Hasta La Creative!

Alcohol advertising in Ukraine is prohibited at the legislative level. That’s when pub Beer Point faced a problem – a full glass of beer, that would definitely attract the consumers’ attention, cannot be shown. This way it is impossible to demonstrate the main uniqueness of the pub – the Belgian pouring ritual – in the outdoor advertising. The print combines all sorts of beer that pub Beer Point offers and creates a black-yellow-red Belgian beer flag! That’s the way to show the beer on the print and display the uniqueness of the pub – Belgian pouring ritual.

With 1.1 billion views and counting, it’s safe to say Pedro Capó’s “Calma” has been a huge hit not only for the artist, but also for Puerto Rico’s national beer. Featured as part of the song’s chorus and video, Medalla Light, the country’s staple brew, has resonated far beyond the Island’s shores, paving the way for the brand’s expansion across the Caribbean, the US mainland, and beyond.
Brewed by Cervecera de Puerto Rico, Medalla Light approached its export plans with a budget-friendly but extremely effective strategy – hijacking another of the Island’s successful international exports: music.
By integrating the brand in both lyrics and video of the song, the collaboration between the artist, Sony Music and the brand’s creative agency, DDB Latina Puerto Rico, made Medalla Light internationally known with 0 advertising dollars. Additional versions of the song featuring urban artist Farruko and Grammy Award-winner Alicia Keys proved the world was thirsty for the hit, as do the hundreds of multilingual covers found on Youtube.
Four weeks as the most popular song on Youtube and leading Billboard positions showed how music can be a powerful vehicle to position a local brand on a global stage.

After a video went viral in India, in which a woman told a group of young girls that they “deserved to be raped for wearing short dresses”, we took a satirical take on the subject, a line of ultra-modest traditional clothing: Super Sanskari Sarees.

These Super Sanskari Sarees are made with anti-rape technology and, according to some Indians, will make women invisible to rapists. Protect yourself from prying eyes and unwelcome penises with this ultra-modest collection. Because when there’s nothing to see, there’s nothing to rape.

We partnered with Sayfty, an organization that aims to empower women against sexual abuse. The ‘price’ of each saree actually links to a fundraiser for Sayfty, to prevent rape in a manner that is realistic and not ridiculous.

see the work at https://www.sanskari-saree.com/

While doing research for CDOT’s annual seat belt campaign, we found a striking disparity: drivers were less likely to buckle up when driving short
distances, even though that’s when most accidents occur. We put the quick trips drivers make to grab everyday items in our sights, positioning the items themselves as the direct cause for dangerous collisions. We created outdoor, social, ambient and radio executions to this effect to stress the importance of always buckling up, even for quick trips.

Nissin apologizes to Brazilian consumers and creates a special package. The brand’s president comes forward to recognize that Nissin does not know how to cook the perfect ramen and signs the product’s special packages to highlight the Brazilians way of cooking.

After 53 years of insistence on the ideal way of preparing the ramen, Nissin Foods surrended to the Brazilian way of cooking. The Brazilian public cooks the most famous instant noodles in the world the way they want, being able to make it even more delicious. The brand saw no alternatives other than recognizing that it does not know how to cook the “Perfect Nissin Lámen” in films, a special package and a promotion, which counts with the presence of the brand CEO, Mr. Takashi.

Zhong He Feng Jing – China’s premium organic rice – wanted people to switch from ordinary rice to premium organic rice. Zhong He Feng Jing premium organic rice contains more nutrients than ordinary rice, but people cannot see the difference between their rice and ordinary rice.

So, we made them feel beautiful inside and out with Zhong He Feng Jing.

In Asian history, women used the same ingredient for porcelain skin and healthy living. Their secret? Rice water. When infused with water, the rice’s nutrients are beneficial to the skin.

To demonstrate that Zhong He Feng Jing premium organic rice has more nutrients than ordinary rice, we delicately designed Beauty Rice Bottle for people to make their own rice water. Consumers can feel the richness of rice water, as every micro nutrient is gently absorbed into the skin, and complete their beauty routine with a nourishing meal from Zhong He Feng Jing premium organic rice to feel beautiful inside and out.