Hasta La Creative!

Nigeria is a country daily plundered of her resources by leaders who should know better. It’s no surprise she ranks 148 on the corruption index. For that reason, the average Nigerian has little or no faith in the government, corporations and politician. And this pessimism pervades almost every aspect of their lives. They are quick to doubt their parents, their friends, artisans… everyone

So, when Union Bank, a financial institution that had become the reference point for all things archaic and outmoded, decided to reposition itself as a simpler, smarter bank, the move was met with sneers and cynicism.

Nigerians are a religious group of people, and even today, morning devotions and prayer sessions are a daily occurrence in many corporate organisations.
So, we came up with a campaign that leveraged on this cultural reality.

The name, “Thomas” was an existing cultural reference for doubt derived from the disciple of Jesus Christ who doubted the news of Christ’s resurrection.
Building on that, we created an antithetical character and scapegoat called Uncle Thomas. Doubting Uncle Thomas, based on the insight that says that deep down, Nigerians don’t really want their disappointments to turn them into obvious pessimists, in other words, they don’t want to be doubters like Thomas the disciple.

The idea being that while doubt and cynicism are sometimes legitimate emotions in a challenging nation like Nigeria, we still should not give in to pessimism and apathy.

Being domestic animals, cats usually stay at home. But WHISKAS® reminds the audience that natural curiosity allows cats to overcome any limits. As people travel around the world, cats do the same at home, exploring hidden spots in apartments. Encouraged by this endless curiosity, WHISKAS® and BBDO Moscow invited cat parents to explore new destinations and get a chance to win a trip.

To tell the audience of a cat’s quest for new destinations, we put up a fascinating interactive map https://catday.ru/map/ and made a video. Each destination had a special amusing name — Wardroberest, Armchairburg, Sleepdinia, etc. —followed by a brief explanation. The map on the CatDay.ru website helped users to see the apartment through a cat’s eye — like a colorful fairytale world.

Everyone wipes their their hands on their clothes–unless they’re wearing white. But with Clorox, anything can be a napkin.

In the Czech Republic 8 out of 10 people do not know what palliative care is, and 8 out of 10 people want to spend their final days at home. The reality is that 7 out of 10 people die in hospitals. The goal of the this promo video is to raise the awareness what mobile home care is, and to make the public aware that specialized mobile palliative care allows people to spend their last moments at home.