36 years ago, it happened to a toy company called Coleco and a doll named the Cabbage Patch Kid. Originally branded as Little People, the dolls were created by a…

ABC Heinz: Apa?

6 out of 10 Indonesian wives work, but less than 3 out of 10 husbands are willing to cook. This workload imbalance in domestic activities creates tension in the home. For Woman’s Equality Day, ABC Heinz Indonesia has just launched an emotional online film that polarised Indonesians. The film was unbranded and shot from the perspective of a 12 year old boy on an iPhone. The film shows his father having an emotional outburst and being abusive because dinner wasn’t made on time. The viral nature of the film immediately provoked conversations across the archipelago about a woman’s role in the household. 250,000 likes and 23 thousand comments ensued in the first day.

Domestic violence is common place throughout the Indonesian archipelago for many cultural reasons including the roles women play in society. The country is slowly progressing and ABC Heinz saw an opportunity to inspire and empower change in the kitchen. Indonesian men are typically ignorant in the kitchen with little to no understanding of how to cook. To bring about real change in equality for the future, ABC Heinz also launched a cooking program for 50 secondary schools to teach all kids including boys and girls. “As a brand, ABC Heinz has been championing the cause of Gender Equality in cooking. Since a clutter breaking launch with a commercial showcasing a repenting divorcee, the brand has been creating acts that convince husbands to cook for Mother’s day and Ramadhan For 2019 Women’s Equality Day, we wanted to make cooking sustainable today in into the future. So we have launched a school activation initiative that gets teenage boys to learn how to cook in high schools. Because Real husbands cook. Today. And in the future” Dhiren Amin, Head of Marketing And R&D, Indonesia and PNG