Hasta La Creative!

In Ukraine every year takes place Ukrainian Marketing Forum, where advertising professionals and clients analyze what is done and where to move next. Every year it has the main theme, this year’s theme is every brand should have its own convictions and every brand should have to prove it, to act, not just mouth empty words.
Less words – more works. We clearly demonstrated this principle with the help of two one-hour commercials. If you are, for example, a ketchup brand and you told us that your ketchup is made from selected tomatoes, you have to prove it – to pick these tomatoes carefully. If you are a consumer electronics retailer and you told us that you have the best selection of smartphones, you also have to prove it.
Yes, it is boring. Yes, it is routine. Yes, it is not interesting. But it is important. After all, the times when words had a meaning passed. Today only deeds matter. And today, every brand must understand this. So, less words.

4 chilean women die every day because of breast cancer, the easiest detectable cancer.

The national institute of cancer turned this into a national cause with the help of the chilean women’s team which realized a self- examination of cancer during the anthem.

This is the kick off to a movement, where every time the national anthem plays and whit a simple gesture, chilean women can self-detect cancer on time and save their lives.

The GORE-TEX brand is the gold standard of waterproofness. But with the launch of new GORE-TEX INFINIUM™ range, we needed to take the brand from waterproof to lifeproof. Tested for Life ignites a powerful brand story, tapping into what unites active people everywhere: passion.

“Nothing in life falls from the sky,” says Vernesa Smol?i?, an astrophysicist well-known outside the circles of Croatian science, and working on yourself always pays off. Vernesa and her vision of life are the theme of Jana water’s latest campaign based on the communication platform Deep Above All.

Communication platform Deep Above All combines Jana’s top attributes, its purity and quality that come from a 800m deep source, with remarkable individuals in our environment that have also reached the peak in their professional fields, and who found inspiration and motivation deep within themselves.