Hasta La Creative!

Design
goodwine

goodwine is a local Kyiv wine and grocery store. In 2018 they completely reimagined their loyalty programme making it as personalized as possible. All customers received exclusive offers based on their preferences. So basically every single user was given an own unique loyalty programme. The brief was to create an identity that will go beyond boring and corporate norm of all shops’ loyalty programmes. goodwine is very human. 

The brand has always supported the uniqueness of every employee and customer. To support the customization of the loyalty programme and the diversity of thousands of goodwine’s people we came up with the idea to create thousands of different identities. We created naive visual style. Then we programmed an algorithm that randomly shuffles elements and creates thousands of designs. We used them to make an exclusive branding for every customer personal card. 

Now there are no two identical cards because there are no two identical customers. goodwine employees became the part of identity. The posters were placed in the exact store departments next to workplaces of exact people. The heroes of posters ‘explained’ how the loyalty programme worked in their department. We also saved the exclusive speech patterns of employees in copywriting. So that you feel that a real person is talking to you. Usually people don’t like anything new. But this time 85% of old clients switched to the new programme. And 28 459 goodwine’s visitors became new loyal customers.

Advertising Agency:Banda, Ukraine

Media
Bulletproof Words

Bulletproof Words exposes the dangerous conditions in which journalist in Mexico live every day. As part of this initiative, Article 19 and La Doblevida created a bulletproof vest covered with note press paper with the names of journalists killed in the country in recent years.

Advertising Agency:La DobleVida, Mexico
CEO La Doblevida:Manuel Camacho
COO La Doblevida:Miguel Angel Mendiola
Copywriters La Doblevida:Ángel Cabral Sena, Kabir Tobón
Art Directors La Doblevida:Fernando Alemán, Sebastian Ospina
Account Manager La Doblevida:Adriana González
Producers La Doblevida:Diego Esparza, Ana Galvañ
Designers äCo:Lucila Torres, Max Almeida
Production Company Oriental Films:Mauricio Clavijo, Paola Ortega

Media
Lux

Checking your breasts is very important and is one of the first steps in creating breast cancer awareness. Lux, India’s leading soap brand alerts women to the importance of breast examination with a simple idea. The iconic soap was redesigned with a difference. It had a visible lump on it.

‘The Soap with a Lump’ is a product innovation that encourages women to examine their breasts for any abnormality, while in the shower. After all, what better time to remind women to check their breasts than when they are alone and in the privacy of their bathroom.

This distinctive bar of soap dissolves over time but the lump does not. Unilever and Wunderman Thompson collaborated with technical experts, designers, soap manufactures and a leading cancer oncologist to design the first ever soap that uses touch to help alert women, to be on the lookout for signs of anything irregular.

Advertising Agency:Wunderman Thompson, Mumbai, India
Creatives:Tista Sen, Ashish Pathak, Simone Patrick, Aindrila Chatterjee, Chandni Kapoor
Account Management:Kishore Tadepalli, Sana Patel
Lux Team:Samir Singh, Kavita Nalawade, Shabad Pratihast, Carina Chopra

Print, Online
GULAG History Museum

Gulag (acronym of Main Administration of Camps) is a system of camps in which convicts were serving sentences for domestic and criminal offences and also for political reasons in USSR since the 1930s. 

It sounds horrifying, because over the 27 years of the Gulag’s existence twenty million people have passed through the camps and every tenth never came back from Gulag. 

But only half of young Russians know about mass repressions in the USSR (as it puts Russian Public Opinion Research Center, September 2018). Every fourth hears about the Gulag for the first time. 

To remind about this terrible time The Gulag History State Museum has collected former prisoners’ stories and told them in the language of graphic novels. The book «Survivors» was published thanks to fundraising. 

All graphic novels have been created by different artists and based on the stories of the Gulag’s former prisoners.

Advertising Agency:BBDO, Moscow, Russia
Chief Creative Officer:Nikolay Megvelidze
Creative Director:Sergey Kozhevnikov
Art Director:Anastasia Kharitonova
Copywriter:Olga Lakhnova
Illustrator:Eldar Selimov, Konstantin Chirkov, Dmitriy Osetrov, Anastasia Danilova, Sofiya Yelovikova
Design:Daria Vinokurova
Account Manager:Aleksandra Spiridonova

Print
Sea Shepherd

On World Oceans Day, Sea Shepherd creates a yellow and white tide to denounce the billions of cigarettes polluting the oceans.

A single cigarette butt can pollute up to 500 liters of water. Cigarette butts pollute the ocean even more than straws and plastic bags do. Every year, billions of them end up in the ocean, carried away by the wind, the rain, in rivers or in pipes, after having been carelessly thrown in the streets. The toxic chemical components they are made of contribute to the ocean’s acidification and are deadly to the marine animals who eat them.

On World Oceans Day, it is urgent to raise awareness on this serious matter. “The White Tide” is the name of Sea Shepherd’s campaign, which aims to denounce how cigarette butts are polluting and killing the oceans and their wildlife.

Advertising Agency:Brand Station, France
Creative Director:Damien Guiol, Samy Benama, Loic Chauveau
Art Director:Damien Guiol, Samy Benama
Copywriter:Damien Guiol, Samy Benama, Djavid Karmaly
Photographer:Salamagica
Cgi Artist:Salamagica
Agent:Watch Out

Film
Perrier

Advertising Agency:Rosapark, Paris, France
Copywriters:Julien Moulin, Pierre-Antoine Dupin
Art Directors:Antoine Blondet, Frédéric Leclerc, Sophian Bouadjera
Group Account Director:Virginie Matias
Account Manager:Charlotte Permasse
Development Team:Laurène Chabrol, Victor Faubert
Strategic Planner:Alexandre Ribichesu
Head Of Digital:Jeanne Neuschwander
Art Buyer:Louise Bertin
Print Production:Justine Dudognon, Delphine Cotellon
Public Relations:Mélanie Colléou
Production consulting:Charlotte Delord, Géraldine Lamamy, Precious
Production:Iconoclast
Director:Manu Cossu
Producer:Jean Duhamel
Line Producer:Annabel Rosier
First Assistant Director:Frederic Monnet
DoP:Mathias Boucard
Set Designer:Arno Roth
Stylist:Laura Tunon Mendez
Executive Producer:Nick Page
Postproduction:Machine Molle
PostProducers:Cyril Bordesoulle, Marine Ligouzat
Editors:Nicolas Larouquère, Philippe Roch
Grading:Mathieu Caplanne
Sound Production:Schmooze
Sound Producers:Matthieu Sibony, Gregoire Galian
Sound Ingeneer:Sylvain Rety
Music Introduction:Sanjiv Sen
Advertiser team:Henrik Gotterbarm, Sophie Dubois, Thomas Ludsteck, Philippe Gallard, Marion Taisne, Émilie Grandin, Paul Cordina, Océane Mellano

Outdoor
McDonald’s

Advertising Agency:TBWA, Zurich, Switzerland
Executive Creative Director:Manuel Wenzel
Creative Director:Bruce Roberts
Senior Art Director:Susanna Fill
Art Director:Gaston Filippo
Senior Copywriter:Clement Obiegbu
Junior Copywriter:Jonathan Grubenmann
Account Director:Caroline Büchner
Photographer:Garry Simpson
Food Stylist:Maud Eden
Lighting Assistant:Gregory Lengyel, Jimmy Crippen
Retoucher:Stephen Rochford, Layer 1

Integrated
Cristal

Advertising Agency:VMLY&R, Lima, Peru
Executive Creative Director:Christian Sanchez
Creative Directors:Beto Noriega, Jorge Soto
Copywriter:Luis Castaneda
Art Directors:Eduardo Collazos
Client:Hernán Ugarte
Directors:Antonio Sarriá, Pedro Zamalloa
Sound:Zumba
Additional Credits:Raúl Lopez Guerra, Kathy Carrillo

Print
Solubles Instantáneos

Advertising Agency:Raro Lab, Guayaquil, Ecuador
Creative Director:Cesar Sepulveda, Fabián Martínez
Art Director:Fabián Martínez
Copywriter:Cesar Sepulveda
CGI & Retouch:Raro

Print
Coaniquem

Nobody celebrates with a weapon, please don’t let your children do it either.

Advertising Agency:DDB, Santiago, Chile
Chief Creative Officer:Walter Ioli
Executive Creative Director:Gastón Potasz
Creative Director:Jorge Portales
Art Director:Fabián Martínez, Eduardo Campos
Retouching:JP1985